Qubit''s 2018 Travel Survey Confirms Important Role that Mobile, Personalization and Reviews Play in Searching for and Booking Vacations Online
Survey Data Also Reveals the Behavior Gap Between Travelers Under and Over 35 Years Old
(firmenpresse) - [LONDON & NEW YORK - February 13, 2018] - The state of the travel and tourism market is in transition based on a number of factors, including the maturation of personalization and mobile technology according to new survey data released today by Qubit, the leaders in marketing personalization technology.
Qubit''s 2018 Travel Survey revealed that younger and older travelers have different approaches to booking travel and taking vacations in general:
bile to book.
Survey results, based on data from more than 1,000 respondents in the U.S. and the U.K., also found certain segments of the population respond more positively to personalization efforts that travel and tourism companies are now employing in an effort to provide a customized and more relevant online booking experience. The three segments that respond best to personalization are: consumers under 35, families and last-minute bookers.
According to our data, U.S. travelers are significantly more loyal to the sites they''ve booked travel with previously - 27.19 of U.S. travelers said they wouldn''t switch from the site they booked before versus 9.49 percent of U.K. consumers.
The survey also found that most travelers welcome recommendations based on previous searches or purchases, finding these recommendations somewhat or very helpful. Again, travelers in the younger age bracket appreciate personalized recommendations more than members of the older age bracket:
Customer reviews are now extremely important to all consumers researching travel, regardless of the age bracket that they fall into:
Survey data also found U.S. travelers to be more open to sharing their travel experiences by leaving a review with booking websites than U.K. travelers. While 75 percent of U.S. consumers under 35 will leave a review only 54 percent of U.K. consumers under 35 will do the same.
"Our survey results show that today" said Graham Cooke, CEO, Qubit. "This confirms our belief that personalization should be standard practice across the board. We also identified a clear trend towards mobile, with younger demographics starting to favor mobile as their booking channel of choice. Travel companies should expect 2018 to be the year when customers expect the experience of researching and reserving travel on our wireless devices to be just as easy and trouble-free as on the desktop."
The Qubit 2018 Travel Survey was conducted as part of Qubit
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About Qubit
Qubit is the leader in delivering highly persuasive personalization at scale. Award-winning brands in ecommerce, travel and gaming work with Qubit to transform the way they understand and influence their customers. Companies like Net-A-Porter, Farfetch, Topshop, Shiseido, Ladbrokes Coral and Emirates are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S. For more information, please visit: www.qubit.com
Qubit Contact
George Barker
Communications
george(at)qubit.com
+44 20 3551 3990
Datum: 13.02.2018 - 08:35 Uhr
Sprache: Deutsch
News-ID 1532543
Anzahl Zeichen: 4038
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