Holiday Giving Expected to Hit $5 Billion
Canadians planning to donate this holiday season are being urged to get "strategic" about their charitable giving
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 11/24/15 -- This holiday season about 60% of Canadian adults are expected to donate approximately $5 billion between now and the end of the year, according to Imagine Canada.
This annual tide of generosity is essential to thousands of charities and the communities they serve. According to Statistics Canada, Canadians give just under $13 billion annually to charities and nonprofits, meaning that approximately 40% of all donations take place in the last six weeks of the year.
Statistics Canada identifies "compassion for those in need" as the top reason Canadians donate (89%), followed by "personally believe in a cause" (85%) and "contribute to our communities" (79%). Six-in-ten (61%) are motivated by being personally affected by the cause.
These motivations underscore the holiday season''s importance as an opportunity for caring individuals to strengthen their communities in ways that are important to them.
"Holiday giving is crucial to strengthening our social fabric," says Bruce MacDonald, president and CEO of Imagine Canada. "By taking a more strategic approach to giving, people can make their gift more meaningful and enhance the satisfaction that comes from making a highly personalized contribution to helping others and transforming communities."
Here are Imagine Canada''s top five suggested strategies for holiday giving:
Visit for a complete listing of accredited charities along with a comprehensive Guide to Giving to help with charitable decision making.
About Imagine Canada
Imagine Canada is a national charitable organization whose cause is Canada''s charities and nonprofits. Our three broad goals are to strengthen the sector''s collective voice, create opportunities to connect and learn from each other and build the sector''s capacity to succeed.
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Sophie Allard (médias francophones)
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Datum: 24.11.2015 - 07:00 Uhr
Sprache: Deutsch
News-ID 1400285
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