Varying preferences dictate wide range of payment methods for online shoppers in Europe, according to yStats.com research
(PresseBox) - A new report from Germany-based secondary market research company yStats.com, ?Europe Online Payment Methods: Second Half 2016,? tells of the varying preferences of online shoppers in this region with regard to payment options. By synthesizing the latest published market statistics and consumer surveys, the report provides an insight into the growth of online and mobile payments, recent market trends and consumer behavior.
Bank transfer, cash on delivery, credit card, debit card, direct debit, E-Wallet and invoice: online shoppers in Europe demand a variety of payment methods from E-Commerce sellers. According to the findings of the yStats.com report, the right mix of payment options might be essential to succeed in the world?s second largest region by B2C E-Commerce revenues. A survey cited in the report reveals that more than one-half of online buyers in Germany and close to one quarter in the UK have abandoned online shopping cart because their favorite payment method was not offered.
There is a wide range of consumer preferences to take into consideration. Credit or debit card is the first choice of about half of online shoppers in countries such as the UK, France, and Belgium. However, in Germany and Italy, a high double-digit share of E-Commerce buyers prefers E-Wallet providers such as PayPal over traditional online payments by credit or debit card. Different still, local banking method iDEAL accounts for the largest share of online purchases in the Netherlands, while in Eastern Europe payment on delivery is a much demanded option. Furthermore, yStats.com?s research shows that online shoppers? preferences also evolve over time. For example, in Spain debit card outpaced PayPal in the ranking of favorite online payment methods and in Russia more online shoppers now pay by bank card then by cash on delivery.
The mobile payment landscape in Europe is also diverse. On the regional level, only a small one-digit share of all consumer payments was done via mobile devices in 2016, according to data cited in the yStats.com report. Mobile wallet providers like Apple Pay are used by only a one-digit fraction of consumers in countries like Germany, Italy, and the UK. On the other hand, in Sweden local mobile payment solution Swish was known to nearly all Internet users and used by more than half of them, as of mid-2016. Overall, mobile payments were more likely to be used by Internet users in Scandinavian and selected Eastern European countries than in other parts of Europe.
For further information, see: https://www.ystats.com/wp-content/uploads/2017/02/20170101_Product-Brochure-Order-Form_Europe-Online-Payment-Methods_Second-Half-2016.pdf
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world''s leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.
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Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world''s leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.
Datum: 03.02.2017 - 03:54 Uhr
Sprache: Deutsch
News-ID 1484453
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