Cooperation between GTspirit.com and Prestige Cars
Petrol in their veins
(firmenpresse) - GTspirit.com (www.gtspirit.com), the English-language portal for daily car and tuning-news, and Prestige Cars (www.prestigecars.de), the print and online magazine in the luxury segment, are launching a cooperative media venture with immediate effect.
The cooperative venture covers the areas of content, advertising space and events.
Since 2006, GTspirit.com has become one of the most popular online magazines in the English-language automotive sector. Every day its readers find the latest automotive news under such headings as Car News, Road Tests, Videos and Spyshots. Prestige Cars is a well-known print title, which also appears online on the prestigecars.de platform.
One significant area of cooperation will be content. GTspirit.com produces distinctive road test reports for the print editions of Prestige Cars, currently on the Lexus LFA and the Switzer Performance P800 GTR. A new English-language section is going online at prestigecars.de, providing daily news from GTspirit.com. This sharing process will lead to an increased number of visitors to both platforms.
In addition to which, advertising clients will in future be able to place their ads in both magazines with just one call. GTspirit.com and prestigecars.de have integrated their advertising space in such a way that banners can be delivered on both portals. Agencies and clients will thus benefit from greater international range in the exclusive car segment. This will be of particular interest to luxury brands, tuners and exclusive dealers who want to reach a wider clientele.
Other agreements in the context of this cooperative arrangement also relate to events at which the car magazines will be active as media partners. One current example of this will be "Top Marques Monaco" in April 2011.
Web:
www.gtspirit.com / www.facebook.com/gtspirit
www.prestigecars.de / www.facebook.com/prestigecars
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
PRESTIGE CARS is a glossy magazine which is published in German and in English. It is a luxury magazine with an emphasis on cars which is aimed at a wealthy, predominantly male target group aged 30 and older. More than any other medium, PRESTIGE CARS relies on the creation of an emotional bond between its readers and the magazine. This relationship is based on the many and various ways in which the themes of "cars" and "luxury" are handled.
PRESTIGE CARS is positioned in the "Car & High-Class" segment. PRESTIGE CARS is the only print product to cover this area in the German-speaking world, as well as having an island position in the international market. The magazine is as distinctive as a brand and expertise in the target segments. A passion for quality and the readers" desire to enjoy the "best of the best" position the magazine in the top segment of such formats and provides PRESTIGE CARS with an exclusive USP.
MEDIA LOTSE
Sigrid Schwarze
Mendelssohnstr. 15F
22761
Hamburg
blog(at)medialotse.com
040 209 32 60 20
http://www.medialotse.com
Datum: 16.02.2011 - 03:40 Uhr
Sprache: Deutsch
News-ID 1021661
Anzahl Zeichen: 0
contact information:
Contact person: Prestige&Luxury GmbH
Town:
Frankfurt
Phone: +49 (0)69 75 93 84 83
Kategorie:
Retail & Trading
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