Survey Finds One-Third of Respondents Have Begun Holiday Planning
Swagbucks Releases 2016 Holiday Survey Results
(firmenpresse) - EL SEGUNDO, CA -- (Marketwired) -- 07/12/16 -- , the web''s leading rewards program that''s already awarded its members more than $130 million in gift card rewards, today released the findings from its 2016 Holiday Planning Survey. Swagbucks, in partnership with sister site , found that one-third of respondents have already started to plan for the 2016 holiday season. Another 18% report they began saving for the holidays in June and another 21% plan to start saving at the beginning of Fall.
While gifts for parents (66%), significant others (60%) and children (55%) top most members'' shopping lists, other major holiday purchase concerns include food, decorations, travel, holiday wardrobe and parties.
"The holidays may be six months away, but savvy shoppers are already preparing. In fact, many of our members already have a savings plan that includes cash-back shopping apps and sites to help them compare prices and make their money go farther," said Sarah Aibel, VP of Marketing at Swagbucks.
Additional key findings from the survey include:
Christmas in July. It''s Real.
One-third (34%) of respondents have already begun their holiday planning
Meanwhile, 21% typically begin saving for the holidays at the start of Fall
19% said they don''t save at all
18% start saving in June
15% started saving in the beginning of the year (January)
Seasons Savings
When asked how they plan to save for the holidays this year, 40% said they will put themselves on a strict budget
24% will use cash-back sites
20% will use more coupons
10% have or will open a holiday savings account
33% expect to spend between $250 and $500 this holiday season
26% between $500 and $1,000
20% between $100 and $250
When asked how they spent last year, over half (56%) said they remained within their holiday budget
35% said they went over budget
9% said they spent less than budgeted
The High Costs of the Holidays
When budgeting for the holidays, the most obvious costs are presents
But 46% are also budgeting for food
26% for decorations
26% for travel
25% for special occasion clothing
Shopping Satisfaction
58% of respondents said they enjoy holiday shopping
19% said they dislike holiday shopping
22% were neutral
The 2016 Holiday Survey was conducted in May 2016 among Swagbucks members using an email invitation and online survey. The survey had a total of 26,412 responses from across the United States.
The full survey can be found .
Swagbucks is the web''s leading rewards program, rewarding its 19+ million members with free gift cards for their everyday activities and purchases online. Members use Swagbucks.com''s website and mobile apps to search, shop, watch videos, take surveys and more, earning points that are redeemable for gift cards to major retailers including Amazon and Walmart. To date, Swagbucks has awarded more than $130 million in gift cards to its members and counting. Swagbucks also empowers hundreds of retail partners like Amazon, Walmart, Target and many more, as well as premium content providers like AOL and Hulu, to reach its active, engaged members. Headquartered in El Segundo, CA, Swagbucks is a subsidiary of Prodege, LLC, and partner site to . For more information, please visit .
Marisa Benttencourt
925.817.0596
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Datum: 12.07.2016 - 07:00 Uhr
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