Hobbs and Qubit partner as millions of pounds driven by personalization

British designer chooses Qubit for another year to drive customer experience initiatives and differentiate

ID: 1532122
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(businesspress24) - [LONDON] --- [1st February 2018] Hobbs London, the global womenensive record of their online visitors, enabling them to match visitor behavior and purchase history with the most relevant and timely personalizations.

tomer experience initiatives that have allowed us to tailor our offering and recommendations to different customer segments. Personalization is not a ''nice to have'' for Hobbs, it

The Hobbs online store launched in 2008, with the company now delivering to 55 countries worldwide. Having recently been acquired by The Foschini Group (TFG)[1], the company are on a trajectory to become one of the leading luxury retail brands online. With a focus on understanding site visitors

Another compelling reason to continue the partnership was to eliminate unnecessary complexity in IT and consolidate their personalization initiatives into one platform and data architecture. Streamlining the technology estate has been key to unlocking greater flexibility when building relevant experiences for customers online which, for a fashion business, is imperative. For 2018, Hobbs and Qubit will continue to deliver relevant customer experiences that can scale across multiple domains and customer segments, driving loyalty with existing customers as well as attracting new customers.

[1] The Foschini Group buys fashion brand Hobbs as 3i exits, Alys Keys, City A.M. - 7 November 2017 - http://www.cityam.com/275280/foschini-group-buys-fashion-brand-hobbs-3i-exits

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qubit, hobbs, personalization, visitor,

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About Qubit
Qubit is the leader in delivering highly persuasive personalization at scale. Award-winning brands in ecommerce, travel and gaming work with Qubit to transform the way they understand and influence their customers. Companies like Ubisoft, CafePress, Topshop, Shiseido, Ladbrokes and Emirates are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S. For more information, please visit: www.qubit.com

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George Barker, Communications

published by: RealWire
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Date: 02/01/2018 - 06:53
Language: English
News-ID 1532122
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