First-Ever Collaboration Between Golden Melody Awards and Twitter Showcased Cpop Royalty to the World
(firmenpresse) - SINGAPORE -- (Marketwired) -- 06/29/16 -- For the first-time ever, Twitter and the Golden Melody Awards worked together to bring the prestigious music awards ceremony to life for Chinese fans globally. Cpop lovers around the world followed ''s official Twitter and Periscope accounts to see all the action from the red carpet to the awards ceremony last Saturday in Taipei. To make it even more fun for Cpop fans worldwide, Twitter created its first-ever emoji for a Chinese music award show, so that any Tweet using #2016GMA automatically displayed the Golden Melody Awards logo after these hashtags.
Launched by the wildly popular Cpop artist Jam Hsiao () on June 23rd, the Golden Melody Awards emoji has been viewed over 13 million times on Twitter. The emoji will be live until the end of June to extend the fun conversations about the award show on Twitter:
Embeddable Tweet:
Lang Lang (), a world-famous Chinese pianist, also joined in the Twitter emoji fun on the night:
Embeddable Tweet:
Margot Ling (), Head of Media Partnerships for Twitter Greater China, said: "We were thrilled to promote the prestigious Golden Melody Awards via Tweets and Periscopes as it is a key part of our strategy to bring more Chinese-language content to Twitter. More now than ever, we are the live connection to Chinese culture by providing a global platform for Chinese creators and artists to connect with their overseas Chinese fans."
This was also the first time that Twitter''s booth appeared on the red carpet at a Chinese award show, capturing some exclusive celebrity videos for the world to see some of the fun at the Golden Melody Awards:
Embeddable Tweet:
JJ Lin, Singaporean singer and songwriter based in Taiwan
Embeddable Tweet:
Twins, Cpop duo based in Hong Kong
Embeddable Tweet:
Dee Hsu, famous Taiwanese host, actress and singer
Meanwhile, Cpop fans saw exclusive live Periscope videos of the amazing performances during the award show:
Embeddable Tweet:
Chi Hsiao Chun, an aboriginal Cpop singer-songwriter
Finally, thousands of video and photo Tweets during the award show captured the music award winners and their special moments, including Singaporean JJ Lin () winning the Best Male Singer award at the end of the night.
Embeddable Tweet:
Image
Embeddable Tweet:
Jam Hsiao, award-winning Cpop singer based in Taiwan
Embeddable Tweet:
A-Mei, Queen of Cpop
Embeddable Tweet:
Company Logo
Twitter is an iconic service and global platform for self-expression and live conversation. Twitter has always been the best place to see what''s happening now. Whether it''s breaking news, entertainment, sports, or everyday topics, only Twitter lets you connect with people anywhere in the world with live conversation. Anything that happens, you see it first on Twitter. By developing a fundamentally new way for people to consume, create, distribute and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. Twitter is available in more than 40 languages around the world. The service can be accessed at, on a variety of mobile devices and via SMS. For more information, visit or follow.
Media Relations Contact:
Dickson Seow
Twitter Asia Pacific
(at)dseowtwtr
David Chieng
Ogilvy Public Relations
+65 6213 7704
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 29.06.2016 - 02:10 Uhr
Sprache: Deutsch
News-ID 1444236
Anzahl Zeichen: 2549
contact information:
Contact person:
Town:
SINGAPORE
Phone:
Kategorie:
Arts & Culture
Typ of Press Release:
type of sending:
Date of sending:
Anmerkungen:
Diese Pressemitteilung wurde bisher 347 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"First-Ever Collaboration Between Golden Melody Awards and Twitter Showcased Cpop Royalty to the World
"
steht unter der journalistisch-redaktionellen Verantwortung von
Twitter, Inc. (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
