Attractive and competitive: the low cost 25 cl Bordelaise bottle
(firmenpresse) - The aim of O-I in creating this new low cost 25cl Bordelaise bottle, is simple: to provide customers with an attractive small-size glass container at an economical price. The group’s R&D teams have developed a new low cost bottle that has enabled O-I to win a greater share of the lower end of the market and the table wines segment, whilst demonstrating that glass can compete strongly with other materials.
To obtain an optimum product in terms of cost, O-I's teams conducted research that led to a straightforward conclusion: low cost meant a lighter bottle. Developing an optimized bottle at an affordable price also meant that it had to be manufactured on an existing production line with a high output – and after conclusive trials, O-I succeeded in both these aims, producing the lightweight bottle on a manufacturing chain usually used for other markets. In doing so, O-I has once again demonstrated its capacity for innovation and its unique technological prowess in the market.
Based on the Bordeaux model, the new bottle has a screw cap, and weighs just 160g (compared to a usual weight for this size of around 200g).
Sold in packs of four or six, this entry-level bottle is aimed at both the on-trade and retail markets, and can be used for both red and white wines.
The Villaray bottle was launched by the Coopérative de Carcassonne, with large numbers of units sold to consumers won over by its great value for money. So, whilst the high-end segment is growing, low cost products can also look forward to a bright future.
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About O-I
Millions of times a day, O-I glass containers deliver many of the world's best-known consumer products to people all around the world. With the leading position in Europe, North America, Asia Pacific and Latin America, O-I manufactures consumer-preferred, 100 percent recyclable glass containers that enable superior taste, purity, visual appeal and value benefits for our customers’ products. Established in 1903, the company employs more than 24,000 people with 83 manufacturing facilities in 22 countries. In 2007, net sales were $7.6 billion. For more information, visit http://www.o-i.com.
crossrelations GmbH
Angelika Frost
Fürstenwall 65
40219 Düsseldorf
Tel: 0211/882736-48
Fax: 0211/882736-11
eMail: angelika.frost(at)crossrelations.de
crossrelations GmbH
Angelika Frost
Fürstenwall 65
40219 Düsseldorf
Tel: 0211/882736-48
Fax: 0211/882736-11
eMail: angelika.frost(at)crossrelations.de
Datum: 03.03.2008 - 07:26 Uhr
Sprache: Deutsch
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