Scandinavian Spirit: Electrolux with New Visual Identity at Swissbau 2018

With the appearance of Electrolux at Swissbau from 16 to 20 January 2018 D’art Design Gruppe brings Scandinavian Spirit to Basel. The roots of the worldwide-leading manufacturer of home appliances are made tangible by means of its new Visual Identity in hall 2.1 K11.

ID: 1531501
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(businesspress24) - Dark blue, light-coloured wood and concrete optics point to the heritage of Scandinavian design and the Swedish lifestyle of Electrolux. Natural hues like earth, teal and slate add to the colour range and harmonize the brand experience. This results in combination with the selected materials in an elementary and contemporary premium appearance.

The Swissbau stand is a clear statement with its more elaborate design compared to the previous years. Electrolux manifests its objective to constantly further develop itself and simultaneously consolidates a consistent and uniform brand presence

Swissbau is this year

Facts and figures
Project: Electrolux, Swissbau 2018
Customer:Electrolux AG
Size:750 m

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electrolux, dart, d-art-design-gruppe, swissbau, brand-architecture, spatial-communication, brand-space,

Company information / Profile:

D’art Design Gruppe is one of the leading spatial communication agencies in Germany and has been an expert for multi-sensual brand experience for over 25 years. The holder of numerous international design awards, D’art Design Gruppe designs brand and experience spaces for customers such as 3M, adidas, Amtico, Britax, C.H. Beck, Deutsche Telekom, Electrolux, Gabor, Gräfe und Unzer, Grundig, Henkel, innogy, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth and Zaha Hadid.

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PressContact / Agency:

D’art Design Gruppe GmbH
Thomas Kutz (Senior Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss | Germany
Fon: +49 (0)2131 - 40 30 7 - 32
pr(at) |

published by: Brueck-Seynstahl
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Date: 01/17/2018 - 11:24
Language: English
News-ID 1531501
Character count: 1783
Firma: D’art Design Gruppe GmbH
Ansprechpartner: Thomas Kutz Feedback to about Pressrelease-id:
Stadt: 41460 Neuss
Telefon: 02131 - 40 30 7 - 32

Meldungsart: Erfolgsprojekt
Versandart: Veröffentlichung
Freigabedatum: 17.01.2018

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