Consumers demand sustainable fashion – but won’t pay more for it, new research finds
Survey identifies top five ways consumers want fashion to become more sustainable
(firmenpresse) - New research suggests over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29% of these consumers say they will pay more for sustainably-made versions of the same items.
And despite many clothing manufacturers and retailers already taking steps to become more sustainable, the message is not getting through to the public. 45% of the 2,000 consumers who were polled agree that it is difficult to know which fashion brands are really committed to sustainability.
The survey was commissioned by Nosto, the ecommerce personalisation and retail AI platform used by thousands of retailers globally. It reveals that many people who want greater sustainability in fashion are acting on their principles by modifying their own behaviour. Jim Lofgren, Nosto
Nosto
No. 1 was
Interestingly, the call for more sustainability in fashion is present in broadly similar numbers across the generations. The research suggests 56% of 18-24 year olds (Generation Z) want the fashion industry to be more sustainable, 51% of 25-34 year olds (Millennials) and roughly half in the other age groups, including 55% of 35-44 year olds, 47% of 45-54 year olds and 50% of those over 64.
Those in favour of greater sustainability also pointed to the follow actions retailers can take to encourage shoppers to buy clothes that are more sustainable when shopping online:
The voices behind the sustainability issue are only going to get louder according to Lofgren:
Download a full report of the findings of the Nosto Sustainability in Fashion Retail survey here: http://pages.nosto.com/sustainability-in-fashion-survey.html. The survey is part of a wider review by Nosto of the key trends transforming the future of fashion shopping; from visual search to virtual clothing samples, social influencers to sustainable fashion. Find out more by visiting the Future of Fashion Shopping microsite at https://www.nosto.com/future-of-fashion-shopping.
Nosto
Themen in dieser Pressemitteilung:
nosto
sustainability-in-fashion-retail
future-of-fashion-shopping
consumers
uk
us
research
fashion
sustainable
Unternehmensinformation / Kurzprofil:
Uday Radia
CloudNine PR
uradia(at)cloudninepr.com
+44 (0) 7940 584161
" alt="True Leaf Expands European Distribution Through Agreements with OSCAR Pet Foods and PocurullDatum: 05.06.2019 - 08:02 Uhr
Sprache: Deutsch
News-ID 1549644
Anzahl Zeichen: 4347
contact information:
Contact person: Fran Cator
Town:
Lincoln
Phone: +44 (0)1522 883640
Kategorie:
Business News
Typ of Press Release: please
type of sending: send
Date of sending:
Anmerkungen:
Diese Pressemitteilung wurde bisher 656 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Consumers demand sustainable fashion – but won’t pay more for it, new research finds
"
steht unter der journalistisch-redaktionellen Verantwortung von
RealWire (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
