Great strides in geomarketing with casaGeoSpatial
(PresseBox) - casaGeo Data + Services GmbH offers analytic CRM and geomarketing solutions. This comprises detailed localised market data, services, and consulting projects, as well as software applications. With casaGeoSpatial, casaGeo has been offering a software application for geomarketing since 2015, based on the Alteryx Designer software and using navigation data from HERE Maps. casaGeoSpatial is now succeeded by a new version, with comprehensive improvements.
At its core, casaGeoSpatial provides valuable geomarketing instruments and data and allows customers to directly integrate findings from the geofunctions into their CRM analyses. This gives users the great advantage of having all the features available via a central interface, no longer needing to switch between the various programs. casaGeo has been the first partner of Alteryx in the German-speaking region since 2013, supporting numerous customers in a wide range of sectors with casaGeoSpatial and Alteryx. The US-based Alteryx company is one of the leading self-service analysis providers.
The updated 2.0 version of casaGeoSpatial has been available since the beginning of September 2019. It boasts numerous improvements and new features and will replace the previous version. Users of the reworked software above all benefit from improvements in geocoding: Location coordinates of addresses can now be determined more quickly and more easily, optionally with the associated street coordinates for routing. This feature is above all important to stationary trade. The wide range of features further includes calculating catchment areas, creating routes from A to B, as well as trip planning. Users can optionally find data using various parameters such as current traffic situation, the date and time, and average values. This makes casaGeoSpatial a comprehensive tool for modern geomarketing.
casaGeoSpatial directly accesses the HERE servers, the globally leading provider of digital maps. The software can also be used across the globe together with Alteryx; the main language is English. Users can insert address information in all languages, with the software also capable of reading country-specific characters. In addition to casaGeoSpatial, the company also offers further software solutions such as casaGeoToolbox and casaGeoTSP. Besides these software solutions, casaGeo Data + Services GmbH from the Itzehoe innovation centre (Hamburg metropolitan
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Datum: 01.12.2019 - 03:00 Uhr
Sprache: Deutsch
News-ID 1554356
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