When Smartphones chat with Scales
Bizerba is presenting a system solution for mobile couponing at Euroshop 2011 in
collaboration with Valuephone
(firmenpresse) - Balingen, 25th February 2011 - A code appears on the scale's display during the serving
process. The customer scans this code in and a recipe and coupon for an appropriate
additional product appear directly on the smartphone's or mobile phone's display. With
this application, food retailers can inspire the iPhone generation with a high affinity for
internet and media applications for the point of sale and effectively set themselves apart
from the competition.
Cross-Selling and Mobile Couponing with PC Scales and Smartphones
This solution is being exhibited from 26th February to 2nd March on the Bizerba stand
(Hall 6, Stand E56) and is part of the company's “Open World“. Peter Laudien-
Weidenfeller, Director Global Retail Sales at Bizerba, explains: “The Bizerba PC scales
are designed according to open standards and can be enhanced at any time by software
applications from partner companies. As the topic of mobile devices is currently
developing a unique dynamic at the POS, our research work has focused on the dialogue
between smartphones and scales. In this context, we have developed a solution for
mobile couponing together with the in this segment leadingValuephone GmbH". This
installation at EuroShop shows what is possible for modern retail companies.
Whilst the counter assistant is weighing the product, a product specific QR code appears
on the scale's display. "If the customer scans this quadratic code using their mobile phone
or smartphone," continues Laudien-Weidenfeller, "then a recipe and coupon for a
suitable additional product is displayed directly on its screen. For example, whilst their
Sunday roast is being weighed, customers at the same time receive cooking instructions
with a mobile coupon for a suitable gravy that they can then redeem immediately at the
POS".
Valuephone GmbH develops application solutions for different mobile phone platforms
such as iPhone, Windows Phone, Android and Java-based smartphones and offers the
retail sector a comprehensive communications platform with their customers. At the same
time, the company provides the complete infrastructure for the implementation of mobile
marketing campaigns as SaaS (Software as a Service) on a cloud computing basis, which
means that retailers do not need to invest in hardware equipment anymore. As
Valuephone also offers their solutions as white label products, each retailer can also
realise their brand appearance on mobile phones. The applications are always closed
linked to a personal website. In this way, the user has their coupons at hand ready to use
at any time all over the world. "It requires relatively little hardware and software expense
to be able to use these near field communication trends. The Bizerba-Valuephone
solution is therefore equally suitable for small sole retailers and major supermarket
chains", concludes Laudien-Weidenfeller.
About Bizerba
Bizerba is a leading, worldwide-operating Solutions-provider offering professional system
solutions in scale, label, information and food service technologies, in the retail, food
industry, producing and logistic segments. Sector-specific hardware and software, high-
performance network-compatible management systems as well as a wide selection of
labels, consumables and business services ensure transparent control of integrated
business processes and high-level availability of Bizerba-specific performance features.
Worldwide, Bizerba is present in over 120 countries – with 41 shareholdings in 23
countries, as well as 54 country distributors. The company’s headquarters, with a staff of
3,000, is located in Balingen, Germany. Further manufacturing facilities are located in
Meßkirch, Bochum, Vienna (Austria), Pfäffikon (Switzerland), Milan (Italy), Shanghai
(China), Forest Hill (USA) and San Luis Potosi (Mexico).
For enquiries, please contact:
Bizerba GmbH & Co. KG
Claudia Gross
Director Global Marketing and Communication
Wilhelm-Kraut-Straße 65
D-72336 Balingen
Germany
Telephone +49 7433 12-33 00
Fax +49 7433 12-5 33 00
E-mail: claudia.gross(at)bizerba.com
nic.pr
network integrated communication
Patrick Schroeder
Coburger Straße 3
53113 Bonn
Telefon +49 228 620 43 84
Telefax +49 228 620 44 75
E-Mail: patrick.schroeder(at)nic-pr.de
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Unternehmensinformation / Kurzprofil:
Datum: 28.02.2011 - 09:12 Uhr
Sprache: Deutsch
News-ID 1021889
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