Hygiene as a sales argument at the POS
Bizerba presents the new GSP angle cutting machine GSP at the EuroShop 2011
(firmenpresse) - Balingen, February 25th February 2011 - The GSP angle cutting machine is particularly
well suited to cutting meat, firm vegetables, bread or cheese. It is energy-efficient and
has been developed in accordance with the Hygienic Designs guidelines: Some
components, such as the blade cover and the holder for the goods to be cut, can be
quickly dissembled for cleaning. With a Ceraclean finish, it is dishwasher-safe and
resistant to all types of cleaning agents.
Hygiene generates an added value and increases customer loyalty
Ceraclean, the new GSP-H surface finishing, uses the water and dirt repellent lotus effect:
as the goods to be cut hardly stick and the knife clogs less, food is less contaminated and
lasts longer. At the same time, the devices are sturdier, more powerful and more resistant
to rust, optically fit into the hygienic ambience of food retailers and thus make a further
contribution to active customer retention. Combined with an improved energy balance, a
greater productivity results for the user. The good gliding properties also enable virtually
effortless working on the machine without great use of physical strength.
Test customers confirm: the GSP can be cleaned in half the time – an energy saving of
around
60 % is possible
In the initial pilot projects, customers have confirmed that they can clean the Ceraclean
machines in approximately half the standard time. The fact that the new surface material
also makes the devices sturdier has been proved by Bizerba in the so-called abrasion test.
"Here the surface was subject to 240 grain sandpaper and a load of two kilograms. The
classic finishing material Eloxal resisted this load for around 1,300 strokes. In contrast,
Ceraclean was able to resist for more than 45,000 strokes“, explains Martin Arndt,
technical manager at Bizerba. The energy efficiency of the GSP-HD was also tested. In
direct comparison to standard machines, an energy saving of more than 60 % could be
achieved when cutting and more than 70 % in neutral. When switched off but plugged
into the mains, a zero energy consumption is achieved.
The perfect expansion stage for every sale situation
Various versions of the GSP exist for the butcher's shop, food retailers, delicatessen
sections, bakeries and large kitchens. The smallest and most cost-effective expansion
stage, the Valueline GSP-V is intended for small food businesses. On the next stage
upwards, the Highline GSP-H, individual components such as various interface models
and surface finishings can be freely combined with one another. Finally, the fully-
automated model, the GSP-HD, is particularly well-suited to use in larger supermarkets.
Here the goods to be cut only have to be placed in the slide by hand, the slide
movement itself is motor-driven.
The new angle cutting machine can be seen at the EuroShop 2011 in Düsseldorf from
26th February to 2nd March (hall 6, booth E56).
"Pursuant to the hygienic design guidelines“, continues Arndt, "the number of joints has
also been reduced, a drain gutter integrated into the limit plate and the machine casing
on the front slightly lifted. This should prevent liquid from the goods cut heading in the
user's direction“. A so-called lifting deviceshould enable the entire machine to be lifted
for cleaning without any great effort. All GSP models are marked with the relevant
European and American certification correspondingly (CE/ETL Electric/ETL Sanitation)
Special oil guarantees optimum hygiene
Particularly stressed surfaces of the angle cutting machines are looked after with the H1
"Food Grade“ service oil. "The oil is specially designed for high demands in food
technology and complies with the most stringent global food regulations", explains
Robert Keller, Director Business Services at Bizerba.
The food retailer can score points with this product precisely in food counter areas as it is
here that "customers pay particular attention to clean and maintained devices", continues
Keller. At the same time, the oil prevents corrosion and protects from oxidation. It can
also be used as lubricating oil for creaky joints or shafts. The oil is odourless.
About Bizerba
Bizerba is a leading, worldwide-operating Solutions-provider offering professional system
solutions in scale, label, information and food service technologies, in the retail, food
industry, producing and logistic segments. Sector-specific hardware and software, high-
performance network-compatible management systems as well as a wide selection of
labels, consumables and business services ensure transparent control of integrated
business processes and high-level availability of Bizerba-specific performance features.
Worldwide, Bizerba is present in over 120 countries – with 41 shareholdings in 23
countries, as well as 54 country distributors. The company’s headquarters, with a staff of
3,000, is located in Balingen, Germany. Further manufacturing facilities are located in
Meßkirch, Bochum, Vienna (Austria), Pfäffikon (Switzerland), Milan (Italy), Shanghai
(China), Forest Hill (USA) and San Luis Potosi (Mexico).
For enquiries, please contact:
Bizerba GmbH & Co. KG
Claudia Gross
Director Global Marketing and Communication
Wilhelm-Kraut-Straße 65
D-72336 Balingen
Germany
Telephone +49 7433 12-33 00
Fax +49 7433 12-5 33 00
E-mail: claudia.gross(at)bizerba.com
nic.pr
network integrated communication
Patrick Schroeder
Coburger Straße 3
53113 Bonn
Telefon +49 228 620 43 84
Telefax +49 228 620 44 75
E-Mail: patrick.schroeder(at)nic-pr.de
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Datum: 28.02.2011 - 08:42 Uhr
Sprache: Deutsch
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