Hy-Vee Selects Symphony EYC Customer-Centric Retailing and Amplify(TM) Solutions
Behavioral Analytics and Insights to Help Supermarket Chain Better Understand Customers' Lifestyle Preferences
(firmenpresse) - BOSTON, MA -- (Marketwired) -- 06/02/16 -- Symphony EYC, , today announced that ., one of the largest privately owned U.S. supermarket chains, has signed a multi-year engagement for its . Hy-Vee began working with Symphony EYC in 2015 to better understand its customers through analytics and robust reporting capabilities and today has extended its relationship with Symphony EYC''s Amplify™ solution to deliver personalized relevant communications to customers.
Hy-Vee, Inc. is an employee-owned corporation operating 240 retail stores across eight Midwestern states with sales of $9.3 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States.
The Symphony EYC Customer-Centric Solutions provide market-leading behavioral analytics and insights to help retailers better understand who their customers are, their lifestyle preferences and how they can deepen their customers'' baskets and trips. With better information, merchants and category managers can make more customer-driven decisions, resulting in better assortments, more effective pricing and promotions that grow customer loyalty, increase sales and new customers.
"We were looking for a solution that could help us create a highly personalized, relevant shopping experience for our customers," said Matt Ludwig, SVP and chief information officer at Hy-Vee. "We look forward to making more customer-oriented business decisions with the Symphony EYC Customer-Centric Retailing and Amplify™ solutions."
"It is a real honor for Symphony EYC to be associated with Hy-Vee, one of the most highly regarded supermarket chains in the industry," said Jateen Patel, SVP Symphony EYC. "We are excited to be part of Hy-Vee''s continued evolution as they personalize their customer marketing interactions."
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Symphony EYC is a global leader in customer-centric retail insights and solutions that enable retailers and manufacturers to realize 1-2% organic revenue growth. We undertake insights-driven transformation through simple, intuitive cloud-based software apps, big data analytical solutions and services that enable value creating customer-centric retailing opportunities.
The Symphony EYC suite of solutions recognizes relationships and patterns in price, promotions and assortments across structured and unstructured data that delivers greater loyalty; increases growth and revenue; drives productivity and better ROI for our retail clients.
Our solution suite is based on a federated architecture and links decision support, forecasting to operational execution, allowing retailers to make data driven decisions and truly understand their customers. Symphony EYC gives you dedicated consumer insights solutions, Big Data expertise, new heights of personalization and increased loyalty.
Joan Geoghegan
978-371-3921
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Datum: 02.06.2016 - 07:00 Uhr
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