New Multi-Media Campaign Launches for America's Leading Brand of Children's Clothes
Gardner Nelson + Partners Launches Bi-Lingual Print and TV Effort for Garanimals
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 10/01/12 -- To build on its industry-leading success, Garanimals has launched a new advertising campaign in support of the fall and holiday season.
Created around the idea that "Comfort is big when you're little," the effort includes :30 and :15 second TV spots, and five magazine executions, in both English and Spanish.
TV spots begin October 1 on network cable and syndication. Magazine titles include Parents, Parenting, BabyTalk and Ser Padres.
Director: Augustus Punch/Partizan
DP: Nicola Pecorini
Editor: Mike Douglas/The Cutting Room
Music: Kari Steinert/Big Foote
Color Correct: Nice Shoes
Colorist: Les Rudge
Mix: The Cutting Room
Engineer: Walter Bianco
Photographer: Matthew Welch
Print Production: Suk Choi/Box Graphics
Garan, a Berkshire Hathaway company, is a leading manufacturer of private-label clothing for men, women and children. Its Garanimals brand, launched in 1972, is the best-selling brand of children's clothes in America and sold exclusively at Walmart.
An independent advertising agency in New York City, Gardner Nelson + Partners provides strategic, creative, digital, and media services to clients such as Garan, Cablevision, National Grid, and more.
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Melanese Moody
Gardner Nelson & Partners, Inc.
212.584.9079
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Datum: 30.09.2012 - 22:01 Uhr
Sprache: Deutsch
News-ID 1155654
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