Batiste(TM) Brand Joins Forces With Pop Star Ella Henderson for a Show-Stopping Campaign
Maker of Batiste(TM) Dry Shampoo Reveals 19-Year-Old X-Factor U.K. Finalist and Hair Goddess Ella Henderson as Official Face of the Brand
(firmenpresse) - EWING, NJ -- (Marketwired) -- 08/11/15 -- Church & Dwight Co. Inc., the maker of , is proud to announce award-winning U.K. artist Ella Henderson -- best known for her hit single Ghost and run on X-Factor U.K. -- as the official face and "hairspiration" of the Batisteâ„¢ Brand.
The partnership will kick off in the U.S. in late 2015 with the songstress appearing in the Brand''s public relations, print, social and digital media campaigns.
"Batisteâ„¢ is my number 1 hit," said Henderson. "I''m either in the studio or on stage, in a car or on a plane -- often with little time to get ready. I can always count on Batisteâ„¢ dry shampoo to refresh and restyle my hair on the go; I know I''ll always be ready for wherever the day takes me."
Spray Batisteâ„¢ dry shampoo through the mid-lengths and ends of your hair and then brush out for an instant texture boost!
"Uniting two U.K. success stories -- Batisteâ„¢ and Ella Henderson -- on their journey to conquer the U.S. is just one of the reasons why this is a perfect collaboration," said Stacey Feldman, Vice President of Marketing, Batisteâ„¢ Brand at Church & Dwight, Co., Inc. "Ella''s incredible talent and wide appeal, coupled with her beautiful hair and love for Batisteâ„¢, make her an ideal ambassador for the brand. We look forward to reaching the energetic audience that Batisteâ„¢ and Ella share."
Building on its heritage as the No. 1 dry shampoo in the U.K., the Batisteâ„¢ Brand is quickly becoming a haircare essential in the U.S. Batisteâ„¢ Dry Shampoo is specially formulated to banish oily roots and revitalize dull, lifeless hair. Whether you''re in need of an on-the-go quick fix or a red carpet glam style, Batisteâ„¢ helps create gorgeous hair in an instant so that every Batisteâ„¢ user has the power to face the day with confidence and style -- just like Ella.
For more information about Batisteâ„¢ Dry Shampoo, please visit and follow Batiste_us on Instagram and (at)BatisteHair on Twitter.
Batisteâ„¢ Dry Shampoo -- the No. 1 dry shampoo in the U.K. -- revitalizes hair, leaving it feeling clean and smelling fresh, so your style lasts longer between washes. Batisteâ„¢ Dry Shampoo is available in a variety of scents including Original, Blush, Cherry, Tropical, Fresh, Wild and Floral Essences. The Batisteâ„¢ Hint of Color line complements three shades: light & blonde, medium & brunette and dark & deep brown. Each color variant blends in naturally with your hair color and can disguise your roots or those unruly stray grays.
Batiste is a registered trademark of Church & Dwight Co., Inc.
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMERâ„¢ brand name and other well-known trademarks.
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Datum: 11.08.2015 - 08:30 Uhr
Sprache: Deutsch
News-ID 1378312
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