Simple and minimalist with great complexity
In the world of packaging it is sometimes complicated to achieve something that looks simple, minimalist and elegant. The paperboard cartons for Jimmy Choo’s L’EAU that was launched in summer 2017 is a clear example of this. Its colour is pale pink apart from the brand, the name of the contents, and the fact that it is an eau de toilette. Yet the packaging has passed through twelve finishing stages.
(firmenpresse) - The carton is made of Invercote from Iggesund Paperboard. Conversion is by the distinguished French printing company Draeger on behalf of Interparfums. The packaging is offset printed on both the inside and outside. The printing on the inside is in a pale pink shade, which creates the mood around the bottle. Externally the packaging has a blind-embossed snakeskin pattern plus two rows of text on the front. The outside is also laminated with soft touch film, matt varnished, and foil embossed with both silver film and holographic film.
ot, Supply Chain & Operations Director at Interparfums. For producers of advanced paperboard packaging involving many finishing stages, one paperboard property can be of critical importance to the end result: dimensional stability. This may not be the first thing people consider when choosing a material but experienced converters always include it in their calculations.
In Invercoteduces the risk of cracks in creases compared with single-ply paperboard and paper. However, there is no simple measurement of dimensional stability that customers can find among the lists of specifications from paperboard manufacturers.
As a product manager he believes, naturally enough, that people should pay more attention to their choice of material.
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Unternehmensinformation / Kurzprofil:
Iggesund
Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.
Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.
Further information:
Staffan Sjöberg
Public Relations Manager
staffan.sjoberg(at)iggesund.com
Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com
Datum: 05.12.2017 - 07:30 Uhr
Sprache: Deutsch
News-ID 1530005
Anzahl Zeichen: 3716
contact information:
Contact person: INS Industrial News Service
Town:
HELSINKI
Phone: +358 (0)9 6120 990
Kategorie:
Lifestyle & Leisure
Typ of Press Release: Produktankündigung
type of sending: Veröffentlichung
Date of sending: 05.12.2017
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