Find&Save Survey Compares Back-to-School and Black Friday Shopping Behavior
Survey Reveals About Half of U.S. School-Age Kids Help Look for Back-to-School Sales
(firmenpresse) - LOS GATOS, CA -- (Marketwired) -- 07/31/13 --
Approximately 60% purchase "needed" rather than "wanted" items when back-to-school shopping, in comparison to Black Friday shopping
More than 83% of children shop with parents and choose their back-to-school items
Wanderful Media®, the company behind ®, today unveiled the survey results of shoppers and their strategies to nab the best back-to-school deals and the latest school gear. The full report can be accessed .
Moms prefer a hybrid approach to shopping, using a mix of online and in-store shopping. A large number (62 percent) reported less than one quarter of their back-to-school shopping will be done online, and only two percent plan to shop exclusively online. Of course finding sales is important for every shopping holiday, and more than half (56 percent) said they have more time to uncover back-to-school sales than they do for Black Friday shopping.
The 2013 Find&Save Back-to-School Shopping Experience survey consisted of 500 moms of one or more school-aged children, from kindergarten to college students. Key survey findings include:
Approximately 83 percent of the moms surveyed said their children shop with them and choose their back-to-school items.
51 percent of school-age children help look for back-to-school sales.
53 percent will use a mobile phone while shopping to uncover sales.
Approximately 80 percent report they plan to spend under $400 this year on back-to-school shopping.
60 percent shop for "needed" rather than "wanted" items in comparison to Black Friday/holiday shopping.
Only 2 percent report they plan to only shop online for all back-to-school purchases.
50 percent report they will begin shopping in August.
There is a broad mix of where shoppers find their sales. Approximately 59 percent report they uncover back-to-school sales through newspaper ads and circulars, as well as 60 percent via circulars that come by mail. More than one-third of respondents find back-to-school sales via online shopping websites and social media.
28 percent report they only purchase items that are on sale; another 45 percent said sales matter since more than 75 percent of the time they buy items on sale.
"Back-to-school shopping has emerged as a critical shopping holiday for retailers, and trails only Christmas as the biggest shopping holiday of the year," said Lisa Romano, CMO of Wanderful Media. "Retailers and consumers both have altered their back-to-school strategies in order to optimize the return they receive. For retailers, this means adopting a more advanced Omni-channel approach to reaching shoppers, and consumers have learned to leverage technology in order to improve their savings."
With Find&Save, Wanderful Media is helping retailers by engaging shoppers around local sales and products, with the intent of driving shoppers across the threshold of retail stores. Find&Save is available to shoppers wherever they are, via tablet, mobile or web.
The full report can be accessed . To view an infographic of the results, please click .
Wanderful Media is a Silicon Valley company reinventing local online discovery shopping. Providing reach into more than 80 percent of U.S. markets through trusted media brands, Wanderful Media helps retailers bring consumers into local stores and gives consumers the most convenient way to discover local merchandise. Wanderful Media is an independent company financed by a powerful group of media companies that includes Advance Digital, A. H. Belo Corporation, Community Newspaper Holdings Inc., Cox Media Group, The E. W. Scripps Company, Gannett Co. Inc., GateHouse Media Inc., Hearst Corporation, Lee Enterprises, MediaNews Group, The McClatchy Company, and The Washington Post Co. Wanderful Media is headquartered in Los Gatos, Calif. and on the web at .
.(at)FindnSave survey compares back-to-school & Black Friday shopping behavior #BackToSchool
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Libra White
Wanderful Media
408-502-2431
Danielle Salvato-Earl
Kulesa Faul for Wanderful Media
650-340-1982
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Datum: 31.07.2013 - 04:00 Uhr
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News-ID 1250244
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