More than just looking good
Bizerba presents multifunctional labels at Fachpack 2010
(firmenpresse) - Balingen/Nürnberg, 26. September 22th. 2010 - Although the
original concept was to give consumers information on contents,
country of origin, price and correct usage, today labels serve a
much greater purpose; they contain radio frequency identification
RFID and optimise the entire logistics process, they increase
protection against theft and plagiarism and play an important role
in consumer safety as regards temperature-controlled foods.
Bizerba presents new multifunctional labels from September 28th
to 30th 2010 at the Fachpack (Hall 9, booth 140).
RFID labels: Transparency throughout the entire transport chain
and protection against plagiarism
The growing interconnectedness between suppliers, distribution
partners and customers is leading to an increasingly complex
transport chain. From the production process right through to the
end-consumer there are vast amounts of individual product
information. In order to ensure a transparent communication
process between all parties, as well as rapid identification of
products, all data must be firmly attached to the product. In this
respect, RFID is set to gain significance in the coming years as a
key technology.
On the underside of the labels, so-called transponders are
attached. The Electronic Product Code (EPC) is saved on these.
This stores general product information and combines it with
individual product information, for example, the serial number, the
production date and country of origin. It is possible to write on the
transponders simultaneously and print data on the label using very
little space. Without any visual or physical contact, a scanner can
be used to read the data on the radio waves and then save it in a
database. Furthermore, each station on the supply chain can
independently leave a trace of information on the transponders. In
this way, the country of origin can be more effectively tracked,
protection against plagiarism increases and illegal re-labelling is
made visible.
Labels with seal function enhance protection against theft
Labels with seal function enhance protection against theft. After
opening, the label is broken in such a way that it is almost
impossible to illegally repack the goods at any stage of the supply
chain. Particularly exclusive food products from Argentinean steak
to high quality sweets are protected in this way.
Food producers also benefit from this seal function in their fight
against inventory differences. The so-called Temper-Evident
labels prevent employees from buying something in a shop and on
their way back through, reopening their shopping bags and filling
them with additional items. The company must therefore simply
ensure that no employee leaves the shop with a broken seal.
The world's first universal label for hundreds of products
Using the VPI label (Variable Product Information) it is possible to
use the same label for a whole range of products. The basic layout
is pre-printed within company specific parameters, for example,
with the logo, slogan and general corporate design.
The fields for variable data such as product name, date, weight
and price can be printed by the customer themselves. It omits set-
up times for the exchange of labels when changing products and
even labelling errors are a thing of the past. Furthermore, the
customer can make large-scale orders, therefore saving money.
Multi-talented retail label - informs, seals and protects
Traditionally, packaging includes different labels for price,
information and design. An alternative method, the so-called C-
Wrap labelling, allows all contents to be displayed on just one label
which wraps around the product on all three sides, therefore
forming a 'C'.
This method offers a number of advantages to the user, for
example, the labelling process using several labels requires more
frequent roll changes. Furthermore, errors can occur when the
label rolls are not changed in unison with the different products.
This can result in, for example, salami being falsely labelled with
the underside label of ham. By displaying all product information
on just one label, labelling errors can be avoided and the number
of roll changes as well as storage costs can be reduced.
TTI system label safeguards the cooling chain
Temperature controlled food products are highly sensitive goods,
whereby even small deviations in their nominal temperature can
lead to considerable damage. The quality of products can only be
guaranteed if temperature fluctuations across the entire transport
chain are avoided. The TTI system label is a detector for incorrect
storage and transport temperatures (Time Temperature Indicator).
It uses ink that has been loaded using UV light as a basis. The
more light that is used, the longer the delivery. The speed of the
transition of the colour from a deep blue to colourlessness
depends on the ambient air temperature. Using the level of colour
saturation, suppliers and traders can identify the storage and
transport temperatures of the products and they then have the
option to directly reject them. Furthermore, a UV-filter ensures that
labels can not be reloaded. At the same time, a 2D-code which
saves all tracing data, can be imprinted.
About Bizerba L&C
The Bochum-based Bizerba plant for Labels and Consumables
has more than 25 years of experience in the manufacturing of
labels, adhesives and in particular of laminates. In its plant, with an
area of 7,000 square metres, Bizerba L&C provides laminate
manufacturing, reprography (layout design and redesign),
manufacturing of printing films and plates, storage right up to the
actual printing services. 85 employees working in a three shift
cycle are responsible for the smooth processing of orders.
Meanwhile sell roughly one third of our labels to companies in
more than 50 countries.
About Bizerba
Bizerba is a leading, worldwide-operating Solutions-provider
offering professional system solutions in scale, label, information
and food service technologies, in the retail, food industry,
producing and logistic segments. Sector-specific hardware and
software, high-performance network-compatible management
systems as well as a wide selection of labels, consumables and
business services ensure transparent control of integrated
business processes and high-level availability of Bizerba-specific
performance features.
Worldwide, Bizerba is present in over 120 countries – with 41
shareholdings in 23 countries, as well as 54 country distributors.
The company’s headquarters, with a staff of 3,000, is located in
Balingen, Germany. Further manufacturing facilities are located in
Meßkirch, Bochum, Vienna (Austria), Pfäffikon (Switzerland), Milan
(Italy), Shanghai (China), Forest Hill (USA) and San Luis Potosi
(Mexico).
For enquiries, please contact:
Bizerba GmbH & Co. KG
Claudia Gross
Director Global Marketing and Communication
Wilhelm-Kraut-Straße 65
D-72336 Balingen
Germany
Telephone +49 7433 12-33 00
Fax +49 7433 12-5 33 00
E-mail: claudia.gross(at)bizerba.com
nic.pr
network integrated communication
Patrick Schroeder
Coburger Straße 3
53113 Bonn
Telefon +49 228 620 43 84
Telefax +49 228 620 44 75
E-Mail: patrick.schroeder(at)nic-pr.de
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Datum: 26.09.2010 - 14:01 Uhr
Sprache: Deutsch
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Die Pressemitteilung mit dem Titel:
"More than just looking good
"
steht unter der journalistisch-redaktionellen Verantwortung von
Bizerba GmbH & Co. KG (Nachricht senden)
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