Automotive News to Host Webinar with Outsell: 2017 Auto Dealer''s Guide to Customer Retention
Dealers and other experts will share best practices for customer retention in a competitive market
(firmenpresse) - MINNEAPOLIS, MN -- (Marketwired) -- 11/30/16 -- , which drives more revenue for auto dealers by transforming how they engage customers and prospects throughout their lifecycle, announced today that it is hosting a webinar with on the topic, "," on Thursday, December 1, 2016 at 2:00 pm Eastern.
After many years of above average unit sales, automotive brands are approaching a potential steep sales decline in 2017. In this highly competitive market, the dealers poised to pull ahead are those that know how to keep the customers they have.
When it costs 7x more to acquire a new customer than to keep an existing one, customer retention is key. With the right mix of communication channels and individualized content, dealers can reduce customer attrition and stay top of mind when shoppers are ready to purchase again.
In this webinar, dealers will learn best practices directly from their peers on how to retain customers by:
Deploying a strong cadence of communications through online and offline channels
Capitalizing on their loyalty programs
Maximizing customer satisfaction through reputation management
Utilizing dynamic, behaviorally targeted customer retention campaigns
Panelists: Billy Frank, General Manager at Clear Lake Infiniti; Ed Borg, Digital Marketing Manager at Hennessy Automobile Companies; Michele Hall, E-Commerce Director, Lawrence Hall Auto Group, and Valerie Vallancourt, Vice President of Marketing at Outsell. Moderator: Jim Treece, News Editor at Automotive News.
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Thursday, December 1, 2016 from 2:00 pm - 3:00 pm Eastern
To register for the free event or if you have questions, please visit:
Email
drives more revenue for auto dealers by transforming how they engage customers and prospects throughout their lifecycle. Dealers using Outsell''s proprietary technology are tipped off when customers are most ready to engage, buy or service. Outsell makes dealers lives easier by keeping them in front of customers on a consistent, individualized basis and automating follow up. The Outsell multi-channel customer engagement platform manages millions of interactions every month for dealers representing all major automotive brands.
Gina Rezendes
Big Swing Communications
+1.617.640.9278
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Datum: 30.11.2016 - 11:09 Uhr
Sprache: Deutsch
News-ID 1473018
Anzahl Zeichen: 4950
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MINNEAPOLIS, MN
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Cars
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