Pressemitteilungen zu dem Thema data driven


PresseMitteilungen zu dem Schlagwort data driven

ActivateABM''s CRM Integration Aligns Marketing and Sales by Providing Richer Account and Contact Insights to Enhance Sales Process

NEW YORK, NY -- (Marketwired) -- 11/08/17 -- Madison Logic, the global leader in account based marketing (ABM), announced today new CRM integration capabilities for the company''s account based marketing platform, ActivateABM. ActivateABM unifies digital advertising and lead generation with comprehensive attribution metrics to show real return on investment. Now, the account-level intelligence that powers the most successful account based marketing programs can give sales teams the in ...


For the 5th Time, Madison Logic Appears on the 36th Annual Inc. 5000 list, Ranking No. 1984 with Three-Year Sales Growth of 190%

NEW YORK, NY -- (Marketwired) -- 08/17/17 -- Inc. magazine today ranked Madison Logic NO. 1984 on its 36th annual Inc. 5000, the most prestigious ranking of the nation''s fastest-growing private companies. Appearing on the list for five consecutive years, Madison Logic is now part of a very select group of companies called Honor Roll -- fewer than a tenth of Inc. 5000 honorees ever achieve this milestone of 5 years in a row.The list represents a unique look at the most successful comp ...


Madison Logic Elevates Global Sales and Product Teams as International Growth Accelerates

NEW YORK, NY -- (Marketwired) -- 08/08/17 -- Madison Logic, the global leader in account based marketing, today announced the appointment of co-heads of global sales, with Glenn Brien assuming the SVP of International Sales role and Mike Burns coming aboard as SVP of Sales for North America. The company also has promoted Sonjoy Ganguly to Chief Product Officer. These moves pave the way for the opening of a new office in Dublin, Ireland, to support continued international growth.Based out of Mad ...


Thomas Harrison, Former Chairman of DAS, Joins Madison Logic''s Board of Directors

NEW YORK, NY -- (Marketwired) -- 07/18/17 -- Madison Logic, the global leader in account based marketing, announced today that Thomas Harrison, former Chairman Emeritus of Diversified Agency Services (DAS), the world''s largest group of marketing services companies and a division of the Omnicom Group, has joined the company''s Board of Directors.While leading DAS, Harrison acquired and managed a long and influential list of relationship marketing and branding companies. His ...


Advertising Hall of Famer David Bell Joins Madison Logic Board as First Independent Director

NEW YORK, NY -- (Marketwired) -- 06/06/17 -- Madison Logic, the global leader in account based marketing, today announced the appointment of David Bell as the first independent director of the firm''s board. Bell brings extraordinary expertise in media, marketing, and technology, working with the world''s largest advertisers and agencies.Well regarded for his outstanding work in the B2B market, and for advising some of the industry''s largest companies, Bell brings ...


B2B Marketers Using Account Based Marketing Now Gain Deeper Insights and Greater Precision from Enhancements to Madison Logic''s Activate ABM(TM) Platform

NEW YORK, NY -- (Marketwired) -- 02/22/17 -- Madison Logic, the global leader in account based marketing, announces major enhancements to its comprehensive Activate ABM™ platform. These updates give Madison Logic''s customers precise validation of their engagement with the accounts they want to influence, along with providing essential insights that help marketing and sales take action on each account.Madison Logic''s Activate ABM™ platform offers customers a powerful analyt ...


Madison Logic Expands Global Presence and Executive Leadership

NEW YORK, NY -- (Marketwired) -- 02/15/17 -- Madison Logic, the global leader in Account Based Marketing, today announced key changes to the company''s executive leadership team as well as an expansion of the company''s international presence with a new office in Singapore. Madison Logic is poised to serve clients at a global level and to acquire new business at home and abroad, furthering the strategic growth plans, which were invigorated by Clarion Capital Partners'&# ...


SourceKnowledge Introduces Native Ad Unit to Serve Video Ads on Non-Video Inventory, Benefitting Publishers and Advertisers

MONTREAL, QC -- (Marketwired) -- 07/05/16 -- Performance advertising technology company today announced the launch of proprietary native video JavaScript ad units for desktop and mobile. This unit allows video ads to be served on non-video inventory such as blog posts and slideshow articles. The ad units dramatically increase access to premium inventory and provide more impactful ad placements for advertisers. It also gives publishers the power to increase monetization of non-video inventory b ...


Programmatic TV Advertising Leader AudienceXpress Launches First-of-Its-Kind End-to-End Automated Platform for TV Buying

LAS VEGAS, NV -- (Marketwired) -- 01/06/16 -- AudienceXpress, the leading programmatic TV advertising platform, today announces a significant step forward for the quickly growing programmatic TV marketplace, delivering a full, end-to-end automated solution for its platform. This is the first time a programmatic TV solution will be fully automated to enable the direct automated buying and selling of TV inventory, similar to that of other media, including video and display. The news was first ann ...


MMA Releases White Paper on the State of In-Store Beacon Technology

NEW YORK, NY -- (Marketwired) -- 11/24/15 -- As the mobile industry rapidly adopts location technology in all its forms, the Mobile Marketing Association has released, "," the latest update from their In-Store and Beacon Working Group. The paper defines the beacon ecosystem and outlines the opportunities and challenges facing brands, retailers, publishers and consumers, giving particular attention to the privacy imperative."Nearly two years after iOS 7 ''turned on' ...


MMA Unveils Programmatic Navigator and Releases New Report on Native Advertising Effectiveness

NEW YORK, NY -- (Marketwired) -- 08/27/15 -- The (MMA) announced two new resources to help brands and publishers measure and demonstrate the impact of mobile advertising. The is an interactive tool that provides greater transparency on targeting techniques as they relate to specific mobile KPIs. The "" overview is the latest in a series of published insights from MMA''s Mobile Native Advertising Committee. The programs serve the industry''s growing need for pract ...


The MMA Unveils Latest Results From Multi-Year, Global Cross Marketing Effectiveness Research (SMoX), Conducted With The Coca-Cola Company in China

SHANGHAI, CHINA and NEW YORK, NY -- (Marketwired) -- 08/14/15 -- The (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year. Results released today at the confirm that marketers would significantly improve their overall campaign performance without increasing budget, by simply raising mobile spend. According to the study, the optimal spend for mobile (based on to ...


Netmining Partners With Moat to Deliver Industry Leading Reporting and Analysis Package to Brands and Agencies

NEW YORK, NY -- (Marketwired) -- 05/26/15 -- , leading provider of programmatic data-driven targeting solutions, announces its partnership with SaaS analytics and intelligence firm to provide its clients with enhanced insights for more effective digital marketing. The new reporting capabilities include detailed analysis and at-a-glance reports on ad marketing activity, performance and audience quality, as well as more than 30 additional metrics."We have found that more of our clients are ...


Moat Launches Mobile In-App Video Viewability in Partnership With RhythmOne

SAN FRANCISCO, CA -- (Marketwired) -- 05/20/15 -- RhythmOne ("1R"), a media technology company that connects audiences with brands through premium content across devices, today announces a partnership with Moat, enabling advertisers to use Moat Mobile Analytics as a built-in feature of RhythmOne''s new Mobile Video SDK solution. The RhythmOne Video SDK provides premium video monetization with support for interactive in-stream and interstitial ad units that appeal to brand ad ...


HP Launches Compute Platforms and Solutions for Data-Intensive Workloads

PALO ALTO, CA -- (Marketwired) -- 05/05/15 -- HP (NYSE: HPQ) today announced new and enhanced purpose-built platforms and solutions designed to help customers leverage all data assets in order to drive business outcomes, such as faster decision making, improved operational efficiency and direct content monetization.Gartner, Inc. forecasts that 4.9 billion connected "things" will be in use in 2015, up 30 percent from 2014 and will reach 25 billion by 2020.(1) This will cause an expone ...


Discovery Sound Technology Releases Version 2.1 of Proven Cloud-Based Diagnostic and Analytics Platform for HVAC Service Providers

NASHVILLE, TN -- (Marketwired) -- 04/20/15 -- (DST), reimagining HVAC service with the industry''s first cloud-based service delivery platform, today announced the general availability of Version 2.1 of its proven, field-tested Discovery Platform ((dp))™. The new platform combines advanced new audio diagnostics, structured processes, proven analytics software and a data-driven approach in a bid to forever alter the way HVAC service providers service their customers and manage their b ...


Harris County Sheriff''s Office Selects Northpointe for Jail Classification and Risk/Needs Assessment

TRAVERSE CITY, MICHIGAN -- (Marketwired) -- 02/12/15 -- Northpointe, Inc., an industry leader of risk/needs assessment solutions and services for local and state justice agencies, has announced today that the in Houston, Texas has selected Northpointe''s COMPAS Classification and Risk/Needs modules for intelligent offender classification and data driven decision support for inmate programming and reentry.The COMPAS Classification module uses the nationally recognized Decision Tree Ob ...


Pursway Closes $7.2 M in Funding From Battery Ventures and Globespan Capital Partners

WALTHAM, MA -- (Marketwired) -- 10/03/13 -- , an innovator in big data marketing analytics, today announced it has closed a $7.2 million round of funding from existing investors, and . The new investment will be used to expand the product and sales teams to support the increased demand in technology. Pursway's software dramatically improves customer acquisition, cross-sell and retention by imprinting a social graph onto existing customer and prospect data, identifying actual relationship ...


Azlan Named Finalist in 2013 Comms Dealer Sales Awards for Data-Driven Marketing Campaign Powered by MaintenanceNet

LONDON -- (Marketwired) -- 05/20/13 -- , the enterprise division of Tech Data Corp., and the leading provider of service annuity solutions, today announced that Azlan earned finalist recognition in the "Distributor Channel Marketing Campaign of the Year" category in the . The honor was presented on the basis of Azlan's successful execution of an automated service contract renewal campaign performed using solution.As a leading value-added distributor of networking, communication ...


Dachis Group Kicks Off Social Business Summit Series in Austin

AUSTIN, TX -- (Marketwire) -- 03/07/13 -- , the world's leader in data-driven social marketing solutions, announced today the kickoff of the fourth annual global series, taking place in Austin, Texas at the W Hotel.Social Business Summit 2013, a global invitation-only series hosted and curated by Dachis Group and sponsored exclusively by , brings together the world's foremost brand marketers, social strategists, and social marketers to discuss the future of social marketing in real-t ...


Couch & Associates Heads to Data Driven Business Week 2012

TORONTO, ONTARIO -- (Marketwire) -- 02/29/12 -- , part of Data Driven Business week, is kicking off this March, and has announced a sponsorship deal with the premier event for sales and marketing professionals as an official silver sponsor.DemandCon will be a conference dedicated to exploring, educating and sharing all things related to demand generation, sales enablement and efficiency, while bringing together thought leaders and practitioners to provide a mix of how-tos, trend information, i ...


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