Announcing the 2015 Bulldog Digital/Social PR Award Winners
(firmenpresse) - HACKENSACK, NJ -- (Marketwired) -- 03/16/16 -- Bulldog Reporter is excited to announce the winners of the 2015 Bulldog Digital/Social PR Awards program. Forty honors have been awarded including the Grand Prize, to companies who have made amazing strides in the world of digital and social media public relations and communications.
As with , the Digital/Social PR program is judged by working and award-winning journalists including a Pulitzer Prize winner. This year''s judges come from a number of different media outlets including The Washington Post, USA Today and The Oregonian. The judging process is rigorous with each submission scored by at least 3 judges in the first round. Based on those scores, submissions with a score high enough, move on to the elite round where they are reviewed by another two or three judges and scored accordingly.
"I find myself continually impressed with each entry in this contest. The difference between the entries is a matter of a point here and there. The work, from every contestant, is a testament to creative brilliance at the highest levels," says Pulitzer Prize winning author, journalist at the Oregonian and Bulldog Award judge, Tom Hallman Jr.
Scoring for agencies is based on the following criteria: creativity and originality, strategic and tactical brilliance, breakthrough communications approaches and of course the results of all efforts. Winners are awarded gold, silver or bronze awards and since they are assigned a numbered score, there may be more than one winner of each award. The Grand Prize winner is a multi-award winning submission.
All Bulldog Digital/Social PR Award winners receive the coveted framed award certificate. The Grand Prize Winner for the 2015 Digital/Social Communications Campaign of the Year will be presented with a beautiful custom-made crystal bulldog award. This year this honor is given to who won gold in three categories including Digital/Social Communications Campaign of the Year, Best Use of Digital/Social for a Health/Fitness/Medicine Campaign and Best Use of Digital/Social to Pitch Traditional Media for their campaign .
To view the live Periscope announcement of the award winners, .
The full 2015 Bulldog Digital/Social Award winners are listed below:
2015 Digital Social Communications Campaign of the Year
Now Playing in 4D: Your Heart
Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Now Playing in 4D: Your Heart
Best Use of Digital/Social to Pitch Traditional Media
Now Playing in 4D: Your Heart
Digital/Social Communications Campaign of the Year
Now Playing in 4D: Your Heart
Best Use of Video in a Digital/Social Environment
Perseverance: The HER2 Journey
Best Microsite or Specialized Website
Perseverance: The HER2 Journey
Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
TOBI Podhaler Facebook Editorial Contributor Program
Best Microsite or Specialized Website
Fairfax County Government NewsCenter
Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
International Peace Day
Best Digital/Social Word of Mouth Campaign
#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts
Best Use of Digital/Social in a Public Affairs/Awareness Campaign
#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts
Best Social Network Messaging Strategy
#DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts
Digital/Social Communications Campaign of the Year
Mrs. T''s Pierogies Takes a Seat at the Millennial Table
Digitally/Socially Engaged Brand of the Year
The Flower Fields
Best Use of Digital/Social for a Consumer Technology Campaign
Audio-Technica - Amplifying Legacy Company''s Digital Presence
Best Use of Video in a Digital/Social Environment
LEGO Ninjago: It Takes A Ninja
Best Use of Digital/Social to Pitch Traditional Media
LEGO Ninjago: It Takes A Ninja
Best Use of Search Engine Optimization in a Campaign
How to Make the Best, Better: C4 Analytics, JM Lexus
Digital/Social Communications Campaign of the Year
State Street Asset Manager Campaign
Best Use of Digital/Social for a Banking/Financial Services Campaign
State Street Asset Manager Campaign
Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Grill Crashers
Best Use of Video in a Digital/Social Environment
Grill Crashers
Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
SoCo Takes Flight with First Drone Delivery
Best Online/Social Media Community of the Year
Best Friends Animal Society Aims to "Save Them All" with the Help of Social
Best Microsite or Specialized Website
Chobani Flip - Break You Make
Best Use of Digital/Social in a Public Affairs/Awareness Campaign
A Global Collaboration Wins the Day for Climate Science
Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
#GivingTuesday: The Day the World Gave Back
Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Save Our Towns
Best Use of Video in a Digital/Social Environment
Save Our Towns
Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
The Smorgasbird
Best Online Newsroom of the Year
Genentech''s Newsroom Raises Bar at ASCO, Again
Best Digital/Social Word of Mouth Campaign
Baking with the Stars, Breaking through the Clutter: An Integrated Influencer Campaign from the Truvia® Brand
Best Use of Digital in a B2B Technology Campaign
Pulse Secure Corporate Explainer Video - "Introducing Pulse Secure"
Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores With Kelley O''Hara
Best Use of Video in a Digital/Social Environment
Similac''s Sisterhood of Motherhood
Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Duenos del Paraiso
Best Use of Digital/Social to Pitch Traditional Media
Duenos del Paraiso
Digitally/Socially Engaged Brand of the Year
The Beverly Hilton
Best Online Employee Communications
Activating Nearly 90,000 Associates to Recognize Their Peers: Novartis Long Live Life Awards
Best Use of Digital/Social for a Travel/Hospitality Campaign
KAYAK 2015 Travel Hacker Guide
Bulldog Reporter is the leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance. Bulldog Reporter publishes the industry''s best-read, widest distributed trade journal, Bulldog Reporter''s . In addition, the company publishes a daily online newsletter -- -- that focuses on media relations, and provides media list and media intelligence services through its . Bulldog Reporter also offers complete media monitoring and analysis services. Bulldog Reporter presents industry awards competitions -- the Bulldog Awards -- which recognize excellence in multiple categories including corporate social responsibility, media relations, digital and social marketing, not-for-profit and overall outstanding professional performance.
Whitney Zelmer
Awards & Marketing Coordinator
1.866.849.6944
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Datum: 16.03.2016 - 14:47 Uhr
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