Master Lock Recognized With 2016 Edison Silver Award for Its Innovative Bluetooth Smart Padlocks
(firmenpresse) - MILWAUKEE, WI -- (Marketwired) -- 04/22/16 -- Master Lock was recognized with a silver Edison Award for its Bluetooth Smart Padlocks in the "Consumer Electronics & Information Technology" category. The annual Edison Awards honor innovative, new products and services that were recently brought to the market. Judged by a panel of third-party senior business executives from around the world, each finalist was evaluated against four criteria: concept, value, delivery and impact.
"We are honored to receive this award for our product innovation efforts tied to the strength of our core business to provide consumers with industry-leading security, convenience and peace of mind," said Rebecca Smith, vice president, marketing for Master Lock. "The award also reflects our vision to be the global leader in protecting people, property and life through innovative technology-based security and safety solutions."
The November 2015 launch of the revolutionary Master Lock Bluetooth Smart Padlocks coincides with the ''connected home'' trend in consumer electronics, which allows consumers the ability to control common household products via their smartphones. The Bluetooth Smart Padlocks turn consumers'' Bluetooth Smart-enabled devices into a key and once registered, it will unlock upon touch when the authorized device is within range. Available in two models, the and both offer user-friendly and ergonomic features, making them well-suited for a variety of applications for personal use -- at one''s home, office, gym or school -- as well as for commercial use -- kitchens, facilities, gates and more.
The free Master Lock® Vault eLocks app allows consumers to gain fingertip accessibility, control their padlocks, monitor the padlock''s activity and share digital keys. Additionally, the app provides owners with access to multiple padlock features, including the ability to add/delete locks, add/remove guests, schedule guest access, view the padlock''s activity history and personalize settings for relock time and unlock mode.
The Master Lock Bluetooth Smart Padlocks are available on Amazon.com and for a MSRP of $70 for the indoor Bluetooth Smart Padlock and $89 for the outdoor Bluetooth Smart Padlock. For more information, visit the or connect with Master Lock on social via , , or .
The Master Lock Company is recognized around the world as the authentic, enduring name in padlocks and security products. Master Lock Company offers a broad range of innovative security and safety solutions for consumer, commercial, and industrial end-users. Master Lock Company LLC is an operating unit of Fortune Brands Home & Security, Inc., a leading consumer brands company. Headquartered in Deerfield, Ill., Fortune Brands Home & Security Inc. (NYSE: FBHS), is included in the S&P MidCap 400 Index. For more information about Master Lock visit
Since 1987, the Edison Awards have recognized and honored some of the most innovative new products, services and business leaders in America. The awards are named after Thomas Alva Edison (1847-1931) whose extraordinary new product and market development methods garnered him 1,093 U.S. patents and made him a household name across the world. The Edison Awards symbolize the persistence and excellence personified by Thomas Edison, while also strengthening the human drive for innovation, creativity and ingenuity.
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Datum: 22.04.2016 - 06:00 Uhr
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News-ID 1429905
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