MICE Club LIVE 2014: Does supply match demand?
The MICE Club LIVE − the much-noticed event for the MICE and event industry, which was launched last year − goes into its second round on 07. & 08. July 2014. The eye-level dialogue sequel takes place in the Ruhr Metropolis, where a new practise of fairness, transparency and appraisal within tendering processes is going to be discussed.
(firmenpresse) - The MICE Club not only invites planners from companies, agencies and associations but also service and product providers from the MICE and event sector. The goal is to develop visions and practicable scenarios for a new way of co-operating throughout the tendering process − based on a common assessment and analysis of the current situation. The focus of this highly interactive two-day event is on practical decision-making aids as well as the exchange of successful best practice tools.
Recent studies and industry articles demonstrate growing discontent
"Again and again we read in studies, magazines and trade articles about the increasing challenges faced by buyers and clients as well as by suppliers to the MICE and event industry. Be it the frequently discussed pitching culture, the never-ending debates on compliance issues or the somewhat coarse manner of communication with each other − in many areas we sense the desire for change." says Dominik Deubner, initiator of the MICE Club.
28 percent of companies are not prepared to pay a pitch fee, according to the results of a study published by management consultancy Inverto at the beginning of the year. A further study by Fairconcept in 2012 covering the pitching culture within the German trade fair stand-builders market sector, disclosed that it is not just the number of invitations to contest presentations that have increased sharply in recent years. From the exhibition stand-builders point of view, 40 percent of all briefings are either "poor" or merely "adequate". A recent survey conducted by the FAMAB Verband Direkte Wirtschaftskommunikation e.V. − a German professional association which organizes and represents service providers in the fields related to direct business communications − also mirrors the current discontent: 44 percent of its members believe that the pitching situation has gotten worse within the last three years; 75 percent do not expect any improvement in the future. A leading trade magazine has appealed: A specialist congress is needed to nudge the dialogue more towards the customer side and purchasing in particular.
Practical: Learning from each other by an eye-opening change of perspective
Seeing these tendencies within the industry, the MICE Club LIVE organisers adopt a holistic approach: "We − the various stakeholders in the MICE and event industry − need to get to know each other better, question existing processes with constructive criticism and raise the awareness, that we can only reach sustainable success by cooperating", says Oliver Malat, Creative Director at the MICE Club. This is why the MICE Club LIVE will involve key players from all sectors and initiate a know-how transfer between companies, agencies and suppliers. All participants will benefit from the insider knowledge of their opposites.
Within the interactive workshops, the MICE Club LIVE aims to find answers to questions such as:
· How can companies optimise tendering processes in order to purchase the best possible quality?
· What should future agency products look like? Will purely implementation-based agencies survive or will they become even more successful than concept focused agencies?
· In times of web-based booking portals, how can the sales of services be optimised and the value added chain sustained at the same time?
· What can the MICE and event industry learn by thinking outside the box and looking at other industries?
While companies in the joint workshops will receive tips and planning tools for tendering creative communication assignments, suppliers and agencies in turn will learn from their clients how they can increase their tendering success rate by adhering to certain key criteria. The suppliers, i.e. hotels, convention centers, catering companies or other equipment service providers are to give helpful and practical tips as to how corporate and agency clients can optimise their purchasing process and thereby obtain more fitting offers.
Broad support of key industry players
The MICE Club is being supported through the participation of numerous industry heavyweights. The MICE Club is most glad to receive the expert input of − among others − the FAMAB. Jan Kalbfleisch, CEO of the FAMAB about the cooperation: “The current pitching culture needs to be a matter very close to the heart of every industry player. Ultimately, nothing less is at stake than the organization of the future of the direct business communications. What is crucial is, that the attitude ‘The customer is the root of all evil’ does not prevail. The industry needs a dialogue at eye level − which is what the MICE Club aims at and at which we happily support it.” Additionally, renowned communication and event agencies like pro event and Matt Circus will enhance the MICE Club LIVE with their experience and practical advice.
Also, major names among suppliers have already announced their participation. This year, for example, the Steigenberger Hotel Group, Messe Essen as well as the international DMC AIM will attend for the first time. Many of last years attendees are also back on board: VisitDenmark, the Historische Stadthalle Wuppertal and VisitEngland have confirmed their participation. Once again, the "events" and the "Expodata" are supporting the MICE Club as print media partners.
Exciting locations as part of an inspiring staging
On the first event day participants can expect surprising location changes within the versatile and spectacular UNESCO World Heritage Site “Zollverein“. For the evening event, the Cologne organisers have chosen an equally special symbol of industrial culture: The Landscape Park Duisburg Nord in which participants can look forward to a down-to-earth but inspiring setting, accommodating personal conversation and networking. But the "Ruhrpott" is not just about mining, coal and heavy industry, which is why the route leads to the Dortmunder "U" on the second day − an innovative museum concept and a landmark for art and creativity reflecting another facet of the Ruhr Metropolis.
A taster: A pre-tour of the Ruhr Metropolis
But the Ruhr Metropolis has a lot more to offer. Hence, the MICE Club together with the Convention Bureau "RUHR.MEETING" will invite participants to join them for a multifarious location tour round the hosting area on the weekend before the MICE Club LIVE.
Information about the MICE Club LIVE and registration can be found on the online portal: www.mice-club.com.
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MICE Club on the move: IMEX, Meetingplace and online
The MICE Club sees itself as a platform for dialogue and inspirational workshop for the MICE and event industry. Therefore, in addition to its own event − the MICE Club LIVE on 07. & 08. July 2014 − it will also be present at other industry events featuring value-oriented content and displaying an inspirational presence. At this year's IMEX in Frankfurt, the MICE Club offers − in cooperation with the GCB (German Convention Bureau e.V.) − guided tours to the megatrends identified in the future study " Meetings and Conventions 2030", conducted by the GCB. The MICE Club is also moderating and organising an interactive plenary discussion on "Compliance" at the Meetingplace on 04 June 2014 in Cologne. Last but not least, the MICE Club portal − specially designed for the MICE industry − includes abundant content, useful planning tools and a private network of contacts, permitting dialogue 365 days per year.
Datum: 25.04.2014 - 02:59 Uhr
Sprache: Deutsch
News-ID 1297083
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