Major UK retailers unaware, unprepared, and paralysed in the face of PSD2, says Consult Hyperion and CCgroup study
(firmenpresse) -
London, 10th January 2018
PSD2 requires banks to grant third-party providers ith less than a week before the regulation comes into force, the research calls for retail technology vendors to intervene by educating the market and providing the solutions to capitalise on an array of opportunities.
The research
Key findings:
o 48% are unaware of PSD2
o 67% aren
o 32% aren
o Only 16% are seeking to
o 67% of retailers don
o Only 16% think PSD2 will have a major impact
o On average only a third of retailers can confirm they
o Around 10% aren
o 94% would like to reduce card fees
o 74% want to reduce impact of fraud and data breaches
Encouragingly for retail technology vendors, when presented with use cases as to how PSD2 could make a positive impact on their business the vast majority of merchants are keen to capitalise on the opportunity. Furthermore, in excess of 60% of merchants do plan to act on PSD2
for retail technology vendors to help merchants react to PSD2, while helping themselves win new business. But this window will close fast and current levels of awareness suggest that communications and marketing efforts to date have not resonated with merchants. This needs rapid and urgent attention
The research
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Unternehmensinformation / Kurzprofil:
About CCgroup
CCgroup is an international B2B technology PR and marketing consultancy that trades on its deep specialist knowledge of key tech markets.
The retail technology sector is as dynamic as it is fragmented, with numerous niches and business models. Providers are often seeking to gain the attention of a specific sub-sector most relevant to its proposition. Using our unique strategic planning blue print, we ensure our retail technology PR campaigns use the right mix of activity across paid, earned, owned and shared to influence the target audience and deliver business success.
We help ambitious technology businesses get noticed by blending 30 years of experience in B2B technology markets with our unique ‘Catalyst’ audience insight programme that identifies how our clients’ customers behave in the buying process. We leverage our insight to create acutely targeted and commercially-focused PR campaigns.
For more information visit www.ccgrouppr.com or contact us at hello(at)ccgrouppr.com
About Consult Hyperion
Consult Hyperion is an independent strategic and technical consultancy, based in the UK and US, specialising in secure electronic transactions. With over 30 years experience, we help organisations around the world exploit new technologies to secure electronic payments and identity transaction services. From mobile payments and chip & PIN, to contactless ticketing and smart identity cards, we deliver value to our clients by supporting them in delivering their strategy. We use a practical approach and expert knowledge of relevant technologies. Hyperlab, our inhouse software development team, further support our globally recognised expertise at every step in the electronic transaction value chain, from authentication, access and networks, to transactional systems and applications. We define, develop, design and deliver.
For more information contact pressoffice(at)chyp.com
Datum: 10.01.2018 - 06:12 Uhr
Sprache: Deutsch
News-ID 1531179
Anzahl Zeichen: 4508
contact information:
Contact person: Samantha Wiles
Town:
Lincoln
Phone: +44 (0)1522 883640
Kategorie:
Retail & Trading
Typ of Press Release: bitte
type of sending: Veröffentlichung
Date of sending:
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