Gehres Law Reveals Options for Protecting Trademarks
(firmenpresse) - SAN DIEGO, CA -- (Marketwired) -- 03/09/16 -- Most companies'' trademarks are extremely valuable assets and represent a significant percentage of the company''s worth. Brand recognition creates customer goodwill and promotes customer satisfaction, which leads to increased sales. Because of this, it is critical to maintain protection of these intangible assets. To achieve this protection, it is important for business owners to be proactive in against infringement and unlawful use by third parties. Failure to do so can result in a diminished value of the mark itself and potentially devastating losses to the business''s bottom line.
Widespread use of a mark without authorization can even cause a trademark to lose significance altogether, leading to the failure of the company as a whole. These unwanted results highlight the importance of in order to protect its value and your profits. Our trusted refer clients to the "USPTO" website, which clearly states,
"you are responsible for enforcing your rights if you receive a registration, because the USPTO does not "police" the use of marks. While the USPTO attempts to ensure that no other party receives a federal registration for an identical or similar mark for or as applied to related goods/services, the owner of a registration is responsible for bringing any legal action to stop a party from using an infringing mark."
So how exactly does a business police its trademarks? The key to effective policing involves developing a company enforcement policy to review the market in which your trademarks thrive, and stop infringements as early as possible, if you find infringement it is in your best interest to hire a that specializes in . The following are common options in effective policing of trademarks:
The most aggressive approach to police your trademarks is to subscribe to a . These are services in which a vendor analyzes newly published trademark applications in the territory of choice, nationally or internationally, and sends timely notice of any identical or confusingly similar marks. Such services also can provide notice of common law trademark use for infringement. The cost of these services can range from a few hundred dollars to several thousand dollars per year, depending on a number of factors.
Another approach is to order a trademark clearance search report on key terms. Some companies order comprehensive search reports prior to using a trademark in order to assess the availability of a proposed mark for use and registration. However, these reports can also be used to monitor the marketplace for possible infringements. The reports often contain a large amount of information from many sources such as state and federal trademark registers, domain names, trade dictionaries, telephone books, business names and common law trademarks. These companies can easily search variations of the mark as well as the identical mark.
The easiest way to police your trademarks is to scour the internet for confusingly similar or identical marks. In today''s world, a lot of companies exist only online. Because of this, it is extremely important to have a program in place to monitor the web. Companies should educate their employees to police their trademarks via internet search. Searches should include key terms but also similar terms using various search engines. Searches should also target social media sites where many businesses advertise.
Businesses should also be mindful of their industries and monitor resources in their industry for identical or confusingly similar marks. For example, review magazines, periodicals, or publications in the industry may provide clues as to possible infringement of company''s existing trademark.
In today''s increasingly competitive world, it is important to formulate a policy which is effective in policing and protecting your company''s brand -- that intangible value added which helps your company thrive and succeed. A failure to implement effective step to ensure your business is protecting its trademarks against infringement and unlawful use will often lead to a loss of good will and sales for your company. Contact the experienced and at Gehres Law Group today for a free evaluation or to learn more about the importance of policing your trademarks, or visit our website for more information.
Image Available:
Contact:
Gehres Law
(858) 964-2314
Media:
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 09.03.2016 - 12:57 Uhr
Sprache: Deutsch
News-ID 1420758
Anzahl Zeichen: 6940
contact information:
Contact person:
Town:
SAN DIEGO, CA
Phone:
Kategorie:
National
Typ of Press Release:
type of sending:
Date of sending:
Anmerkungen:
Diese Pressemitteilung wurde bisher 236 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Gehres Law Reveals Options for Protecting Trademarks
"
steht unter der journalistisch-redaktionellen Verantwortung von
Gehres Law (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
