Actiance Appoints Cynthia Crossland as Chief Marketing Officer
Senior marketing executive to drive global marketing efforts for company's next phase of growth
(firmenpresse) - REDWOOD CITY, CA -- (Marketwired) -- 10/25/16 -- Actiance, , today announced Cynthia Crossland has joined Actiance as chief marketing officer. Crossland will report directly to Actiance''s president and CEO, Kailash Ambwani, and will lead the company''s corporate, field, partner, and digital marketing activities and strategies.
#Marketing leader joins (at)Actiance as #CMO - bringing 15+ years of experience
In her new role, Crossland will drive the worldwide strategy for brand awareness, go-to-market programs, and demand-generation initiatives. These marketing programs will align with and support the company''s business strategy for growth built on extending its industry leadership in communications compliance, archiving, and analytics.
"Cynthia brings extraordinary marketing leadership and demand generation experience to Actiance," said Kailash Ambwani, CEO, Actiance. "She has successfully developed strategies for consumer and high-tech industries that significantly accelerated growth. Her industry knowledge will help us elevate the Actiance brand, increase our digital presence, and drive revenue growth across the Actiance platform."
Crossland brings more than 15 years of brand strategy, digital marketing, and software leadership experience in the enterprise and consumer markets to her new role as CMO. She previously served as vice president of marketing at Interactive Data where she led the development and implementation of strategic vision, demand generation, and life cycle account-nurturing campaigns for software-as-a-service (SaaS) lines of business. Crossland''s previous marketing roles span leading brands including PwC, Mattel, Fox, AOL and ICE, as well as management consulting at early-stage technology companies.
"Actiance''s extensive experience in compliance makes it one of the most trusted solutions in the industry," said Cynthia Crossland, CMO, Actiance. "I am excited to join its knowledgeable leadership team as we continue to grow the company''s presence and help customers harness the power of enterprise communications channels today and in the future."
Learn more about the .
Additional Information
Stay up to date with Actiance:
Become a fan of Actiance:
Follow Actiance on Twitter:
About Actiance
Actiance is the leader in communications compliance, archiving, and analytics. We provide compliance across the broadest set of communications and social channels with insights on what''s being captured. Actiance customers manage over 500 million daily conversations across 70 channels and growing. Customers include the top 10 U.S., top 5 Canadian and top 8 European, and top 3 Asian banks. The Actiance advantage is customers stay ahead of compliance and uncover patterns and relationships hidden within their data. Learn more at .
Actiance headquarters are in Redwood City, California. For more information, visit or call 1-888-349-3223.
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 25.10.2016 - 06:00 Uhr
Sprache: Deutsch
News-ID 1465714
Anzahl Zeichen: 3751
contact information:
Contact person:
Town:
REDWOOD CITY, CA
Phone:
Kategorie:
Internet
Typ of Press Release:
type of sending:
Date of sending:
Anmerkungen:
Diese Pressemitteilung wurde bisher 203 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Actiance Appoints Cynthia Crossland as Chief Marketing Officer
"
steht unter der journalistisch-redaktionellen Verantwortung von
Actiance (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
