House Advantage Names Brett Kline Chief Marketing Officer
(firmenpresse) - LAS VEGAS, NV -- (Marketwired) -- 10/19/15 -- House Advantage has named prominent relationship marketing executive Brett Kline as the company''s Chief Marketing Officer.
His hiring underscores a wave of growth the company is experiencing throughout North America and Asia, including major enterprise contracts in the western and southwestern US, the Philippines and Macau.
Kline is based in House Advantage''s North American headquarters. In his role, he will continue to grow the company''s presence in North America, Asia and new markets, to further enhance awareness of House Advantage and HALo, its market leading HALo loyalty platform.
Joining the loyalty and gaming operations-focused senior management team at House Advantage, Kline brings a wealth of direct operator experience to the company and its global clients, in addition to his world-class proficiency in both marketing and operations.
House Advantage President & CEO Jon Wolfe said, "At House Advantage, we have deliberately and strategically assembled a leadership team comprised of experts with experience on the operations side of the industry. In our view, it''s imperative to directly understand the needs, goals and regulatory environment surrounding operators to truly supply solutions that help achieve meaningful business objectives. We are very pleased to welcome Brett to the House Advantage team, and we are confident our clients worldwide will benefit from his insights, experience, and expertise."
Most recently, Kline served as Senior Vice President of Relationship Marketing for Sands China, a Las Vegas Sands subsidiary based in Macau SAR, China. In that role, he was responsible for leading loyalty marketing, CRM and capability development, which included guiding the evolution of the market-leading loyalty program, Sands Rewards Club.
Kline has also served with Harrah''s Entertainment then Caesars Entertainment for more than a decade, in both senior corporate loyalty marketing and senior property operational roles. During his time with the company he was responsible for leading a diverse set of strategic initiatives, including partnerships, sales and service transformation, loyalty marketing and multicultural marketing.
Kline received his Master''s in Business Administration from the University of Edinburgh and undergraduate degree from Southern Methodist University.
House Advantage celebrates its 10-year anniversary as a provider of loyalty marketing solutions to leading gaming operators in the United States and Asia. With a deep and proven operational track record, House Advantage is engaged by some of the largest entertainment companies in the world to provide technology-powered marketing solutions, guidance and implementation services for operators deploying new loyalty programs. For further information, visit the company''s website at .
Paul Speirs-Hernandez
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Datum: 19.10.2015 - 11:22 Uhr
Sprache: Deutsch
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