Pressemitteilungen zu dem Thema marketing technology


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PresseMitteilungen zu dem Schlagwort marketing technology


ActivateABM''s CRM Integration Aligns Marketing and Sales by Providing Richer Account and Contact Insights to Enhance Sales Process

NEW YORK, NY -- (Marketwired) -- 11/08/17 -- Madison Logic, the global leader in account based marketing (ABM), announced today new CRM integration capabilities for the company''s account based marketing platform, ActivateABM. ActivateABM unifies digital advertising and lead generation with comprehensive attribution metrics to show real return on investment. Now, the account-level intelligence that powers the most successful account based marketing programs can give sales teams the in ...


08.11.2017

For the 5th Time, Madison Logic Appears on the 36th Annual Inc. 5000 list, Ranking No. 1984 with Three-Year Sales Growth of 190%

NEW YORK, NY -- (Marketwired) -- 08/17/17 -- Inc. magazine today ranked Madison Logic NO. 1984 on its 36th annual Inc. 5000, the most prestigious ranking of the nation''s fastest-growing private companies. Appearing on the list for five consecutive years, Madison Logic is now part of a very select group of companies called Honor Roll -- fewer than a tenth of Inc. 5000 honorees ever achieve this milestone of 5 years in a row.The list represents a unique look at the most successful comp ...


17.08.2017

Madison Logic Elevates Global Sales and Product Teams as International Growth Accelerates

NEW YORK, NY -- (Marketwired) -- 08/08/17 -- Madison Logic, the global leader in account based marketing, today announced the appointment of co-heads of global sales, with Glenn Brien assuming the SVP of International Sales role and Mike Burns coming aboard as SVP of Sales for North America. The company also has promoted Sonjoy Ganguly to Chief Product Officer. These moves pave the way for the opening of a new office in Dublin, Ireland, to support continued international growth.Based out of Mad ...


08.08.2017

Thomas Harrison, Former Chairman of DAS, Joins Madison Logic''s Board of Directors

NEW YORK, NY -- (Marketwired) -- 07/18/17 -- Madison Logic, the global leader in account based marketing, announced today that Thomas Harrison, former Chairman Emeritus of Diversified Agency Services (DAS), the world''s largest group of marketing services companies and a division of the Omnicom Group, has joined the company''s Board of Directors.While leading DAS, Harrison acquired and managed a long and influential list of relationship marketing and branding companies. His ...


18.07.2017

Qubit Joins Shopify Plus Technology Partner Program to Provide Ecommerce Businesses with Scalable Personalization Platform

Program aims to assist companies seeking enterprise-level ecommerce solutions that will help them grow, innovate, and succeed [London and New York] -- [29 JUNE 2017] - Qubit, the leader in marketing personalization technology, has joined the Shopify Plus Technology Partner Program to provide high-growth, high-volume companies with the opportunity to leverage the latest in personalization and ecommerce technology and build scalable online offerings. Qubit delivers highly persuasive personaliza ...


29.06.2017

Advertising Hall of Famer David Bell Joins Madison Logic Board as First Independent Director

NEW YORK, NY -- (Marketwired) -- 06/06/17 -- Madison Logic, the global leader in account based marketing, today announced the appointment of David Bell as the first independent director of the firm''s board. Bell brings extraordinary expertise in media, marketing, and technology, working with the world''s largest advertisers and agencies.Well regarded for his outstanding work in the B2B market, and for advising some of the industry''s largest companies, Bell brings ...


06.06.2017

Cisco Recognises Dimension Data With A Global Award For Marketing Innovation

Connected Conservation showcases the power of partnership and collaboration London, UK/ Johannesburg, South Africa – 15 May 2017 - Dimension Data, the global ICT solutions and services provider has been recognised by Cisco with a Marketing Velocity Innovator of the Year award for the marketing strategy and execution of a project called Connected Conservation. This is the fifth year that Dimension Data has won a Cisco Global Strategic Partner Velocity award. Connected Conserva ...


15.05.2017

Advertising Age Recognizes Datorama CEO, Ran Sarig, as a 2017 Marketing Technology Trailblazer

NEW YORK, NY -- (Marketwired) -- 04/18/17 -- , a leading global marketing intelligence company, today announced that its CEO and Co-founder, Ran Sarig, has been named a . This inaugural designation recognizes influencers and luminaries from a cross-section of brands, agencies, vendors and more who are actively advancing the art and science of marketing via technology.Having previously worked in the advertising technology industry as a research and development leader who saw the seemingly insurm ...


18.04.2017

B2B Marketers Using Account Based Marketing Now Gain Deeper Insights and Greater Precision from Enhancements to Madison Logic''s Activate ABM(TM) Platform

NEW YORK, NY -- (Marketwired) -- 02/22/17 -- Madison Logic, the global leader in account based marketing, announces major enhancements to its comprehensive Activate ABM™ platform. These updates give Madison Logic''s customers precise validation of their engagement with the accounts they want to influence, along with providing essential insights that help marketing and sales take action on each account.Madison Logic''s Activate ABM™ platform offers customers a powerful analyt ...


22.02.2017

Madison Logic Expands Global Presence and Executive Leadership

NEW YORK, NY -- (Marketwired) -- 02/15/17 -- Madison Logic, the global leader in Account Based Marketing, today announced key changes to the company''s executive leadership team as well as an expansion of the company''s international presence with a new office in Singapore. Madison Logic is poised to serve clients at a global level and to acquire new business at home and abroad, furthering the strategic growth plans, which were invigorated by Clarion Capital Partners'&# ...


15.02.2017

Marketing technology business secures £10m investment from Smedvig Capital to fuel international growth and reinforce its leadership...

Marketing technology business secures £10m investment from Smedvig Capital to fuel international growth and reinforce its leadership position in Call Tracking London – 21 September 2016 – Infinity Tracking Ltd (“Infinity”) www.infinity.co, one of the fastest growing marketing technology businesses in the UK, and a market leader in call tracking, today announced that it has secured £10 million of funding from Smedvig Capital. Call tracking evolved from the need to identify which online marketin ...


21.09.2016

New Study Reveals Marketers Face Significant ROI Measurement Challenges Even With Widespread Use of Martech and Adtech

BOSTON, MA -- (Marketwired) -- 07/20/16 --U.S. marketers'' single greatest challenge is creating and quantifying marketing ROI across channels78% of U.S. marketers feel that understanding marketing technologies have become critically important to their successNearly half of U.S. marketers intend to leverage customer insights software over the next 12 months -- a 10% increase from todayAccording to a , 78% of U.S. marketers identify understanding marketing technologies as a skill that i ...


20.07.2016

Integral Ad Science Wins I-COM Data Science Hackathon and Awarded I-COM Smart Data Marketing Technology Company 2016

NEW YORK, NY -- (Marketwired) -- 04/28/16 -- Integral Ad Science, the leader in quantifying digital media quality, today announced it won the prestigious Master Level I-COM Data Science Hackathon and was awarded the I-COM Smart Data Marketing Technology Company of the Year 2016. Winners were announced at the Gala on April 19 during the I-COM Global Summit."Integral Ad Science demonstrated to I-COM''s juries, through a great submission to the I-COM Data Creativity Awards and in w ...


28.04.2016

Janrain Hires Darryl Nicholson as VP of Engineering, Promotes Mayur Upadhyaya to VP of Customer Experience

PORTLAND, OR -- (Marketwired) -- 03/21/16 -- , the global leader in Customer Identity Management solutions, today announced that has joined the company as vice president of engineering and was promoted to vice president of customer experience.Nicholson is a seasoned technologist with more than two decades of experience. Prior to Janrain, Nicholson was vice president of IT at Vesta Corporation, a global leader in the field of card-not-present (CNP) transactions, and managed a $5.5 billion PCI ...


21.03.2016

European Sales and Marketing Consultancy Streamlines Processes and Tracks ROI With Salesfusion

ATLANTA, GA -- (Marketwired) -- 06/04/15 -- Salesfusion, the leading provider of marketing automation technology for small and mid-sized businesses, recently worked with Generis, a sales and marketing consultancy based in Finland, to integrate its digital marketing functions into one comprehensive solution. With Salesfusion, Generis now can seamlessly deliver real-time lead engagement data to sales and track campaign ROI.Before adopting Salesfusion, the Generis team had difficulty getting concr ...


04.06.2015

AgilOne Analysis Predicts Last-Minute Holiday Shoppers Will Likely Be Less Valuable Than Cyber Monday, Black Friday or Regular Shoppers

MOUNTAIN VIEW, CA -- (Marketwired) -- 12/22/14 -- , the predictive marketing cloud company, today released new findings showing that last-minute holiday shoppers will likely have a lower lifetime value and lower retention rate than those acquired during Black Friday or Cyber Monday. Of all holiday shoppers, Black Friday shoppers are expected to spend most, followed by Cyber Monday shoppers. Last-minute shoppers typically spend less money during the holidays and have a lower retention rate, resu ...


22.12.2014

Gourmet, Hand-Roasted Coffee and Chocolate Retailer Cafe Britt Uses AgilOne''s Predictive Marketing Cloud to Help Grow Business and Engagement

MOUNTAIN VIEW, CA -- (Marketwired) -- 12/16/14 -- , the predictive marketing cloud company, today announced the Costa Rica based gourmet, hand-roasted coffee and hand-made chocolate retailer as a customer. Café Britt is a company that prides itself on the unique, authentic and personalized experience each customer has with the brand. They plan to use AgilOne to deliver that same personalized experience across all channels with customized campaigns such as abandoned browse reminders, smart prod ...


16.12.2014

AgilOne Boosts Social and Mobile Campaigns with Predictive Intelligence

MOUNTAIN VIEW, CA -- (Marketwired) -- 12/09/14 -- , the predictive marketing cloud company, today announced new capabilities to personalize Facebook advertising campaigns and understand user behavior on Apple iOS-native apps to help retailers create a truly omni-channel experience for consumers. With these new capabilities, retail marketers can take the customer segments they have discovered using AgilOne and begin to create personalized campaigns, not only for email, web and in-store customers ...


09.12.2014

Dylan''s Candy Bar Selects AgilOne to Understand and Build Personal Engagement With Customers

MOUNTAIN VIEW, CA -- (Marketwired) -- 12/02/14 -- , the predictive marketing cloud company, today announced that , the world''s largest confectionary emporium and lifestyle brand, will use AgilOne''s predictive marketing solution to create compelling, personalized marketing campaigns for its customers. Dylan''s Candy Bar, which is known for its imaginative candy and iconic stores, has selected AgilOne to capitalize on the customer data it has collected in order to ...


02.12.2014

Accelerize Inc. Reports Third Quarter 2014 Financial Results

NEWPORT BEACH, CA -- (Marketwired) -- 11/13/14 -- Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ), a leader in marketing technology solutions, today announced financial results for its fiscal third quarter ended September 30, 2014.Company Highlights for Q3 2014Total number of customers using the CAKE SaaS-based platform increased to over 500 in the third quarter of 2014, up 50% year over year and over 10% sequentially from the prior quarter.Average revenue per customer in the third quarter increase ...


13.11.2014

Quaero''s Susan Connors to Present on Personalization and Customer Engagement at 2014 Marketing Technology Summit

CHARLOTTE, NC and BURLINGTON, MA -- (Marketwired) -- 11/04/14 -- In today''s world of big data, marketers have the opportunity to capture every click, view, open, impression and tag. It''s easy to be intimidated by both the technologies and the methodologies needed to better engage with consumers. On Wednesday, November 5th, Susan Connors, Executive Vice President of Consumer Solutions for , will join other industry luminaries at the (M-Tech Summit) to discuss the latest in ...


04.11.2014

Seismic Named Tabby Awards/Business Finalist 2014

SAN DIEGO, CA -- (Marketwired) -- 10/07/14 -- , the leading sales enablement solution, today announced it has been selected as a finalist in the 2014, the global competition for business and enterprise tablet applications (apps), in the Windows: Marketing and Sales category. Winners of the Tabby Awards will be announced later this year.The Tabby Awards recognize and celebrate the best iPad, Android and Windows tablet apps and games in the business with the aim of helping companies make the bes ...


07.10.2014

Kineon Walker Announced as BrightTALK''s Vice President of Marketing

SAN FRANCISCO, CA -- (Marketwired) -- 09/24/14 -- BrightTALK, the powerful marketing platform that is accelerating business and professional growth through videos and webinars, is pleased to announce the appointment of Kineon Walker as Vice President of Marketing to head BrightTALK''s global marketing efforts.Kineon brings over 15 years of experience leading growth in technology companies and most recently held product marketing leadership roles for SaaS technologies at Citrix, and di ...


24.09.2014

Independent Research Firm Cites Responsys in New Life-Cycle Marketing Systems Report

SAN BRUNO, CA -- (Marketwired) -- 12/16/13 -- (NASDAQ: MKTG), a marketing cloud software and services leader, was named in Forrester Research Inc.'s latest report, The December 2013 report, by Cory Munchbach, with David M. Cooperstein and Alexandra Hayes, features Responsys as a provider in the "customer life-cycle marketing systems" (CLCMS) landscape and acknowledges the company's "compelling vision" of marketing orchestration.In the December 2013 report, Forres ...


16.12.2013

Responsys Research: Mobile Marketing Can Help Retailers Cut Through the Holiday Clutter

SAN BRUNO, CA -- (Marketwired) -- 12/03/13 -- (NASDAQ: MKTG), a marketing cloud software and services leader, has revealed the findings of a survey(1) of 1,200 U.S. consumers, which suggest that retailers may be missing opportunities to better connect with their consumers through relevant, real-time and location-based mobile marketing.Responsys' survey found that highly relevant mobile messages can prompt consumers to follow through with purchases, particularly when those messages are par ...


03.12.2013

Responsys to Present at Credit Suisse 2013 Annual Technology Conference

SAN BRUNO, CA -- (Marketwired) -- 11/27/13 -- (NASDAQ: MKTG), a marketing cloud software and services leader, today announced that company management will be participating in the Credit Suisse 2013 Annual Technology Conference at The Phoenician in Scottsdale, Ariz. Chris Paul, Chief Financial Officer, will present on Wednesday, December 4 at 4:30 p.m. Mountain Time. A webcast of this presentation will be available on Responsys' Investor Relations website at: .Responsys (NASDAQ: MKTG) is a ...


27.11.2013

New Research From Responsys and Leading Analyst Firm Urges Marketers to Get Orchestrated

SAN BRUNO, CA -- (Marketwired) -- 10/22/13 -- (NASDAQ: MKTG), a marketing cloud software and services leader today announced new research that highlights a critical flaw in the way marketers organize and execute marketing communications. Through surveys with hundreds of marketers, the research shows that companies who still engage with customers using an old, campaign-centric methodology will be at a disadvantage to those embracing a new, customer-centric approach called .As defined in , a com ...


22.10.2013

Responsys to Announce Q3 2013 Financial Results

SAN BRUNO, CA -- (Marketwired) -- 10/18/13 -- (NASDAQ: MKTG), a marketing cloud software and services leader, today announced that it will release its financial results for the quarter ended September 30, 2013 on Tuesday, November 5, 2013 after the market close. Responsys will host a conference call to discuss the results at 1:30 p.m. Pacific Time / 4:30 p.m. Eastern Time on the same day.The conference call will be hosted by Dan Springer, Chairman and Chief Executive Officer, and Chris Paul, C ...


18.10.2013

LeadJen Infographic Shows Best Practices for Selling to Marketers

INDIANAPOLIS, IN -- (Marketwired) -- 10/16/13 -- When prospecting to marketing executives, Tuesday is the most productive day for scheduling appointments, according to an infographic and white paper released by LeadJen ( ), a B2B company that helps corporate sales and marketing teams drive more revenue and .graphically presents best practices compiled from lead generation campaigns targeting marketers from 2010-2013, including 1.45 million call and email attempts, and more than 20,000 convers ...


16.10.2013

Responsys to Unveil New Research Highlighting a Post-Campaign Era of Marketing During Annual Global Tour

SAN BRUNO, CA -- (Marketwired) -- 10/14/13 -- (NASDAQ: MKTG), a marketing cloud software and services leader, is hitting major cities across the globe to help marketers address one of their most significant challenges: the coordination and integration of their digital marketing efforts. Dubbed the , the company announced today it will be holding events in New York on October 22, San Francisco on October 24, Dallas on October 29, Chicago on November 7, London on November 13, Stockholm on Novemb ...


14.10.2013

Integrate Strengthens Executive Team With Appointment of Dave Tomizuka as Chief Financial Officer

SCOTTSDALE AZ -- (Marketwired) -- 10/09/13 -- , the first closed-loop marketing software and media services provider, today announced the appointment of David Tomizuka as chief financial officer. In this newly created role he brings more than 20 years of experience to Integrate, including roles in finance, operations, business development and acquisitions.Prior to Integrate, Tomizuka served as a Managing Director for the investment banking division of Southwest Securities, Inc., a subsidiary of ...


09.10.2013

Responsys Adds More Than Fifty Global Retail Customers

SAN BRUNO, CA -- (Marketwired) -- 10/03/13 -- (NASDAQ: MKTG), a marketing cloud software and services leader, has added more than 50 retailers to its impressive global client roster, including C.Wonder, Design Within Reach, Kirkland's and Orchard Brands in the U.S.; Kmart and Webster Holdings in Asia Pacific; and Schuh and internetstores in Europe.Today's consumers increasingly expect relevant and personalized messages from their favorite brands. According to the CMO Council, more th ...


03.10.2013

Pursway Closes $7.2 M in Funding From Battery Ventures and Globespan Capital Partners

WALTHAM, MA -- (Marketwired) -- 10/03/13 -- , an innovator in big data marketing analytics, today announced it has closed a $7.2 million round of funding from existing investors, and . The new investment will be used to expand the product and sales teams to support the increased demand in technology. Pursway's software dramatically improves customer acquisition, cross-sell and retention by imprinting a social graph onto existing customer and prospect data, identifying actual relationship ...


03.10.2013

Responsys Adds Three Marketing Cloud Software Veterans to Leadership Team

SAN BRUNO, CA -- (Marketwired) -- 09/27/13 -- (NASDAQ: MKTG), a marketing cloud software and services leader, has made three strategic, senior level hires: Jim Soss, Senior Vice President & General Manager of Enterprise Business, leads Responsys' North American account services and agency teams; Dmitry Kroshka, Vice President of Display Operations, is in charge of the company's display advertising business; and Jeff Clayton, Vice President of Partner Strategy and Alliances, overs ...


27.09.2013

Ascena Retail Group Sees 40 Percent Revenue Lift With Orchestrated Marketing From Responsys

SAN BRUNO, CA -- (Marketwired) -- 09/20/13 --By individualizing email content based on customer profile data, Ascena Retail Group experienced 70 percent higher unique open rates, a 55 percent increase in click-through rates and a 225 percent boost to its conversion rate.An abandoned cart campaign using recommendation data provided a 275 percent lift in open rates, a 450 percent lift in click-throughs and a 240 percent higher conversion rate -- plus a 600 percent increase in revenue per email.Sin ...


20.09.2013

Responsys Introduces the Interact Marketing Cloud

SAN BRUNO, CA -- (Marketwired) -- 05/22/13 -- (NASDAQ: MKTG), a marketing cloud software and services leader, today introduced the Responsys Interact Marketing Cloud in front of more than 1,000 attendees at . New platform innovation centers the Interact Marketing Cloud entirely around the customer, redefining the way the world's best marketers manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web."In or ...


22.05.2013

The Relationship Era of Marketing Takes Center Stage at Responsys Interact 2013

SAN BRUNO, CA -- (Marketwired) -- 05/21/13 -- San Francisco is the epicenter of marketing technology this week as (NASDAQ: MKTG), a leading marketing cloud software and services company, kicks off , its annual conference that brings together more than 1,000 attendees with the shared initiative of moving the marketing industry forward. Featuring presentations and keynotes from inspirational speakers and some of the most respected brands in the world, Responsys Interact 2013 begins today and run ...


21.05.2013

Responsys to Webcast Investor Briefing From Interact 2013

SAN BRUNO, CA -- (Marketwired) -- 05/17/13 -- (NASDAQ: MKTG), a leading provider of email and cross-channel marketing solutions, today announced that it will host an investor briefing during , its 11th annual conference that attracts leading marketers from around the world.The investor briefing will be held in San Francisco on Tuesday, May 21, 2013 from 3:30 p.m. - 5:00 p.m. PT, with a series of presentations from key members of the Responsys management team.A live webcast of this event will b ...


17.05.2013

Responsys to Present at JMP Securities Research Conference

SAN BRUNO, CA -- (Marketwired) -- 05/13/13 -- (NASDAQ: MKTG), a leading provider of email and cross-channel marketing solutions, today announced that company management will be participating in the following investor conference:Tuesday, May 14, 2013 -- 12th Annual JMP Securities Research Conference at the Ritz Carlton Hotel in San Francisco. Dan Springer, Chairman and Chief Executive Officer, will present at 10 a.m. PDT.The presentation will be available via webcast on Responsys' Investor ...


13.05.2013

Responsys Partners With JetBlue to Take Its Customer Experience to New Heights

SAN BRUNO, CA -- (Marketwired) -- 05/08/13 -- (NASDAQ: MKTG), a leading provider of email and , has partnered with , to help the airline build individual customer relationships at scale through more sophisticated digital marketing. Responsys adds JetBlue, the sixth largest passenger airline in the U.S. known for its award-winning customer experiences, to its already extensive list of travel clients, including 12 global airlines, such as Deutsche Lufthansa, Southwest Airlines and United Airline ...


08.05.2013

Responsys Announces Promotion of Scott Olrich to President, Marketing and Platform

SAN BRUNO, CA -- (Marketwired) -- 05/03/13 -- (NASDAQ: MKTG), a leading provider of email and , today announced that effective immediately, has been promoted to President, Marketing and Platform. Olrich previously held the title of Chief Marketing and Sales Officer and will continue to report to Chairman and CEO Dan Springer in his new role."Scott's vision and leadership over the past nine years has been instrumental in driving Responsys' growth to becoming a leading publicly t ...


03.05.2013

Responsys Unveils New Offering for Unifying Customer Preferences Across Marketing Channels

SAN BRUNO, CA -- (Marketwired) -- 04/29/13 -- In an era when companies that don't listen to their customers run the risk of costly lawsuits, damaged reputations and lost consumer trust, (NASDAQ: MKTG), a leading provider of email and , has introduced , a new offering within the that provides marketers with a unified, cross-channel view of customer preferences and permissions. For the first time, marketers can easily collect and manage preferences across both digital and physical touch po ...


29.04.2013

charity: water Raises $2 Million for Clean Water Through Innovative Digital Marketing With Responsys

SAN BRUNO, CA -- (Marketwired) -- 04/25/13 -- , a non-profit organization bringing clean, safe drinking water to people in developing nations, partnered with (NASDAQ: MKTG), a leading provider of email and , to educate, inspire and engage over 15,000 supporters and raise more than $2 million for charity: water's . Using the , charity: water was able to bring a new degree of sophistication and targeting to its email marketing program, which resulted in record levels of donor engagement and ...


25.04.2013

Responsys to Announce First Quarter 2013 Financial Results

SAN BRUNO, CA -- (Marketwired) -- 04/22/13 -- (NASDAQ: MKTG), a leading provider of email and , today announced that it will release its financial results for the quarter ended March 31, 2013 on Monday, May 6, 2013 after the market close. Responsys will host a conference call to discuss the results at 1:30 p.m. Pacific Time / 4:30 p.m. Eastern Time on the same day.The conference call will be hosted by Dan Springer, Chief Executive Officer, and Chris Paul, Chief Financial Officer.To access the ...


22.04.2013

Skyword Wins Beagle Research Group 2013 WizKids Award

BOSTON, MA -- (Marketwired) -- 04/17/13 -- , the leading platform and services provider for quality, original content production, today announced that the company won the 2013 WizKids Award, which honors outstanding companies in the front office and CRM market. Download the full report from Beagle Research .Denis Pombriant, founder and managing principal of , LLC, noted, "In today's world of increasing media convergence, brands need to become publishers to win the attention and trust ...


17.04.2013

Experienced SaaS Executive Joins Responsys as Head of Worldwide Sales

SAN BRUNO, CA -- (Marketwired) -- 04/05/13 -- (NASDAQ: MKTG), a leading provider of email and , today welcomed Jason Zintak to its executive team as Senior Vice President of Worldwide Sales. Reporting to Chairman and CEO Dan Springer, Zintak will leverage his experience driving growth for global SaaS organizations to lead Responsys' global selling organization and expand the company's position as a leader in cross-channel marketing software and services."I'm extremely proud ...


05.04.2013

Skyword Client IBM Wins 2013 Digiday Award for Best Content Marketing Program

BOSTON, MA -- (Marketwire) -- 03/13/13 -- , the leading content production platform, today announced that its client, IBM's , was awarded a 2013 Digiday Publishing Award for Best Content Marketing Program, in recognition for content marketing that both engages consumers and demonstrates real business results. The award was presented to IBM along with collaborators and at the last night in New York City."The competition for the Digiday Publishing Awards this year was tremendous, and ...


13.03.2013

Leading Content Platform Provider Skyword Experiences High Growth Across Its Market Segments

BOSTON, MA -- (Marketwire) -- 03/12/13 -- , the leading content production platform, today announced high growth across all key market segments, including business and consumer brands, digital marketing agencies, and media publishers. The company's momentum is fueled by market-wide investments in content marketing, named the top priority for digital marketers for 2013 . The market for production and distribution of branded content is estimated to climb to $77 billion by 2016, according to ...


12.03.2013

Responsys to Present at Upcoming Investor Conferences

SAN BRUNO, CA -- (Marketwire) -- 02/07/13 -- (NASDAQ: MKTG), a leading provider of email and cross-channel marketing solutions, today announced that company management will be participating in the following investor conferences:Wednesday, February 13, 2013 -- 2013 Pacific Crest Emerging Technology Summit at the Westin Market Street in San Francisco. Dan Springer, Chairman and Chief Executive Officer, will present at 9:30 a.m. PST.Wednesday, February 27, 2013 -- Morgan Stanley Technology, Media ...


07.02.2013

Responsys to Announce Fourth Quarter 2012 Financial Results

SAN BRUNO, CA -- (Marketwire) -- 01/28/13 -- (NASDAQ: MKTG), a leading provider of email and cross-channel marketing solutions, today announced that it will release its financial results for the quarter ended December 31, 2012 on Wednesday, February 20, 2013 after the market close. Responsys will host a conference call to discuss the results at 1:30 p.m. Pacific Time / 4:30 p.m. Eastern Time on the same day.The conference call will be hosted by Dan Springer, Chief Executive Officer, and Chris ...


28.01.2013

UPDATE: Responsys to Present at Credit Suisse 2012 Annual Technology Conference

SAN BRUNO, CA -- (Marketwire) -- 11/27/12 -- (NASDAQ: MKTG), a leading provider of email and cross-channel marketing solutions, today announced that company management will be participating in the Credit Suisse 2012 Annual Technology Conference at The Phoenician in Scottsdale, AZ. Chris Paul, Chief Financial Officer, will present on Wednesday, November 28 at 4:30 p.m. Mountain Time. A webcast of this presentation will be available on Responsys' Investor Relations website at: .Responsys is ...


27.11.2012

2012 Banner Year for Digilant With Record Growth and 85% Revenue Increase

BOSTON, MA -- (Marketwire) -- 11/27/12 -- Digilant™, , today announced record growth for 2012, with an 85 percent increase in revenue, a 41 percent increase in staff, and several new innovative products launched over the past 12 months. The company is on track to see continued growth in all areas in 2013 including growing its Boston headquarters by 20 to 30 percent. This year rounds out a three-year track record of success helping brand marketers and agencies reach their audiences efficiently t ...


27.11.2012

Responsys to Present at Credit Suisse 2012 Annual Technology Conference

SAN BRUNO, CA -- (Marketwire) -- 11/27/12 -- (NASDAQ: MKTG), a leading provider of email and cross-channel marketing solutions, today announced that company management will be participating in the Credit Suisse 2012 Annual Technology Conference at The Phoenician in Scottsdale, AZ. Chris Paul, Chief Financial Officer, will present at 4:30 p.m. Mountain Time. A webcast of this presentation will be available on Responsys' Investor Relations website at: .Responsys is a leading provider of ema ...


27.11.2012

Digilant Introduces Digilant Multicultural Segmentation Technology for Real-Time Advertising

BOSTON, MA -- (Marketwire) -- 10/30/12 -- Digilant™, , today announced the release of Digilant Multicultural, a marketing system designed to pinpoint specific audiences including U.S. Hispanic, African American, Asian, and LGBT. Digilant Multicultural uses semantic language, geographic information, and other proprietary attributes to match an advertiser's preferred audience in real-time to video, display, and mobile advertising placements."Digilant Multicultural helps brands zero in o ...


30.10.2012

Marketing Technology Blog Sponsors Masters of Business Online Conference

INDIANAPOLIS, IN -- (Marketwire) -- 10/30/12 -- Now in its sixth year, The Masters of Business Online Conference has become Indianapolis' largest single-day marketing event. Founded and operated by sales and marketing expert Jim Brown, attendance and popularity of the event continues to grow.This year's conference includes speakers Jessica Bradford, Manager for Customer Engagement and Interactive Campaigns at FedEx; Daren Tomey, Enterprise Business Development for Zmags; and Nichole K ...


30.10.2012

Digilant Hires Maggie Wells as Senior Vice President of Marketing

BOSTON, MA -- (Marketwire) -- 10/18/12 -- Digilant™, the leading consolidated buying platform, today announced Maggie Wells as its new senior vice president of marketing. A seasoned media executive with extensive experience in technology and marketing, Wells is tasked with leading Digilant's global positioning and differentiation in a crowded marketplace."My experience with Digilant's competitors is that they don't understand brands and get caught up in product features and ...


18.10.2012

Stuart Colman Named as Vice President, International of AudienceScience

NEW YORK, NY -- (Marketwire) -- 01/30/12 -- AudienceScience®, the global online advertising technology company enabling universal access to audiences through the AudienceScience Gateway, today announced that Stuart Colman has been named as Vice President, International while continuing to serve as Managing Director, Europe.As part of AudienceScience's continued global expansion of its operations into the Asia Pacific region, Colman will provide strategic and managerial leadership across t ...


30.01.2012

Visual IQ Releases IQ Envoy 3.0

NEEDHAM, MA -- (Marketwire) -- 11/14/11 -- Cross channel marketing intelligence software provider today announced the release of , the newest version of its attribution management product within the IQ Intelligence Suite. IQ Envoy uses the world's most rigorous and accurate to calculate the true quantitative impact that each marketing touchpoint experienced by every prospect has on performance across the entire marketing ecosystem.In addition to the sophisticated attribution management ...


14.11.2011

O.co (aka Overstock.com) Selects Visual IQ to Provide Attribution Management

NEEDHAM, MA -- (Marketwire) -- 10/17/11 -- Cross channel marketing intelligence software provider today announced that it has added leading online retailer , also known as Overstock.com, to its roster of leading brand clients. O.co will use the company's to measure cross channel marketing performance and optimize marketing spend across all online and offline channels.O.co tapped Visual IQ for its robust offering, which determines exactly how much monetary credit should be given to each ...


17.10.2011

PointRoll's SmartSocial Powers New 'Weekly Ad' for RadioShack on Facebook

NEW YORK, NY -- (Marketwire) -- 08/03/11 -- PointRoll, a Gannett Company and the leading provider of digital marketing technology, is helping to power RadioShack's efforts to connect with consumers where they socialize online. With PointRoll's SmartSocial offering, a part of the ShopLocal SmartDelivery product suite, RadioShack has introduced its new "Weekly Ad" on the RadioShack Facebook page, incorporating advanced browse-by-page and dynamic, user-initiated browse-by-item ...


03.08.2011



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