Group IMD and Honeycomb combine to shape the future of video advertising

The new company’s innovative automated technology and global reach will accelerate the path to programmatic TV

ID: 1530816
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(businesspress24) - London, 21st December 2017: Global video advertising distribution business Group IMD and video management platform Honeycomb have today announced their merger. The new business will provide customers across more than 100 countries with revolutionary technology that will accelerate access to addressable and programmatic video advertising across TV, online and Video on Demand (VoD).

Together, Group IMD and Honeycomb will enable the TV industry to embrace the new types of video advertising it needs to compete with online publishers like Google and Facebook. The infrastructure of digital publishers offers advertisers advanced audience targeting, accurate data and improved overall performance. Advertisers now want the same advantages in the living room, on TV, so broadcasters like Sky, ITV, RTL Group and DishTV are embracing new types of programmatic video advertising to improve how


Simon Cox, CEO of Group IMD added:

Founded in 1996, Group IMD has built a global business used by thousands of media owners, agencies and production companies in over 100 countries. Group IMD launched the world''s first fully automated broadcast quality video advertising workflow platform, enabling automated quality control, real-time collaboration and fast distribution, 24/7. Group IMD is a trusted partner for global clients including Unilever, L

Honeycomb launched in 2016 with the single purpose of bringing forward the programmatic future of video advertising. Honeycomb

The transaction is a share swap deal which will see continued support from its investors, including Inflexion which invested in Group IMD last year and Beringea which participated in Honeycomb



More information:
http://https://www.realwire.com/releases/Group-IMD-and-Honeycomb-combine-to-shape-the-future-of-video-advertising



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group-imd, honeycomb, video, advertising, merger,



Company information / Profile:

About Group IMD
Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies, production companies, broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®. For more information, please visit www.groupimd.com.

About Honeycomb
Founded by James Carpenter and Richard Carter in August 2014, Honeycomb’s video fulfilment platform was built to power a programmatic, data-driven future. Honeycomb works with broadcasters like Sky, ITV and Channel 4 to understand the challenges they face and create smart solutions, helping them streamline processes, manage and track ads, ensure compliance and enable full integration with content distribution networks. For more information, please visit www.honeycomb.tv and www.honeycomb.tv/broadcast.

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Press contacts:
For more information, please contact Ellie Cocker at FieldHouse Associates: IMDHoneycomb(at)fieldhouseassociates.com
+44 (0)7901 947 111



published by: RealWire
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Date: 12/21/2017 - 10:04
Language: English
News-ID 1530816
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