New patient attraction system from digital marketing consultant
New marketing system presented by digital marketing consultant Alexandr Fedotoff
(firmenpresse) - Alexandr Fedotoff digital marketing consultant from San Fransisco presented new marketing system that helps dental practices to get more patients.
The new system is called "Ultimate Patient Generation System" allows dentists to focus on their highest paid skill and make patient acquisition easier.
The system is based on 3 pillars of marketing: message, medium and audience.
In addition to the basics of the marketing modern technologies and channels like Facebook and Google can be used within the system.
It starts with identifying the ideal audience of the practice, people that can and are willing to pay for company''s services. Then based on their needs and desires the marketing message is being created. After that Alexandr identifies the medium (marketing channel) where ideal audience spends the most time. Lately this channel was a Facebook which is more affordable to advertise than Google Adwords to advertise on.
After the system is setup Alexandr identifies the metrics that are the most important for the business. For example, booking the consultation on the landing page can be considered as a main metric. This becomes key performance indicator for a business and allows to calculate the cost to acquire new patient. With time cost per acquisition goes down as campaigns are being optimised. The real innovation comes with using the list of people who already came to the website. Alexandr says he using [retargeting](https://en.wikipedia.org/wiki/Behavioral_retargeting) to expose people that are familiar with the brand again. This way they are more likely to book a consultation because they have already seen the marketing message.
Alexandr works with dentists nationwide and says: " From coast to coast dentists are generating patients mostly with referrals and unmeasurable marketing efforts. That is called "hope-based marketing"".
While competition is increasing on all fronts, dentists are also challenged with issues like having to manage all the practice work plus marketing side of the business. That doesn''t allow them to focus on their skills full time.
The new system is under testing right now and will be available to use in the coming weeks.
For more information visit: www.alexandrfedotoff.com
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Unternehmensinformation / Kurzprofil:
Iventico
http://www.alexandrfedotoff.com/
Iventico
http://www.alexandrfedotoff.com/
1-650-360-0960
155 Everson St San Francisco, California
San Fransisco
USA
Datum: 10.02.2016 - 13:10 Uhr
Sprache: Deutsch
News-ID 1414523
Anzahl Zeichen: 2436
contact information:
Contact person: Paul
Town:
San Fransisco
Phone: 1-650-360-0960
Kategorie:
Advertising, PR and Marketing
Typ of Press Release: Unternehmensinformation
type of sending: Veröffentlichung
Date of sending: 10/02/2016
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