Achieving Growth Through Development of Canadian Beef Markets
(firmenpresse) - CALGARY, ALBERTA -- (Marketwired) -- 07/20/16 -- Agriculture and Agri-Food Canada
Canadian Beef has built a reputation as being some of the tastiest and best quality beef in the world. The Government of Canada is proud to support Canadian ranchers and help them realize the great potential of the Canadian Beef sector.
To that end, Agriculture and Agri-Food Minister Lawrence MacAulay today announced an investment of up to $6.4 Million over three years to help Canadian Beef increase global consumer demand and loyalty for the Canadian Beef brand.
This strategic initiative will support Canadian Beef''s three-year market development and promotion plan targeting key regional hubs in Asia, Europe, North America and Latin America. The initiative will enhance consumer trust and appreciation for the value and desirability of Canadian Beef through activities that aim to understand and meet consumer needs.
This investment builds on the significant achievements made by this Government to develop international markets for Canadian beef. Beef export markets have been re-established or expanded in Mexico, Ukraine, South Korea and Taiwan, while the Country of Origin Labelling law was successfully repealed giving Canadian Beef full access to the United States.
By developing Canadian Beef markets abroad, the Government of Canada is meeting its plan to create quality agriculture jobs at home and grow Canada''s middle class.
Quick Facts
Quotes
"Canadian farmers and ranchers take pride in producing a premium-quality safe beef product. This investment will help strengthen the Canadian beef brand globally, leading to greater returns for our farmers and their families and continued growth in the middle class."
- Lawrence MacAulay, Minister of Agriculture and Agri-Food
"Canada Beef is very pleased to partner with the federal government to drive, enhance and sustain loyalty to Canadian beef with customers from around the world through the Growing Forward 2 initiative. The industry development funding Canadian cattle producers are able to leverage with their own investment is critical to positioning the industry for long term growth and success in these lucrative markets."
- Jack Hextall, Canada Beef Chair
Additional Links
(Agriculture and Agri-Food Canada)
Follow us on Twitter:
Like us on Facebook:
Contacts:
Guy Gallant
Director of Communications
The Office of the Honourable Lawrence MacAulay
613-773-1059
Media Relations
Agriculture and Agri-Food Canada
Ottawa, Ontario
613-773-7972
1-866-345-7972
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 20.07.2016 - 11:26 Uhr
Sprache: Deutsch
News-ID 1448016
Anzahl Zeichen: 3518
contact information:
Contact person:
Town:
CALGARY, ALBERTA
Phone:
Kategorie:
Government & Administration
Typ of Press Release:
type of sending:
Date of sending:
Anmerkungen:
Diese Pressemitteilung wurde bisher 251 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Achieving Growth Through Development of Canadian Beef Markets
"
steht unter der journalistisch-redaktionellen Verantwortung von
Agriculture and Agri-Food Canada (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
