Pressemitteilungen zu dem Thema ad tech


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PresseMitteilungen zu dem Schlagwort ad tech


ActivateABM''s CRM Integration Aligns Marketing and Sales by Providing Richer Account and Contact Insights to Enhance Sales Process

NEW YORK, NY -- (Marketwired) -- 11/08/17 -- Madison Logic, the global leader in account based marketing (ABM), announced today new CRM integration capabilities for the company''s account based marketing platform, ActivateABM. ActivateABM unifies digital advertising and lead generation with comprehensive attribution metrics to show real return on investment. Now, the account-level intelligence that powers the most successful account based marketing programs can give sales teams the in ...


08.11.2017

Flashtalking Partners with TripleLift on Dynamic Creative Solutions for Native Advertising

NEW YORK, NY -- (Marketwired) -- 10/19/17 -- Flashtalking, the leading global independent platform for ad delivery, dynamic creative and data analytics, and TripleLift, the largest native advertising platform, announce their partnership to deliver dynamic creative optimization (DCO) solutions for native advertising, with several brand campaigns now in progress.The partnership centers on a seamless integration between the two platforms, enabling advertisers and agencies to deliver fresh and rele ...


19.10.2017

ad:tech New York 2017 Honors Diverse List of Four Top Executives for Collective Industry Impact

NEW YORK, NY -- (Marketwired) -- 10/12/17 -- , the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announced the recipients of the 2017 ad:tech Industry Achievement Award: Randall Rothenberg, President and CEO, Interactive Advertising Bureau (IAB); Terence Kawaja, Founder and CEO, LUMA; Pam Horan, Co-Founder, Horan MediaTech Advisors; and Heidi Browning, Chief Marketing Officer and Executive Vice President, National Hockey League ...


12.10.2017

ad:tech New York Announces Inaugural "Women in Tech Breakfast"

NEW YORK, NY -- (Marketwired) -- 09/26/17 -- the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces a new tradition -- as registration opens for its first ever, invite-only on November 1 -- opening day for ad:tech New York 2017.The breakfast program will feature an all-star panel of women in technology across marketing, sales, customer experience, and product, delivering "straight talk" and conversation on care ...


26.09.2017

Flashtalking Releases New Industry Study Examining the State of Consumer Attention

NEW YORK, NY -- (Marketwired) -- 09/21/17 -- Flashtalking, the leading global independent platform for ad delivery, dynamic creative and data analytics, today announced the release of, "The New Creative Paradigm Part 1: Understanding New Consumer Behavioral Patterns," a white paper examining and synthesizing published research on how people process information and advertising in an age of heightened distraction and the prevalence of habitual multi-tasking. The piece delivers key insig ...


21.09.2017

ad:tech New York Finalizes Newly Formatted Program to Feature 64 Speakers, 32 Sessions, 8 Streams and 8 Keynotes

NEW YORK, NY -- (Marketwired) -- 09/14/17 -- the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces the finalization of its fall show in its entirety, with a revitalized structure focused on timely thematic streams, holding a more diverse array and deeper quality of content and all-star brand and thought leader casting than ever before. Under the marquee, "ad:tech: Innovation in the Post-Advertising Era," the ad ...


14.09.2017

ad:tech New York Brings Popular Global Startup Competition, "The Next Big Thing," to the NYC Industry Community for the First Time

NEW YORK, NY -- (Marketwired) -- 09/07/17 -- , the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces that the , for the inaugural New York City rendition of,(TNBT) has opened. Debuting with the New York ad:tech community for the first time, following a long-standing global run in other ad:tech markets, the competition will shine the spotlight on some of the most valuable new and up-and-coming companies in the advertising, ...


07.09.2017

ad:tech New York Reveals Latest Keynotes to Ignite November Line-up

NEW YORK, NY -- (Marketwired) -- 08/30/17 -- , the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces that two more major keynotes have been set for the show on November 1-2 at Metropolitan Pavilion. Industry innovator and pacesetter Bob Rupczynski of McDonald''s as well as CEO of Tribeca Enterprises and former Droga5 CEO Andrew Essex will take the stage. The duo further ignites an already provocative program, as ...


30.08.2017

For the 5th Time, Madison Logic Appears on the 36th Annual Inc. 5000 list, Ranking No. 1984 with Three-Year Sales Growth of 190%

NEW YORK, NY -- (Marketwired) -- 08/17/17 -- Inc. magazine today ranked Madison Logic NO. 1984 on its 36th annual Inc. 5000, the most prestigious ranking of the nation''s fastest-growing private companies. Appearing on the list for five consecutive years, Madison Logic is now part of a very select group of companies called Honor Roll -- fewer than a tenth of Inc. 5000 honorees ever achieve this milestone of 5 years in a row.The list represents a unique look at the most successful comp ...


17.08.2017

ad:tech New York Partners with Showbox to Bring the Community New Cloud-based Video Creation Platform

NEW YORK, NY -- (Marketwired) -- 08/17/17 -- , the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces its new partnership with Showbox, a cloud-based video creation platform, to bring the ad:tech community a turnkey option for swift, professional video content creation and distribution. Members and all show attendees are invited to try the platform starting today, on the , for a high-quality video production rendered in un ...


17.08.2017

Madison Logic Elevates Global Sales and Product Teams as International Growth Accelerates

NEW YORK, NY -- (Marketwired) -- 08/08/17 -- Madison Logic, the global leader in account based marketing, today announced the appointment of co-heads of global sales, with Glenn Brien assuming the SVP of International Sales role and Mike Burns coming aboard as SVP of Sales for North America. The company also has promoted Sonjoy Ganguly to Chief Product Officer. These moves pave the way for the opening of a new office in Dublin, Ireland, to support continued international growth.Based out of Mad ...


08.08.2017

Flashtalking Taps Google Veteran Peter Falcone as EMEA Analytics Director

LONDON, UNITED KINGDOM -- (Marketwired) -- 07/24/17 -- Flashtalking, the leading global independent platform for ad delivery, dynamic creative and data analytics, today announced the hiring of internationally well-regarded Peter Falcone as Analytics Director for Europe, Middle East and Africa. Peter will join Flashtalking''s London office on Monday 24th July, leading analytics accounts, market development and client education across EMEA. He will play an active role in the ongoing dev ...


24.07.2017

Thomas Harrison, Former Chairman of DAS, Joins Madison Logic''s Board of Directors

NEW YORK, NY -- (Marketwired) -- 07/18/17 -- Madison Logic, the global leader in account based marketing, announced today that Thomas Harrison, former Chairman Emeritus of Diversified Agency Services (DAS), the world''s largest group of marketing services companies and a division of the Omnicom Group, has joined the company''s Board of Directors.While leading DAS, Harrison acquired and managed a long and influential list of relationship marketing and branding companies. His ...


18.07.2017

Babs Rangaiah, Executive Partner, Global Marketing IBM iX, Takes Stage at ad:tech New York 2017

NEW YORK, NY -- (Marketwired) -- 07/11/17 -- , the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces that Babs Rangaiah, Executive Partner, Global Marketing IBM iX, will take the stage in November, re-energizing the conversation on innovation driving this year''s program. Highly regarded for his accomplishments leading brands in the global marketplace, Rangaiah is also known for his riveting public address. He&# ...


11.07.2017

Flashtalking and Sharethrough Partner to Launch Industry-First Dynamic Creative Optimization Solution for Native Advertising

SAN FRANCISCO, CA -- (Marketwired) -- 06/28/17 -- Flashtalking, the leading global independent platform for ad delivery, dynamic creative and data analytics, and Sharethrough, the industry''s leading native supply side platform, announced a new partnership today to power the industry''s first dynamic creative optimization (DCO) solution for native advertising.Dynamic creative optimization (DCO) enables an advertiser to personalize the creative for a user based on a range of ...


28.06.2017

Ad Land''s Jeff Rosenblum to Deliver Passionate Call to Action to Brands Seeking Change at ad:tech New York

NEW YORK, NY -- (Marketwired) -- 06/15/17 -- , the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces that will take the stage at the November show, delivering a passionate call to action to brands seeking to disrupt business as usual and embrace technology innovation to create brand love. In the spirit of the show''s theme, "ad:tech: Innovation in the Post-Advertising Era," the widely admired agency l ...


15.06.2017

Advertising Hall of Famer David Bell Joins Madison Logic Board as First Independent Director

NEW YORK, NY -- (Marketwired) -- 06/06/17 -- Madison Logic, the global leader in account based marketing, today announced the appointment of David Bell as the first independent director of the firm''s board. Bell brings extraordinary expertise in media, marketing, and technology, working with the world''s largest advertisers and agencies.Well regarded for his outstanding work in the B2B market, and for advising some of the industry''s largest companies, Bell brings ...


06.06.2017

Top Brand Marketing and Ad Tech Innovators Embolden 2017 Roster for ad:tech New York

NEW YORK, NY -- (Marketwired) -- 06/01/17 -- , the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces the first wave of top speakers joining the agenda at its November 1-2 event. Aligning with the theme, "ad:tech: Innovation in the Post-Advertising Era," the growing roster of brand leaders, innovators and practitioners spans a number of industries and will address the next era of innovation, as the show"When ...


01.06.2017

NewVoiceMedia co-founders recognised as innovative entrepreneurs at the forefront of ‘MAd Tech’

LONDON, April 26, 2017 – NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, has been recognised in Fresh Business Thinking’s Shift 100 ‘MAd Tech’ Edition, a list of the most dynamic and agile media, advertising and technology entrepreneurs. NewVoiceMedia’s co-founders Ashley Unitt and Richard Pickering were named for being at the forefront of the industry’s revolutionary change; shifting gea ...


26.04.2017

ad:tech Returns to the Heart of NYC''s Digital Community and Unveils 2017 Theme

NEW YORK, NY -- (Marketwired) -- 04/18/17 -- , the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces the 2017 theme and structure for its signature New York City event as well as a sweeping venue change, returning the event to New York''s digital media and marketing doorstep. Under the marquee, "ad:tech: Innovation in the Post-Advertising Era," the show opens its doors at The Metropolitan Pavilion on N ...


18.04.2017

eZanga Unveils Next Generation Technology to Combat Fraudulent Traffic

MIDDLETOWN, DE -- (Marketwired) -- 04/05/17 -- Trusted full-service digital marketing firm eZanga () announced today Anura, a new division of the company, founded on a licensable solution that increases the percentage of ads viewed by real people, and, in return, increases accuracy and conversion rates."To really understand advertising fraud''s impact, advertisers must investigate analytics behind their traffic in order to not lose conversions," said Rich Kahn, CEO and found ...


05.04.2017

Flashtalking Announces Next Generation Dynamic Video Offering

NEW YORK, NY -- (Marketwired) -- 03/23/17 -- Flashtalking, the leading global independent platform for ad delivery, dynamic creative and data analytics, announces its enhanced dynamic video offering, augmenting the cross-screen creative tool kit for advertisers. The next generation solution delivers on rising desire in the marketplace for turnkey data driven cross-screen video advertising capabilities -- as well as the industry''s most advanced solution to date.The enhanced Flashtalki ...


23.03.2017

SITS In Collaboration With ECODE-Networks (UK) Celebrates ‘SDN Festival’ In India

Pune, India - Ecode Networks, a UK based Network Orchestration company, along with Sinhgad Institutes of Technology and Science (SITS), today announced the organisation of the very first of its own kind of SDN Festival in India. “SDN FEST” as led by the industry experts and the leading academics, is designed to generate IT-networking awareness amongst the students, providing an ideal platform for the students to explore new ideas and innovation opportunities in the field of SDN. The FEST will co ...


23.03.2017

B2B Marketers Using Account Based Marketing Now Gain Deeper Insights and Greater Precision from Enhancements to Madison Logic''s Activate ABM(TM) Platform

NEW YORK, NY -- (Marketwired) -- 02/22/17 -- Madison Logic, the global leader in account based marketing, announces major enhancements to its comprehensive Activate ABM™ platform. These updates give Madison Logic''s customers precise validation of their engagement with the accounts they want to influence, along with providing essential insights that help marketing and sales take action on each account.Madison Logic''s Activate ABM™ platform offers customers a powerful analyt ...


22.02.2017

Madison Logic Expands Global Presence and Executive Leadership

NEW YORK, NY -- (Marketwired) -- 02/15/17 -- Madison Logic, the global leader in Account Based Marketing, today announced key changes to the company''s executive leadership team as well as an expansion of the company''s international presence with a new office in Singapore. Madison Logic is poised to serve clients at a global level and to acquire new business at home and abroad, furthering the strategic growth plans, which were invigorated by Clarion Capital Partners'&# ...


15.02.2017

COMEXPOSIUM Group Elevates Jan Barthelemy to Global Brand Director for Top Conferences

NEW YORK, NY -- (Marketwired) -- 01/26/17 -- The COMEXPOSIUM Group, one of the world''s leading event organizers, today announced that Jan Barthelemy will be rising to the role of Global Brand Director to lead ad:tech, the original industry authority for advertising, marketing and media technology, and iMedia. Barthelemy will lead the revitalized brands'' evolution and unification as they continue to grow their respective footprints and increasingly collaborate around the gl ...


26.01.2017

Flashtalking Announces MRC Accreditation

NEW YORK, NY -- (Marketwired) -- 01/12/17 -- Flashtalking, the leading global independent platform for ad delivery, unification and insights, announced it has been granted Media Rating Council (MRC) accreditation for its Desktop Display and Rich Media Served Ad Impressions and Desktop Display Viewability metrics. The accreditation further supports Flashtalking''s leadership position in media quality measurement and optimization for advertisers."As a trusted partner to major brand ...


12.01.2017

Flashtalking Partners With Tapad to Deliver on the Promise of Cross-Device Attribution

NEW YORK, NY -- (Marketwired) -- 12/12/16 -- Flashtalking, the leading global independent platform for ad delivery, unification and insights, announced early success from its partnership with , the leading provider of unified cross-device marketing technology solutions. The partnership incorporates Tapad''s Device Graph™ into Flashtalking''s fractional attribution modeling platform, Encore by Flashtalking. Through this seamless integration, Flashtalking is delivering unprece ...


12.12.2016

Thomson Partners with Flashtalking to Debut First 360 Video as the Travel Brand Launches St. Lucia Campaign

LONDON, UNITED KINGDOM -- (Marketwired) -- 11/04/16 -- Thomson, the UK''s largest tour operator, and Flashtalking, the leading global independent ad server have partnered to create their first 360 video creative campaign in ad units, showcasing St. Lucia''s jungle zip-line.The launch, which integrates immersive 360 video into mobile and display advertising formats, highlights Thomson''s emerging leadership in Virtual Reality 360 content.Thomson recently announced s ...


04.11.2016

Flashtalking Research Uncovers Disconnect Between Marketers'' Desire for Ad Personalization at Scale and Data Confinement Within Walled Gardens

NEW YORK, NY -- (Marketwired) -- 09/20/16 -- Flashtalking, the leading global independent ad server and full-service provider of programmatic creative solutions, today announced the release of research conducted in cooperation with Industry Index and Deloitte Consulting, surveying over 180 brand and agency buyers, shining a light on the disconnect between what clients want from their advertising platforms and what they can expect to get from the predominant "walled garden" platforms.& ...


20.09.2016

Flashtalking Partners With Integral Ad Science to Improve Accuracy of Attribution Models

LONDON, UNITED KINGDOM -- (Marketwired) -- 07/26/16 -- Flashtalking, the leading global independent ad server and full-service provider of dynamic creative solutions, today announced a partnership with Integral Ad Science, the leader in quantifying digital media quality. The partnership allows Encore by Flashtalking to incorporate IAS data in its algorithmic attribution platform. By leveraging IAS''s unparalleled verification data, Encore''s attribution models will achieve e ...


26.07.2016

White Ops Promotes Caitlin Borgman to Executive Vice President, Global Sales

NEW YORK, NY -- (Marketwired) -- 07/11/16 -- , the leader in sophisticated invalid traffic detection and prevention, today announced the promotion of to Executive Vice President of Global Sales. Elevated from her position as White Ops'' Senior Vice President of Regional Sales, Borgman has more than 15 years of deep sales experience across traditional and digital media, and a track record for aggressive sales growth and proven team development. In her new role, Borgman will further de ...


11.07.2016

SourceKnowledge Introduces Native Ad Unit to Serve Video Ads on Non-Video Inventory, Benefitting Publishers and Advertisers

MONTREAL, QC -- (Marketwired) -- 07/05/16 -- Performance advertising technology company today announced the launch of proprietary native video JavaScript ad units for desktop and mobile. This unit allows video ads to be served on non-video inventory such as blog posts and slideshow articles. The ad units dramatically increase access to premium inventory and provide more impactful ad placements for advertisers. It also gives publishers the power to increase monetization of non-video inventory b ...


05.07.2016

UK Founded Global Ad Tech Company Flashtalking Makes The Sunday Times HSBC International Track 200

LONDON, UNITED KINGDOM -- (Marketwired) -- 06/13/16 -- Flashtalking, a global online advertising technology company founded in the UK by Internet marketing pioneers Paul Cunningham and Dan Freeman today announced its inclusion on league table, which ranks Britain''s mid-market private companies with the fastest-growing international sales."This is a fantastic achievement for the team," said Paul Cunningham, Chairman and Founder of Flashtalking, "from humble beginnings ...


13.06.2016

UK Founded Global Ad Tech Business Flashtalking Makes The Sunday Times HSBC International Track 200

LONDON, UNITED KINGDOM -- (Marketwired) -- 06/13/16 -- Flashtalking, a global online advertising technology company founded in the UK by Internet marketing pioneers Paul Cunningham and Dan Freeman today announced its inclusion on league table, which ranks Britain''s mid-market private companies with the fastest-growing international sales."This is a fantastic achievement for the team," said Paul Cunningham, Chairman and Founder of Flashtalking, "from humble beginnings ...


13.06.2016

Flashtalking Recognizes Carine Bosher of PHD as Winner of Its International Dynamic Video Contest

NEW YORK, NY -- (Marketwired) -- 06/07/16 -- Flashtalking, the leading global independent ad server and programmatic creative pioneer today formally announced Carine Bosher of PHD International as the winner of its "Dynamic Video Contest," which rallied creative professionals globally, inviting them to submit their most imaginative concepts for advertising video that leverages data to create relevant, timely and personalized messages. Flashtalking unveiled Bosher as the winner Interne ...


07.06.2016

White Ops Promotes Industry Veteran Adam Morgenlender to Vice President of Product Management

NEW YORK, NY -- (Marketwired) -- 05/25/16 -- , a pioneer in sophisticated invalid traffic detection and prevention, today announced the promotion of , a tech industry veteran, to Vice President of Product Management. His expanded role will give him stewardship of the entire White Ops'' for the advertising technology industry."Since bringing Adam on board last year, he quickly established himself as invaluable not only for his technical and management capabilities, but for his st ...


25.05.2016

Flashtalking Presents The Art & Science Sessions Tomorrow During Internet Week NYC 2016

NEW YORK, NY -- (Marketwired) -- 05/17/16 -- Flashtalking, the leading global independent ad server and programmatic creative pioneer, along with industry partner Deloitte Digital, today announced the opening of its custom curated "Art & Science Sessions," to be held during Internet Week 2016 in New York City. includes keynotes by Scott Galloway of L2 and Alan Schulman of Deloitte Digital, and a full slate of informative sessions exploring the role art and science play in the new ...


17.05.2016

Religious Festival To Benefit From Global Road Technology Polymer

An Australian company that specialises in dust control and soil stabilisation has been selected to construct temporary roads ahead of the Ujjain Simhastha Mela festival. The festival, held every 12 years in Madhya Pradesh, is expected to attract more than 50 million pilgrims to the region this/next year. Global Road Technology’s (GRT) Indian arm has been commissioned by the Mela Commissioner, Avinash Lavania to ensure internal roads are able to cope with the influx of visitors. GRT will apply ...


10.05.2016

Flashtalking Expands Leadership and Management Team to Support Continued Global Growth

NEW YORK, NY -- (Marketwired) -- 04/28/16 -- Flashtalking, the leading global independent ad server, announced the appointments of John Ragals as Senior Vice President, U.S. Client Operations and Dan Rosler, as Vice President, Platform Operations. Ragals takes the top client operations post as the company continues to drive unbridled growth in the U.S. and abroad, with ongoing renewals and expansion of its client base across major brands and with the world''s largest agencies. In addi ...


28.04.2016

Global Road Technology To Improve Road Safety In The Middle East

Every 30 seconds a person is killed in a road crash. That’s more than 3,300 deaths a day, and more than 1.2 million deaths each year, worldwide. Road crashes are a global problem and in the Middle East it is worse than many other regions, with a recent report finding road crashes are the fourth leading cause of death in the region. These crashes are due to a number of factors, including excessive speeding and poor road design. Global Road Technology managing director Troy Adams said most of t ...


28.04.2016

Flashtalking Expands Midwestern Footprint, Adds Regional Vice President for the Great Lakes

NEW YORK, NY -- (Marketwired) -- 04/25/16 -- Flashtalking, the leading global independent ad server, announced the appointment of Jason Swider to drive the company''s Midwestern expansion, as Regional Vice President for the Great Lakes. Swider takes the regional lead as the company continues to expand its client and partner base in the Detroit market, bringing its capabilities to an increasingly progressive agency and automotive marketer community."Given his experience from the i ...


25.04.2016

Global Road Technology Takes Aim At Dust-Filled Working Conditions

An Australian infrastructure company that specialises in the creation of ‘spray on’ roads, is calling on employers to be more proactive about dust management on work sites. Dust emissions can have extensive health, safety and environmental consequences, posing significant risks to onsite workers and businesses. Global Road Technology managing director Troy Adams said despite these consequences, it is concerning how little attention is paid to dust management. “Airborne dust particles can pass ...


23.04.2016

Flashtalking Launches Dynamic Video Contest to Showcase Programmatic Creative Tech Innovation

NEW YORK, NY -- (Marketwired) -- 04/04/16 -- Flashtalking, the leading global independent ad server and full-service provider of dynamic creative solutions, today announced the debut of its first annual "Dynamic Video Contest," open to creative teams industry wide, who are formally invited to submit their most imaginative concepts for advertising video that leverages data to create relevant, timely and personalized messages. The winner will be announced during Internet Week at hosted ...


04.04.2016

Global Road Technology Partners With Navman Wireless To Improve Driver Safety

International road construction and maintenance company Global Road Technology (GRT) has partnered with industry-leading satellite technology firm Navman Wireless , installing in-vehicle monitoring systems to improve driver safety, lift compliance and reduce vehicle costs. The new systems monitor everything from engine speed and seatbelt use to drivers’ hours and heavy braking, while providing two-way communications between the vehicle and despatchers, and even plotting the safest route for the ...


31.03.2016

Manage Supercharges Its Demand-Side Platform for Mobile Advertising With Aerospike NoSQL Database

MOUNTAIN VIEW, CA -- (Marketwired) -- 03/24/16 -- , the high-performance NoSQL database company recognized for "speed at scale" leadership and as the NoSQL leader in the digital media and ad tech industries, announced today that Manage.com Group Inc. (Manage) has selected Aerospike to power its innovative demand-side platform for mobile advertising. Manage chose Aerospike to support its goals for technology evolution and business growth.Industry analysts expect mobile ad spend to exce ...


24.03.2016

Global Road Technologies – Airborne Dust Raises Health And Safety Fears

Brisbane, Queensland, Australia - An Australian research scientist has warned South-Pacific employers, including in PNG, are ignoring the risk of airborne dust from roads and worksites, which could lead to severe health impacts on workers and costly legal action. While governments and businesses around the world had been co-operating to reduce the likelihood of injury from asbestos and coal dust, fugitive dust from roads and worksites could cause health issues among workers and neighbouring com ...


09.03.2016

TUI Mobile Investment Grows Along With Its Confidence Attributing Conversions in Cookieless Channels

NEW YORK, NY -- (Marketwired) -- 03/08/16 -- Flashtalking, the leading global independent ad server, today announced results from a mobile attribution beta test for TUI Group that shows significant increase in attributed conversions as a result of better visibility into impressions that lay outside the reach of cookie tracking thus closing the gap between different mobile spaces.Flashtalking acquired the foundation for digital device recognition in the Fall 2015 purchase of Device9, a Hamburg, ...


08.03.2016

Global Road Technologies - The Road Ahead For GRT

Global Road Technologies (GRT) is on-track for a successful 2016; with some exciting contracts already in the pipeline. This follows a busy six months completing works on some of the world’s most dilapidated roads and paths, using GRT’s patented polymer technology to make them safer for both the public, and on-site workers. Global Road Technology Managing Director Troy Adams said customers were recognising the benefits of the company’s solutions, including patented materials for dust suppressi ...


01.03.2016

Trueffect Expands Sales Leadership to Support Continued Growth and Extend Presence in Key Locations

WESTMINSTER, CO -- (Marketwired) -- 02/18/16 -- , the leading people-based digital marketing platform, today announced expansion of its sales management team to address the strong demand for the company''s solutions in key markets across the US. The company has appointed four new regional sales executives and has added satellite offices in Chicago and Los Angeles and increased their presence in New York."The expanded footprint and amount of industry expertise and proven success t ...


18.02.2016

Native Ads Stealing Budget Share, According to New Survey

LOS ANGELES, CA -- (Marketwired) -- 02/04/16 -- Armed with fresh budgets and new campaigns, agencies and advertisers are making native ads a more significant piece of their branding plans. Last May, Business Insider projected that native ad spend would reach $21 billion in 2018, up from just $4.7 billion in 2013.Giant Media commissioned a survey of agencies in Los Angeles and New York to find out where those new ad dollars are coming from and where they will be spent in 2016. Predictably, socia ...


04.02.2016

Metamarkets Expands Its Leadership Team With Key Hires in Marketing and Product

SAN FRANCISCO, CA -- (Marketwired) -- 01/21/16 -- , the leader in real-time analytics for programmatic marketing, today announced that Devan Fearman has joined the company as Vice President of Marketing and Jacob Mattingley has been promoted to Vice President of Product. Devan, who most recently served as Vice President of Marketing for SHIFT, will be responsible for building the company''s leadership position in real-time analytics. Jacob, who joined Metamarkets last year as Director ...


21.01.2016

Flashtalking Acquires Encore, Pioneer in Cross-Channel Attribution

LONDON, UNITED KINGDOM -- (Marketwired) -- 01/13/16 -- Flashtalking, the leading global independent ad server, earlier announced its acquisition of Encore, long-time pioneer in cross-channel, fractional attribution technology. A complete integration of the Encore Ensemble Attribution™ engine empowers advertisers to move beyond last-touch measurement models to optimise every consumer engagement in the conversion path across paid, earned and owned media.The Encore acquisition solidifies Flashtalk ...


13.01.2016

Flashtalking Acquires Cross-Channel Attribution Pioneer Encore

NEW YORK, NY -- (Marketwired) -- 01/12/16 -- Flashtalking, the leading global independent ad server, today announced its acquisition of Encore, long-time pioneer in cross-channel, fractional attribution technology. A complete integration of the Encore Ensemble Attribution™ engine empowers advertisers to move beyond last-touch measurement models to optimize every consumer engagement in the conversion path across paid, earned and owned media.The Encore acquisition solidifies Flashtalking'� ...


12.01.2016

Programmatic TV Advertising Leader AudienceXpress Launches First-of-Its-Kind End-to-End Automated Platform for TV Buying

LAS VEGAS, NV -- (Marketwired) -- 01/06/16 -- AudienceXpress, the leading programmatic TV advertising platform, today announces a significant step forward for the quickly growing programmatic TV marketplace, delivering a full, end-to-end automated solution for its platform. This is the first time a programmatic TV solution will be fully automated to enable the direct automated buying and selling of TV inventory, similar to that of other media, including video and display. The news was first ann ...


06.01.2016

Collective and the 4A''s Foundation Announce the 2015 Winner of The Collective Bill Caspare Memorial Fund Scholarship

NEW YORK, NY -- (Marketwired) -- 12/22/15 -- , the ad tech leader and programmatic pioneer, is proud to announce the inaugural winner of The Collective Bill Caspare Memorial Fund Scholarship, which was established by Collective LLC and The 4A''s Foundation to support diversity in the New Media, Data Science and Product Development disciplines within advertising and media. Presented in a private ceremony at Collective''s offices Monday, Dec. 21, the $10,000 will be used to fu ...


22.12.2015

Ooyala Q3 2015 Video Index Reveals Europe Outpaces Global Online Viewing on Mobile Devices

SANTA CLARA, CA -- (Marketwired) -- 12/10/15 -- , a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, released its , showing mobile video consumption in Europe hit 53 percent of all online video plays in the region, surpassing the global trend of 45 percent in Q3 2015. The trend indicates particular regions are further along in the adoption of mobile phones and tablets as a primary screen for video consumption as mobile continues to grow across ...


09.12.2015

Flashtalking Adds Chief Technology Officer

NEW YORK, NY -- (Marketwired) -- 11/10/15 -- Flashtalking, the leading global independent ad server, announced the appointment of Patrick DeAngelis as Chief Technology Officer. DeAngelis takes the engineering helm as the company continues to drive innovation around HTML5 programmatic creative, cross channel ad serving, and campaign measurement, unrestricted by the cookie and media buying biases. He leads a global development team that aims to deliver the next chapter of creative tech innovation ...


10.11.2015

Metamarkets Opens Larger New York City Office

SAN FRANCISCO, CA -- (Marketwired) -- 11/10/15 -- , the leader in analytics for programmatic marketing, today announced that it has relocated its New York City office to a larger space just off of Park Avenue South, located at 32 E 31st Street on the 10th Floor.The move stems from Metamarkets'' need to accommodate the growth in demand for its data analytics services. The company opened its New York City office in October 2013 to better serve the many programmatic marketplaces and medi ...


10.11.2015

Scott Braley Joins Ooyala as General Manager, Programmatic Advertising

NEW YORK, NY and SANTA CLARA, CA -- (Marketwired) -- 11/03/15 -- , a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, hired Scott Braley as its new general manager of programmatic advertising. Braley was formerly the senior vice president of demand at OpenX, and prior to that, the head of U.S. sales and global agencies for Facebook''s Atlas division, the social network''s ad serving and measurement platform. Braley will focu ...


02.11.2015

Sticky Announces Milestone Win in Digital Marketing Association''s (DMA) HOT ZONE Competition for the Best Adtech, Martech Startups

NEW YORK, NY -- (Marketwired) -- 10/19/15 -- , the global online eye-tracking analytics SaaS platform that helps content publishers, advertisers and agencies make more money from real people paying attention, today announce a significant win in the DMA''s , a fiercely competitive "Shark-Tank"-style contest for the most disruptive adtech and martech companies. Out of a highly competitive pool of applicants, only five were invited to participate and pitch on stage at DMA' ...


19.10.2015

Flashtalking Adds Chief Marketing Officer

NEW YORK, NY -- (Marketwired) -- 10/15/15 -- Flashtalking, the leading global independent ad server and ad tech company, announced the appointment of John Haake as Chief Marketing Officer. Haake is responsible for advancing Flashtalking''s position in the market, specifically focusing on the media agnostic ad server''s ability to be the single point of truth for digital cross-channel advertising, and evangelizing further adoption of the company''s industry leading ...


15.10.2015

Metamarkets Clients Analyzing 100 Billion Programmatic Events Daily, on Track to Surpass 12 Trillion in Q3

SAN FRANCISCO, CA -- (Marketwired) -- 10/06/15 -- , the leader in real-time analytics for programmatic advertising, today announced its clients are using its platform to analyze 100 billion new auction-related events per day. The company expects its clients to analyze more than 12 trillion new events in Q3, which is more than 3x the same period last year, and more than 100x the daily trade volume of the New York Stock Exchange."Though Wall Street is considered by some to be the epicenter o ...


06.10.2015

Collective and the 4A''s Foundation Launch The Collective Bill Caspare Memorial Fund

NEW YORK, NY -- (Marketwired) -- 10/06/15 -- , the ad tech leader and programmatic pioneer, today announced The Collective Bill Caspare Memorial Fund, which has been established by Collective LLC and . It will support diversity in the New Media, Data Science and Product Development disciplines within advertising and media. The Fund provides a variety of resources (including scholarships) that allow students and young professionals of diverse ethnic and cultural backgrounds to explore careers in ...


06.10.2015

Trueffect Announces TruAdvertiser: Next Generation Simplified Marketing Technology Platform

WESTMINSTER, CO -- (Marketwired) -- 09/28/15 -- , the leading people-based digital marketing platform, today announced the next generation of its flagship product, TruAdvertiser.TruAdvertiser provides brands the ability to accurately identify customers and prospects via digital channels and deliver the most relevant content throughout each stage of the customer journey. With ad serving at its core, this new SaaS platform offers Trueffect''s convenient campaign management workflow comb ...


28.09.2015

RhythmOne Executes Technology Partnership With DataXu

SAN FRANCISCO, CA -- (Marketwired) -- 09/24/15 -- RhythmOne ("1R" or "the Company"), a technology-enabled media company that connects audiences with brands through premium content across devices, today announces a partnership with DataXu to integrate the Company''s programmatic platform, RhythmMax, into DataXu''s Demand Side Platform (DSP).DataXu''s platform features a suite of user-friendly media planning and buying applications built on a real ...


24.09.2015

Flashtalking Bolsters Mobile Attribution With Device9 Acquisition

NEW YORK, NY and HAMBURG, GERMANY -- (Marketwired) -- 09/22/15 -- Flashtalking, the leading global independent ad server, today announced it will acquire Device9, a mobile device recognition technology provider that gives advertisers visibility into areas that third party cookies cannot. The deal allows Flashtalking to deliver on the promise of meaningful post-cookie alternatives for data driven marketers by closing the tracking gap within mobile and desktop.Device9, a Hamburg, Germany tech com ...


22.09.2015

Former Chango and 24/7 Real Media Executives Join Trueffect Leadership Team

WESTMINSTER, CO -- (Marketwired) -- 09/22/15 -- , the leading people-based digital marketing platform, today announced key executive appointments to further strengthen its world-class leadership team. has joined the company as Executive Vice President of Sales and as Executive Vice President of Business Development."Both Jeff and Robert are proven industry veterans who bring deep expertise in expanding market opportunities, building results-driven teams and cultivating key strategic part ...


22.09.2015

Metamarkets Co-Founder Mike Driscoll to Take the Stage at DataWeek 2015

SAN FRANCISCO, CA -- (Marketwired) -- 09/21/15 -- , the leader in real-time analytics for programmatic advertising, today announced that CEO and Co-founder Mike Driscoll will be speaking at DataWeek 2015 Wednesday, Sept. 30, discussing how programmatic buying methods are reshaping the broader field of marketing.In this session, "How Brands Can Unshackle Data Scientists to Develop Real Insights," taking place on the DataWeek Main stage from 3-3:20 p.m. Sept. 30, Driscoll will explore t ...


21.09.2015

Ooyala Q2 2015 Video Index Reveals Mobile Ad Spend Accelerating at Pace With Mobile Viewing

SANTA CLARA, CA -- (Marketwired) -- 09/16/15 -- , a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, released its , revealing 49 percent of all ad impressions for publishers were on mobile devices during the quarter, an 11 percent increase from Q1 2015. Further, the report shows 44 percent of all online viewing is now on mobile devices. Together, the trends suggest advertisers are shifting ad dollars to match the influx of mobile viewing and to ...


15.09.2015

Ooyala and joiz Team Up to Enable Media Companies to Better Monetize Audiences

SANTA CLARA, CA and ZURICH, SWITZERLAND -- (Marketwired) -- 09/15/15 -- , a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, announces a strategic partnership with joiz, the creators of a groundbreaking community marketing and social TV platform, to provide third parties powerful video, interactive and analytics technologies.Additionally, Ooyala is now powering video and advertising solutions for two social TV channels, and , operated by joiz ...


14.09.2015

RhythmOne''s "1R Insights" Unveils Results of Q3 Fantasy Sports Study

SAN FRANCISCO, CA -- (Marketwired) -- 09/11/15 -- RhythmOne ("1R"), a media technology company that connects audiences with brands through premium content across devices, announced the results of its Q3 Fantasy Sports Study, conducted by its internal research arm -- 1R Insights. The online study of 633 U.S. based respondents, conducted between August 7 and September 3, 2015, revealed an audience that is notably engaged, cross-generational and active during all sporting seasons of the ...


11.09.2015

Broadcasters, Publishers Drive Programmatic Direct Revenue Growth With Ooyala Pulse SSP

SANTA CLARA, CA -- (Marketwired) -- 09/10/15 -- , a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, revealed data demonstrating significant programmatic revenue growth across an array of broadcasters and publishers using its programmatic trading platform, Ooyala Pulse SSP.From the beginning of March 2015 through June 2015, a set of more than 40 plus broadcasters and publishers across Europe saw their effective cost per thousand impressions (eC ...


09.09.2015

Astro Machine Corp. to Launch Full Color Duplex Solution for the Memjet-Powered M1 Printer at Graph Expo 2015

SAN DIEGO, CA -- (Marketwired) -- 09/09/15 -- today announced plans to launch the M1 Duplexer Conversion Kit at Graph Expo 2015. The enhanced M1DX Color Duplex Printer will be demonstrated on the show floor, leveraging Memjet''s industry leading printhead technology. is the global leader in digital color printing technologies bringing high speed and affordability to the label printing industry.The duplex convertor can be utilized with any new or existing installed M1 Printer to incr ...


09.09.2015

Ooyala Signs Ad Serving Agreement With Atresmedia, Strengthens Leadership Among Premium Spanish Broadcasters

MADRID, SPAIN and SANTA CLARA, CA -- (Marketwired) -- 07/22/15 -- , a leading innovator in video publishing, analytics and monetization, today announced its trusted advertising technology is powering video monetization for one of Spain''s largest broadcasters, Atresmedia. With Atresmedia, Ooyala now provides ad-serving and programmatic TV services to more than 80 percent of Spain''s premium broadcaster and publisher market.The customer win is indicative of the customer-first ...


21.07.2015

Collective Celebrates a Decade of Digital Advertising Evolution

NEW YORK, NY -- (Marketwired) -- 07/20/15 -- , the ad tech leader and programmatic pioneer, today celebrates a decade of innovation and achievements in the online advertising ecosystem, including: development of the industry''s first marketing cloud, patented TV Accelerator technology, , . Collective''s history of industry expertise and recognition, as well as recent successes and company growth, underscore the strength of the company''s position as an established ...


20.07.2015

Integral Ad Science Continues International Expansion to Meet Global Demand for Media Quality Measurement Solutions

NEW YORK, NY -- (Marketwired) -- 07/14/15 -- Integral Ad Science, a leader in quantifying digital media quality, today announced office openings in Paris and Tokyo as part of its ongoing initiatives to meet the worldwide challenge of evaluating media quality. Integral''s unmatched delivery of innovative tools gives media buyers and sellers the ability to know the quality and impact of any ad, ensuring safe, viewable, and non-fraudulent media environments for online advertisers."T ...


14.07.2015

Legacy Reporting Practices Hinder Programmatic Buying, According to Metamarkets Study

SAN FRANCISCO, CA -- (Marketwired) -- 06/17/15 -- , the leader in real-time analytics for programmatic advertising, today announced the release of "The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying," a white paper that explores the impact of how exchanges provide data to buyers. Based on interviews with practitioners at more than 30 major buyers, the study uncovered a lack of adequate reporting practices across programmatic marketplaces, hindering spend. Th ...


17.06.2015

In Response to Google Chrome''s Introduction of "Intelligent Pausing" -- Flashtalking Launches HTML5 Training Series for Creative Developers

LONDON, UNITED KINGDOM and NEW YORK, NY -- (Marketwired) -- 06/16/15 -- Flashtalking, the leading global independent ad server and ad tech company, today announced the launch of free educational webinar training for creative developers on how to effectively design ads in HTML5 using the company''s API and Ad Builder tool. The company established the series in reaction to Google''s announcing their latest Chrome enhancement, the implementation of "intelligent pausing&quo ...


16.06.2015

First Integration of Ooyala Video and Ad Tech Platforms Brings Premium Ad Feature Set to Ooyala Player, Unlocks Lost Revenue for Ooyala Customers

SANTA CLARA, CA -- (Marketwired) -- 06/16/15 -- , a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, today released the company''s first integration of its video and ad tech platforms, bringing advanced advertising capabilities to the Ooyala video player. Specifically designed to take advantage of key features in Ooyala''s ad serving platform, a new plugin available immediately to all Ooyala customers includes a host of new ...


16.06.2015

Metamarkets CEO Mike Driscoll to Introduce "Native Programmatic?" Discussion at Advertising Technology: IAB Marketplace, Spotlight: Programmatic

NEW YORK, NY -- (Marketwired) -- 05/07/15 -- Metamarkets, the leader in real-time analytics for programmatic advertising, today announced that CEO Mike Driscoll will take the stage at the Advertising Technology: IAB Marketplace, Spotlight: Programmatic to introduce the discussion, "Native Programmatic?" featuring Craig Atkinson, Chief Digital and Operating Officer at PHD USA, and Oleg Korenfeld, Senior Vice President, Ad Tech & Platforms at MediaVest.The 2015 Advertising Technolog ...


07.05.2015

Visible World to Showcase Addressable TV Ads Using RDK STBs at INTX

NEW YORK, NY -- (Marketwired) -- 04/30/15 -- Visible World, Inc., the leader in TV ad tech for effective yield management, announces that it will demonstrate the world''s first Household Addressable TV Advertising application on a Reference Design Kit (RDK) based set-top box, during a demonstration at the INTX 2015 conference, May 5-7, in Chicago. The demonstration will showcase Visible World''s unique ability to enable seamless switching between video streams to produce a s ...


30.04.2015

Questus Adds Senior Advertising Executive Larry Miller as Director of Business Development

NEW YORK, NY -- (Marketwired) -- 04/28/15 -- Award-winning digital agency Questus announces the appointment of Larry Miller as Director of Business Development, to be based in New York City. The appointment comes during a time of expansion and creative innovation at the agency, which recently was awarded several noteworthy new client accounts.Miller joins the firm on the heels of 20 years of integrated sales and marketing experience at National Geographic, Traffic.com, Men''s Journal, ...


28.04.2015

MoPub Founder Jim Payne Joins Metamarkets'' Board of Directors; Supports Company''s Vision for Programmatic Analytics

SAN FRANCISCO, CA -- (Marketwired) -- 03/31/15 -- , the leader in analytics for programmatic marketing, today announced that Jim Payne has been appointed to the company''s Board of Directors. Payne is the Founder and former CEO of MoPub, a mobile ad exchange that was acquired by Twitter in 2013. Having Payne on board reinforces Metamarkets'' reputation as a leader in the space."Jim Payne is one of the most respected and forward-thinking executives in the realm of advert ...


31.03.2015

Trueffect Adds Dynamic Creative Optimization to Its First-Party Display Advertising Platform

WESTMINSTER, CO -- (Marketwired) -- 03/19/15 -- , the leading First-Party targeting and measurement platform for performance advertisers, today announced the addition of Dynamic Creative Optimization (DCO) and Dynamic Creative Retargeting to its performance advertising platform.Available immediately, this dynamic creative solution will offer advertisers the ability to deliver real-time, personalized display ads to re-engage recent visitors and customers, as well as dynamically target relevant m ...


19.03.2015

Global Marketers Agree That Customer Experience Optimization Is Key, but Struggle With Data-Driven Insights

SAN JOSE, CA and LONDON, UNITED KINGDOM -- (Marketwired) -- 03/17/15 -- , the leading global omni-channel data and tag management provider and company behind the , today published new research alongside Econsultancy, finding that customer experience optimization is becoming an increasingly critical discipline as organizations enter a new era of marketing. Ninety-six percent of companies deem customer experience optimization as "important," with more than two in five companies (41 perc ...


17.03.2015

Booyah Advertising to Launch First-Party Technology Platform With New Trueffect Partnership

WESTMINSTER, CO -- (Marketwired) -- 03/09/15 -- , the leading First-Party targeting and measurement platform for leading large performance advertisers today announced a new strategic partnership with , a full service digital agency to provide its patented First-Party advertising platform to Booyah''s clients worldwide."Fueled by our continued commitment to exploring disruptive, best of breed advertising solutions for our clients that improve campaign performance, Trueffect'& ...


09.03.2015

Metamarkets Closes $15 Million in New Funding Led by Data Collective, Doubles Client Base and Revenues Year-Over-Year

SAN FRANCISCO, CA -- (Marketwired) -- 02/24/15 -- Real-time analytics pioneer Metamarkets today announced that it has raised an additional $15 million in funding, led by Data Collective. They are joined by media entrepreneur John Battelle and City National Bank as well as existing investors Khosla Ventures, IA Ventures, True Ventures and Village Ventures.Metamarkets'' award-winning platform combines several real-time technologies -- stream processing, a time-series database and intera ...


24.02.2015

Metamarkets'' Streaming Data Store Druid Now Available Under Apache License

SAN FRANCISCO, CA -- (Marketwired) -- 02/20/15 -- Real-time analytics pioneer Metamarkets today announced it has made available its streaming data store Druid under the Apache 2 license. More than a are using the software in production, and this new, more permissive license will give them even greater freedom to build on Druid and contribute their innovations back to the community."We and many of our clients know how capable Druid is at processing huge quantities of data with minimal late ...


20.02.2015

Factual and Metamarkets Partner to Combine Geo-Behavioral Data With Real-Time Auction Analytics

SAN FRANCISCO, CA -- (Marketwired) -- 02/06/15 -- , the leader in analytics for programmatic marketing, today announced its first data partnership with , the leading platform for location-based audience data. The companies are integrating Factual''s rich, global datasets into the Metamarkets platform in order to give mobile buyers and exchanges instant visibility into available inventory and campaign performance, integrated with Factual''s audiences and geographies."For ...


06.02.2015

Forensiq Awards NYI Contract to Support Tens of Billions of Online Impressions Each Day

NEW YORK, NY -- (Marketwired) -- 01/27/15 -- , a New York company specializing in customized technology infrastructure solutions, announces its latest business win, with , an advertising technology company that provides solutions that help eliminate online ad fraud and protect brand identity. Forensiq''s IT platform supports tens of billions of online impressions each day and as such requires highly reliable managed infrastructure to operate, scale and grow. Forensiq leverages NYI ...


27.01.2015

Metamarkets Launches Facet: A Revolutionary UI for Unlocking Insights Within Programmatic''s High-Dimensional Data

SAN FRANCISCO, CA -- (Marketwired) -- 01/21/15 -- Metamarkets, the leader in analytics infrastructure for programmatic marketing, today launched Facet, a breakthrough interface that brings the insights of data scientists to the fingertips of any business user. With the ability to access billions of data points in real time from the cloud, Facet makes it easy to explore the relationships between data sets and uncover narratives in high-dimensional data.Traditional reporting solutions provide qui ...


21.01.2015

Sociomantic Labs Launches Dallas Office and Welcomes New Director of Client Services

NEW YORK, NY -- (Marketwired) -- 01/21/15 -- Sociomantic Labs, the leader in programmatic display advertising solutions for the world''s top advertisers, today announced the launch of an office in Dallas, Texas, and the appointment of Alyson Barger as director, client services. Barger most recently served as account supervisor at iProspect, where she managed over $50 million in display and search marketing budgets. Barger will lead the US account and client services division and joins ...


21.01.2015

Bidtellect Continues Explosive Growth, Reports More Than 200% Increase in Engagement Using Its Native Advertising Exchange

DELRAY BEACH, FL -- (Marketwired) -- 12/18/14 -- , a leading Native Advertising technologies and solutions provider, today announced year-end metrics revealing an astonishing amount of growth for the company since bringing its Native exchange to market in June. Bidtellect credits some of this expansion to its position at the intersection of Native and programmatic. With Business Insider Intelligence(1) predicting U.S. programmatic to account for 50 percent of all digital advertising sales by 20 ...


18.12.2014

DataXu Debuts Fraud-Free Guarantee

BOSTON, MA -- (Marketwired) -- 11/06/14 -- DataXu, a leading provider of , today announced the DataXu 97% Fraud-Free Guarantee.If a client experiences a fraud rate of more than 3%, an automatic billing credit will be applied. The 97% Fraud-Free Guarantee applies to all DataXu clients globally, in all 50+ markets DataXu operates in. , DataXu''s partner in this effort, will provide the fraud detection and analysis to support the fraud-free guarantee."Fraud is a pervasive issue for ...


06.11.2014

Vdopia Partners With Metamarkets to Bring Real-Time Analytics to Chocolate -- Its Mobile Video Ad Marketplace

SAN FRANCISCO, CA -- (Marketwired) -- 10/27/14 -- the leader in real-time analytics for programmatic advertising, today announced Vdopia Inc., the world''s largest mobile video advertising company featuring a global programmatic buying and selling platform - Chocolate, has partnered with Metamarkets to bring real-time analytics and reporting to its platform. This partnership enables Vdopia''s clients and partners to buy and sell more effectively by monitoring their marketpl ...


27.10.2014

Native Advertising Technology Pioneer, Bidtellect, Implements Multiple High-Profile Sales Team Updates to Further Accelerate Explosive Growth

DELRAY BEACH, FL -- (Marketwired) -- 10/23/14 -- , a growing Native Advertising technology and solutions company, today announced several key personnel enhancements which include an executive level promotion, as well as the appointment of several new positions, including: Account Manager, East Coast Sales Director and West Coast Sales Director. The changes are in support of Bidtellect''s burgeoning expansion, as the company grows its portfolio of services."This is an exciting tim ...


23.10.2014

The Trade Desk, Inc. Named One of OUTSIDE''s Best Places to Work 2014

LOS ANGELES, CA -- (Marketwired) -- 10/02/14 -- The Trade Desk, a global demand-side platform in advertising''s $5B real-time bidding industry, has been selected as one of OUTSIDE''s Best Places to Work 2014. Each year, OUTSIDE recognizes the top 100 companies in the United States that help their employees strike the ideal balance between work and play. These companies encourage employees to lead an active lifestyle, are eco-conscious, and prioritize giving back to the commu ...


02.10.2014

The Trade Desk, Inc. Named Among Crain''s ''Best Places to Work in New York City''

LOS ANGELES, CA -- (Marketwired) -- 10/01/14 -- The Trade Desk, Inc., a global demand-side platform in real-time bidding, was recently named as one of the . Crain''s New York Business, the Human Resource Association of New York, the Society of Human Resource Management and Best Companies Group created this seventh annual program."New York is the heart of the ad tech industry, and we have the best team in ad tech," says Jeff Green, founder and CEO of The Trade Desk. "It ...


01.10.2014

Qualia, Formerly LocalResponse, Sees 326 Percent Revenue Increase

NEW YORK, NY -- (Marketwired) -- 09/22/14 -- -- a pioneer and leader in discovering and delivering on consumers'' ever-evolving, real-time expressions of intent -- today announced a 326 percent increase in revenue since 2011. After having served the world''s top brands and agencies as LocalResponse, the company is evolving its brand to communicate its promise of delivering qualified consumers along with the industry''s highest quality service to marketers."We ...


22.09.2014



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