Martin Saunders joins Dealflo as VP, Product

ID: 1513642
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(businesspress24) - Dealflo, the first company to automate financial agreements from end to end, has appointed Martin Saunders as VP Product.

Specialising in product development for fast-growth internet-enabled technology companies, Saunders is responsible for Dealflo’s new product development, and productising its existing technology solutions and services.

Saunders joins Dealflo from Claranet, where he held senior positions as Product Director and Technical Director, responsible for technical infrastructure, IT, security and compliance. Prior to that he held Head of Product Management roles at AOL and Easynet, where he helped to grow turnover from £20 million to £250 million in 4 years.

“Martin takes complex technical services and technologies and transforms them into easy-to-understand solutions that businesses can work with,” says Abe Smith, Dealflo’s founder and CEO. “His experience leading product development and technical teams that are pioneers in their field is exactly what we want to support Dealflo’s growth plans.”

Saunders says: “Dealflo is an exciting company to join because it has the appeal of solving a very specific problem in a niche area, but in large and rapidly growing market. That’s a rare opportunity.”

He will be based in Dealflo’s London headquarters.

Dealflo is already working with some of the biggest names in financial services in a number of sectors, including banking, retail, automotive, asset finance and life and pensions. Its customers include BNP Paribas, BMW and Prudential. It recently closed a £10 million Series B investment round, led by Holtzbrinck Ventures, with follow on investment from Notion Capital and participation from Frog Capital, and is recognised as one of the top 50 fastest growing technology companies in the UK in the 2016 Deloitte UK Technology Fast 50.

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About Dealflo
Dealflo ( provides end-to-end financial agreement automation services. It processes more than $20bn of financial transactions annually for companies including BNP Paribas, BMW and Prudential in a single service. Dealflo reduces risk and cost, increases conversion and improves user experience by automating the entire process.

Dealflo users are protected by ensuring that all agreements fully comply with the mandated process whether being signed online, in a retail store or alongside an intermediary. It increases enforceability with the strongest evidence available, meaning less risk from a legal, compliance and financial perspective.

It has operations across North America and EMEA, and is headquartered in London.

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For more information, contact
Kate Hartley
Carrot Communications
07714065233 / kate.hartley(at)

published by: RealWire
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Date: 07/17/2017 - 05:05
Language: English
News-ID 1513642
Character count: 1905
Firma: RealWire
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Stadt: Lincoln
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