Brandt & de Gelmini supports market presence for Caterpillar
Market leader for construction and mining machines forges ahead in Europe, Africa and the Middle East
(firmenpresse) - Caterpillar, the world’s leading producer of construction and mining machines, is now receiving the support of Brandt & de
Gelmini in the area of marketing communication. This Berlin-based advertising agency has been commissioned to create a
new campaign for Caterpillar’s D Series wheeled hydraulic excavators in Europe, Africa and the Middle East. The market
launch of the five D Series models will encompass print ads, direct marketing, online marketing and trade marketing. The
campaign focuses firmly on the product features and benefits of the D Series wheeled hydraulic excavators.
Caterpillar – a company that is helping to develop the world’s infrastructure
Caterpillar’s European headquarters is located in Geneva, Switzerland. The world’s largest producer of construction and
mining machines and engines (diesel and natural gas) is based in Illinois, USA. For more than 80 years the company has
been manufacturing off-highway dump trucks, excavators, wheeled loaders, bulldozers, backhoe loaders and other products –
principally for application in earth moving, construction and mining (both surface and underground). The company posted
sales of $41.517 billion in 2006. Additional information is available at: www.cat.com
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Unternehmensinformation / Kurzprofil:
Brandt & de Gelmini in brief
The Berlin-based full-service agency Brandt & de Gelmini was established in September 1998. The shares in this limited
liability company are divided equally between the two owner-directors Nils Brandt and Michael de Gelmini. At present the
agency employs a staff of 15. The strengths of Brandt & de Gelmini lie in the development of creative concepts – with
special emphasis on B2B brands, the distributive trades, services marketing, sports marketing, and social marketing &
sponsorship. Detailed information about the agency is available at: www.b-d-g.de
Further information for the press:
Stilblüte Kommunikation
Anna Hansen
Tel: + 49 (0) 30 69 56 84 84
Fax: + 49 (0) 30 69 81 50 49
Mail: hansen(at)stilbluete.com
Datum: 16.07.2007 - 10:18 Uhr
Sprache: Deutsch
News-ID 271
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contact information:
Contact person: Anna Hansen
Town:
Berlin
Phone: 030 / 69 56 84 84
Kategorie:
Media & Enternainment
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