AerServ Announces 300% Increase in In-App Mobile Video Sales as It Helps Solve Mobile Video Supply Deficiencies in the Market
AppNexus, PubMatic and Smaato Lead Its New Roster of Partners
(firmenpresse) - IRVINE, CA -- (Marketwired) -- 10/14/15 -- the only mobile-first video mediation platform, today announced steady company momentum as it increases the available supply of quality mobile video ad inventory, and a growth rate of 300% in the sales of its in-app mobile video inventory over the past 12 months. AerServ''s continued growth has been bolstered by several key partnerships with established demand partners including , , and many others. AerServ partners provide their platform users with seamless access to AerServ''s high quality mobile and mobile video ad inventory, enabling smarter, more efficient mobile video campaigns, both in-app and across the mobile web.
According to , consumers are increasingly spending more time watching video on mobile devices, but advertisers have had challenges entering this arena. By integrating with the market''s leading SSPs, AerServ is greatly expanding available mobile video inventory and enabling advertisers to reach consumers through this channel.
"We''ve seen tremendous growth in sales over the past year, and demand for our inventory is only increasing," commented AerServ CEO . "Advertisers are realizing that mobile video, and specifically in-app mobile video, is one of the most effective ways to engage with consumers. Through strategic integrations with industry leaders, we have continued to grow the number of buyers we are able to offer publishers across mobile video."
"Despite studies pointing to mobile video advertising as the most rapidly growing market, (BI Intelligence a combined average growth rate of 73 percent between 2013 and 2018), issues remain -- namely lack of access to quality inventory at scale," said Eric Hoffert, SVP, Video Technology at AppNexus. "We''re pleased to help our buyers capitalize on the growing mobile video market through easy, efficient access to AerServ''s unique, high quality mobile video inventory."
AerServ is the leading mobile ad serving and mediation platform, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units. AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into aerMarket''s demand inventory to supercharge their earnings. AerServ''s entire platform and infrastructure were built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Publishers get best-in-class support with hands-on care from integration specialists, account managers, and software engineers. Whether you are looking for a simple way to monetize your mobile inventory or an advanced way to increase revenue, AerServ can get you there easily and efficiently. The company was founded in 2013 and has offices in Irvine, CA. Visit AerServ at or follow us on Twitter at (at)AerServ.
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Datum: 14.10.2015 - 08:00 Uhr
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News-ID 1392166
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