Clip Interactive Generates $10M in Revenue for Its Station Partners
Advertisers and Users Embrace Interactive Radio
(firmenpresse) - BOULDER, CO -- (Marketwired) -- 09/30/15 -- Since last , Clip Interactive has generated $10M in new and incremental revenue for its radio group partners. That''s a 21 percent month-over-month increase in interactive radio revenue.
"Our monthly active users engage with advertiser content at rates eight times higher than other digital media channels, and advertisers are taking notice. To date, our station partners have booked campaigns with more than 500 advertisers," said Bill Freund, chief revenue officer at Clip Interactive. "We are excited to see revenue continue to increase for our partners."
The revenue success Clip Interactive radio group partners are seeing is coming from a compelling user experience that drives high engagement. The average monthly active user on Clip''s interactive radio platform opens a station app 37 times per month. Each month users listen to streaming radio for more than 24 hours. Most notably, listeners utilize their station apps much like Facebook or Twitter, spending more than 6.5 hours per month in the app browsing through station content without playing the stream. Clip Interactive station partners have mobile apps with an all-time retention rate of more than 30 percent, meaning nearly one third of all users who have downloaded apps since August of 2014 continue to use their apps each month.
In the coming weeks Clip Interactive will announce additional partnerships and technology updates. Learn more about interactive radio and how Clip Interactive is changing the industry at .
Clip Interactive is fundamentally changing the way the world interacts with radio. The company specializes in creative digital solutions that allow radio stations, artists and radio personalities to directly connect with their fans through an interactive digital platform tied to radio. Focusing on the consumer, the company enhances the user experience by allowing listeners and fans to interact with anything they hear over the stream or broadcast -- past or present -- as well as other exclusive curated content. Clip Interactive was founded in Boulder, Colorado in 2012 and is experiencing rapid national and global growth. To learn more, visit .
Courtney Mimmo
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Datum: 30.09.2015 - 05:02 Uhr
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