Bring Magic to Life - D’art Design Seoul develops brand gallery for all the senses
D’art Design Seoul, the Korean subsidiary of D’art Design Gruppe, has presented its so far largest project: the brand gallery „Magical Walk“ for the domestic appliance manufacturer SK Magic. It is located in the 5-star boutique hotel Vista Walkerhill Seoul and its showroom combines both the values of the brand and those of arts. Visitors experience the company’s philosophy and selected products – air and water purifiers – in a unique manner following the motto „Bring Magic to Life“.
(firmenpresse) - On almost 400 m² the designers amalgamate a variety of multimedia formats like images, videos and objects with light and sound installations creating a multi-sensorial experience. Minimalist equipment and the combination of both poetic as well as interactive elements allow the visitors to experience the brand SK Magic by moving on a media trail with the four topics forest, water, air and living. Lively images in combination with sounds and even aromas provide a feeling of nature and encourage to explore the gallery and by doing so the products in it.
In the Forest Zone visitors find themselves in the dense woods of Mount Indeung. This Korean mountain is the place, where the parent company SK Group started a tree-planting project 45 years ago. Designers visualize changing perspectives of Mount Indeung as well as product details on a ten-metres long two-sided LED wall. Simultaneously, mirrors, which are artfully arranged, display the corporate philosophy to the sounds of nature and “magically” suggest that there are additional paths in their reflection.
To be completely surrounded by glittering and glistening water – that is the feeling, which is conveyed by the water zone, where visitors can actively change colours by touching a stele. Those, who enter the neighbouring Air Zone experience a sensorial triad: Air purifiers are activated creating a breeze that produces tones in a suspended sound installation and spreads forest aroma. Finally, in the Living Zone, visitors encounter a selected product variety for a more natural life accompanied by lifestyle videos. Overall, the brand experience melds technology and naturality in a premium look-and-feel.
SK Magic Inc. was founded in 1985 in South Korea and developed into a trendsetter in the Korean industry for domestic appliances, i.a. as the first national manufacturer of gas ovens. Since 2016, the company has formed part of the Korean SK Group and exports its products into 60 countries around the globe, among them ten European countries like Germany, Great Britain and France.
Facts and figures
Project: SK Magic Brand Gallery „Magical Walk”
Customer: SK Magic Inc.
Design: D’art Design Seoul Ltd.
Location: Vista Walkerhill Seoul, Korea
Size: 380 m²
Image material
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D’art Design Seoul Ltd.
Themen in dieser Pressemitteilung:
d-art-design-gruppe
dart
sk-magic
home-appliance-manufacturer
magical-walk
showroom
brand-gallery
air-purifier
water-purifier
spatial-communication
brand-world
communication-architecture
Unternehmensinformation / Kurzprofil:
D’art Design Seoul is the Korean subsidiary of D’art Design Gruppe, and was founded in 2012 as a basis for a long-term exchange between the Asian market and European design specialists – an exchange that benefits both partners. D‘art Design Seoul Ltd. provides German design approaches to the Asian market. Based on the respect for both cultures’ strengths, the fundamental prerequisite for a successful Asian-European cooperation is to be established and synergetically used.
D’art Design Gruppe is one of the leading spatial communication agencies in Germany and has been an expert for multi-sensual brand experience for over 25 years. The holder of numerous international design awards, D’art Design Gruppe designs brand and experience spaces for customers such as 3M, adidas, Amtico, Britax, C.H. Beck, Deutsche Telekom, Electrolux, Gabor, Gräfe und Unzer, Grundig, Henkel, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth and Zaha Hadid.
D’art Design Gruppe GmbH
Thomas Kutz (Senior Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss | Germany
Fon: +49 (0)2131 - 40 30 7 - 32
pr(at)d-art-design.de | www.d-art-design.de
Datum: 18.10.2017 - 03:30 Uhr
Sprache: Deutsch
News-ID 1524749
Anzahl Zeichen: 3124
contact information:
Contact person: Thomas Kutz
Town:
Neuss, Germany
Phone: +49 (0)2131 40307-0
Kategorie:
Consumer Electronics
Typ of Press Release: Erfolgsprojekt
type of sending: Veröffentlichung
Date of sending: 18.10.2017
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