Mobile shopping: Triumph increases mobile sales by 200 percent
Gütersloh – Full-service e-commerce service provider arvato introduces a new responsive design solution for the Triumph online shop. The mobile presence has allowed the Swiss lingerie manufacturer to increase its conversion rate by 38 percent. The online shop now features responsive design and is tailored to smartphones and tablets. Since its implementation, Triumph has increased mobile traffic by 115 percent, tablet revenue by 108 percent and smartphone revenue by 200 percent compared to 2014. The development took a mere three months.
(firmenpresse) - “This rapid implementation was only possible through the close coordination and collaboration between Triumph and arvato,” says Jeanine Schneider, responsible Key Account Director at Consumer Products – arvato SCM Solutions, who has been in charge of the Triumph account since 2011. The online shop pages are designed so that their layout adapts seamlessly to popular mobile device screen sizes, which not only allows intuitive operation, but also greatly minimises searching and zooming.
Analyses have shown that increasingly more customers visit the Triumph online shop via mobile devices. The number of mobile users rose from 12 percent in 2012 to 36 percent in 2014. Triumph has adapted to this change in its customers’ needs through its new online presence. Today, the majority of traffic is generated by mobile devices. In addition, this category already accounts for one third of the total revenue. All current studies and analyses indicate that this trend will continue.
“It’s no secret that more and more people access the Internet via mobile devices,” says Niels Weithe, President of Consumer Products – arvato SCM Solutions. “That’s why we are glad that we were able to quickly support Triumph in implementing responsive design. After all, the Triumph online shop experienced its ‘mobile moment’ as early as April of this year, when more visitors accessed it via tablets and smartphones than their computers.”
Triumph makes use of arvato’s full-service e-commerce package. This includes demandware shop development and operation of the website, the order management system (OMS), logistics and transportation management, customer and financial services. “The investment in the development of our mobile shop has paid off even faster than any best case scenario we dared to hope for,” says Tilman Galler, e-commerce manager at Triumph. “The figures confirm that responsive was the right decision and we are planning to expand the mobile approach further in 2016.”
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About Triumph
A global success story in its own right, the owner-operated company Triumph International is one of the world’s leading manufacturers of lingerie and undergarments whose 49 subsidiaries now supply 120 markets. Under the brands Triumph and sloggi, the company develops, manufactures, and sells lingerie, nightwear, and swimwear both commercially and in its retail shops.
About arvato Consumer Products:
arvato Consumer Products offer integrated e-commerce solutions as well as B2C & B2B logistics services for the fashion, beauty and retail industries. As the leading European service provider in this segment, arvato has been undertaking all necessary processes for renowned fashion and beauty brands for over 15 years. Arvato’s brand specific service portfolio embodies the entire e-commerce process chain: implementation and operation of online shops, product photography, online marketing, logistics and shipping, including returns management as well as payment and invoicing services, customer services and e-commerce consultation.
With our own distribution centres in Europe, Russia, Asia and the USA, arvato offers the required scalability, flexibility and experience in order to provide customers with the decisive competitive cutting edge.
arvato is a 100 percent subsidiary of Bertelsmann SE & Co. KGaA.
arvato AG
Public Relations
Phone.: +49 5241 80-3408
Mobile: +49 160 90541431
Fax: +49 5241 80-3315
arvato-pr(at)bertelsmann.de
Datum: 03.09.2015 - 05:18 Uhr
Sprache: Deutsch
News-ID 1383143
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contact information:
Contact person: Gernot Wolf
Town:
Gütersloh
Phone: +49 5241 80-3408
Kategorie:
Apparel
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