TYRA Beauty Partners With truth(R) to Inspire Tobacco-Free Lives for Holiday Campaign: "Smoke Your Eyes, Not Cigarettes"
New 'Smoky Smize' Eye Shadow Palette Introduced Just in Time for the Holidays!
(firmenpresse) - LOS ANGELES, CA -- (Marketwired) -- 11/12/15 -- Supermodel and super-CEO Tyra Banks'' new cosmetics line, , announced today it is partnering with , the life-saving national youth smoking prevention campaign. As the one-of-a-kind cosmetics experience, Beauty is changing the way people see beauty. The "Smoke Your Eyes, Not Cigarettes" collaboration with shapes perceptions of health and beauty with the goal of saving lives.
Tobacco is still the number one cause of preventable death in the United States. It''s an issue that hits close to home for Banks; her grandmother passed away from serious complications caused by long-term tobacco use.
"During my modeling career, never did I once light up a cigarette. There was enough ''smoke'' around my eyes... I didn''t need any in my lungs! In creating Beauty, I have built products that change the way people look and feel about themselves -- by partnering with , I wanted to bring our two platforms together to make a clear life-saving statement: ''Smoke Your Eyes, Not Cigarettes."
Since the launch of the campaign in 2000, teen cigarette use has dropped from 23% to just 8%. However, while cigarette smoking has declined, tobacco use as a whole has remained steady due to emerging tobacco products like flavored cigars and hookah as well as the misperceptions surrounding social smoking. aims to spark conversations about tobacco. "Finishers" are making this the generation that ends tobacco use for good by creatively spreading the truth about tobacco.
"Tyra is a stand out in an industry where beautiful women too often engage in the deadly addiction of smoking," said Robin Koval, CEO and President of Truth Initiative, the organization that funds and directs the campaign. "Through Beauty, Tyra is broadcasting a powerful message about tobacco use. Her commitment and influence speaks volumes and will help us change minds about tobacco and save lives."
Beauty has launched this campaign in conjunction with the release of their newest product for the holidays -- ''Smoky Smize'' eye shadow palette. This palette contains four wet/dry shadows that create a variety of smoky eye looks in the most wearable shades. Plus, its unique angled ''Smoky Smize'' brush allows you to see exactly where to apply your shadow in order to achieve the perfect Smize. With shade names like Light ''Em Up, Exhale and Smolder, this palette puts a twist on words commonly associated with smoking. Beauty''s direct selling force, known as Beautytainers, will do their part to spread awareness about the "Smoke Your Eyes, Not Cigarettes" campaign and introduce ''Smoky Smize'' to customers nationwide. Now through 2016 Beauty will support ''s message through its direct sellers and social media channels.
For more information on the "Smoke Your Eyes, Not Cigarettes" campaign and Beauty, please visit:
For more information on the campaign, or to find out how to join the movement to end smoking for good, please visit:
Based in Los Angeles, Ca, Beauty is a one of a kind cosmetics experience where beauty and entertainment collide. Founded October 2014, Beauty is a 100% self-funded venture created by supermodel and super business woman Tyra Banks. On a mission to disrupt tradition and transform the way the world experiences the beauty industry, Beauty puts the power of transformation into the consumer''s hands with Tyra''s tips, tricks and tools. Beauty is sold on Tyra.com and through Tyra''s army of independent sales representatives; bonafide business people throughout the nation, which she has coined ''Beautytainers'' -- direct sellers running their own businesses and becoming the CEOs of their own lives. Visit for more information on Beauty and Beautytainer opportunities.
Elana Weiss and Ashley Tom
The Rose Group
(310) 566-4001
/
Sarah Shank
Truth Initiative
(202) 454-5561
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Datum: 12.11.2015 - 07:00 Uhr
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News-ID 1398975
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