STUDY: 89 Percent Of B2B Decision Makers Attribute Expected Business Growth To eCommerce

ID: 1528676
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(Thomson Reuters ONE) -

New study by CloudCraze reveals the current value and future expectations of
online channels for B2B organizations

CHICAGO, Nov. 14, 2017 (GLOBE NEWSWIRE) -- A digital revolution has taken place
in the B2B industry, leading to explosive growth for those who have invested in
innovation through eCommerce. Through digital, organizations that have been
previously limited by geography or resources now have an opportunity to open new
channels of revenue, expand to new markets and increase order value. And the
results speak for themselves. Eighty-nine percent of B2B decision makers
attribute expected growth to the success of their digital commerce platform
according to a new study by CloudCraze, the B2B commerce platform built natively
on Salesforce.

Released today, "Why Digital Will Become the Primary Channel for B2B Engagement"
surveyed more than 400 B2B decision makers in the US and Europe to investigate
the value B2B businesses have realized from online channels and their future
expectations for digital commerce. The survey found that for the first time in
B2B history, nearly half (48 percent) of B2B businesses sell their full line of
products online. This proliferation indicates B2B customers are eager for more
convenient buying experiences through digital channels.

"As B2B buyers have come to expect commerce experiences that mirror their
personal lives, organizations are investing in commerce platforms that empower
customers to purchase anytime and anywhere," said Ray Grady, CCO and President
of CloudCraze. "But customers aren''t the only ones that are experiencing the
benefits of eCommerce. Digital transformation has opened the door to major
growth opportunities for organizations as well."

To meet this demand for always-on commerce, the survey found more that half of
B2B businesses (56 percent) give self-service access to all of their customers.

This has contributed to significant growth and businesses and customers alike
are reaping the benefits.

Sales Teams Have Evolved From Order Takers to Strategic Advisors
Despite industry concerns about the death of the B2B salesman, 60 percent of B2B
decision makers indicate that the growth of digital has caused their sales team
to grow along with it. But the salesperson has evolved, with nearly a third (31
percent) of survey respondents reporting their sales teams'' roles have changed
with the proliferation of digital.

Of those who say sales roles have changed, 42 percent indicate sales reps have
become more trusted advisors rather than order takers for customers. Another 39
percent have shifted their sales teams to marketing or other parts of the
company. Self-service capabilities free up time for sales reps to be more
valuable to customers through cross-selling, up-selling and providing more
tailored recommendations.

"It''s an exciting time to be in the B2B industry amidst such a dramatic shift,"
furthered Chris Dalton, CEO of CloudCraze. "Roles and processes are changing,
but the customer-first mindset should remain the same. Investing in the right
SaaS solutions will ensure businesses can operate with greater agility and
maintain a strong customer focus as the commerce experience moves online."

For more information on the value B2B businesses are getting out of their online
channels, download the full study here.

About CloudCraze
CloudCraze delivers robust B2B commerce native on Salesforce. It allows
businesses to generate online revenue fast and easily scale for growth. Its
Customer-First Commerce model puts the customer at the core, informing every
interaction with data across commerce, sales, marketing, service and more. With
the trusted Salesforce infrastructure and core capabilities, CloudCraze provides
infinite flexibility to extend functionality, add products and channels, and
conduct billions of dollars in transactions anywhere. CloudCraze powers
Customer-First Commerce for industry leaders such as AB InBev, Coca-Cola,
Ecolab, GE, Hallmark, Kaplan, Kellogg''s Land O''Lakes, L''Oreal, Symantec, Tyco.

CloudCraze is funded by Insight Venture Partners and Salesforce Ventures.
CloudCraze is recognized as a Visionary in the Gartner Magic Quadrant for
Digital Commerce 2017, and a Strong Performer in The Forrester Wave: B2B
Commerce Suites, Q1 2017 and The Forrester Wave: B2B Commerce Suites for Midsize
Organizations, Q3 2017. CloudCraze is a Salesforce Platinum ISV Partner.

Media Contacts
Sarah Traxler
Senior Director, Marketing

Rachel Gulden
Walker Sands

This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: CloudCraze via GlobeNewswire

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Date: 11/14/2017 - 09:38
Language: English
News-ID 1528676
Character count: 3735
Firma: CloudCraze
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