Media Alert: Ready Set Rocket Partners With Interbrand and Baruch College to Host Too Big To Evolve: Innovation in Financial Services
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 09/10/15 --
, a New York City based digital agency committed to connecting brands and consumers through innovative multi-channel experiences.
, the world''s leading brand consultancy.
, the largest urban public university in the United States.
While the financial industry has spent the past decade dealing with mergers, the financial crisis and meeting regulatory requirements, other industries have embraced the digital revolution. In choosing to evolve along with the shifting consumer landscape, these sectors have optimized their processes to better serve them. As confidence in banks and financial advisors continues to erode, many financial institutions are faced with re-evaluating the way they market, promote and offer products and services to a new generation of digitally native consumers. As new financial startups (LendingClub, FutureAdvisor) and the big internet companies (Apple, Google, Facebook) enter the financial services space, ''too big to fail'' is becoming ''too big to evolve.''
At Too Big To Evolve, industry experts will examine this cultural and technological shift, the innovation required for an evolution in banking, and what smart financial institutions are doing to catch up and ultimately win back the customers.
H. Fenwick Huss, Willem Kooyker Dean, Baruch College
This panel will examine consumer insights relating to key segments and how banks must evolve to cater to Small Business Owners, the Affluent and Millennials.
This panel we will explore how innovation in FinTech will drive more meaningful connections between financial brands and consumers. It will also address how financial institutions innovate by investing in partnerships instead of building in-house, while also looking at how data needs to be shared to drive true innovation in these partnerships.
This panel will discuss what financial institutions need to focus on to be positioned for success in the next five years, including how financial communication will change in the near future and how content and content distribution will evolve.
Tom Zara, President, Interbrand
Speakers & panelists include:
Ken Fredman, Global Head of Digital Marketing,
Megan Brewer, Head of IT Strategy Innovation,
Bob Verrico, CEO,
Div Pithadia, CTO,
Ramy Serageldin, COO,
Laura Kozien, Sr. Director, Comm.,
Daniel P. Egan, Head of Behavioral Finance,
Andrea Turner Moffitt, Co-Founder,
Prem Melville, Founder & CEO,
Conner McGee, Financial Analyst
Vipin Chamakkala, VC Associate,
Paul McClung, VP, Products,
Meghann Fraser, Senior Director of Strategy,
Alex Lirtsman, Co-Founding Partner & Chief Strategist,
Ana Valuenzuela, Associate Professor of Marketing, Head of Baruch Consumer Research Lab
Thursday, September 10, 2015 from 8:00 AM to 12:00 PM (EDT)
Baruch College''s William and Anita Newman Vertical Campus Conference Center (151 E 25th St, New York, NY)
Sign-up to attend the Too Big To Evolve event here:
Lauren Jaeger
Uproar PR for Ready Set Rocket
312-878-4575
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Datum: 10.09.2015 - 05:00 Uhr
Sprache: Deutsch
News-ID 1384495
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Retail Banking
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