EyeFitU – the personalized mobile sizing and shopping solution
No more Sizing frustration: EyeFitU solves the problem with its sizing engine and personalised shopping
(firmenpresse) - Everyone knows that shopping for clothes means problems with sizes. Once a size 38 does not mean always a size 38 in different brands like Zara, Armani or Hugo Boss. Each brand and each country has their own size charts, often significantly different from each other. Now thanks to the new EyeFitU App and platform all sizing problems are solved. Founder and CEO Isabelle Ohnemus knows the hassle of poor sizing and exhausting returns when shopping for herself and her three daughters in store and online. Out of frustration, and the will to find a significant solution for this problem, she founded EyeFitU – the personalized mobile sizing and shopping solution.
The EyeFitU app and platform enables users to find clothes in their right size, no matter where they are, or what brand they are shopping for. To register, the user has to enter his or her gender, height and weight. Gender-specific details are also considered such as chest and cup size for women and different trouser lengths for men. The complex algorithm then generates the user’s ideal size for all brands. This algorithm is the very foundation of all EyeFitU functions and has been the focus of founder Isabelle Ohnemus and her team over the past two years. The EyeFitU team has worked hard to carve out their app’s differentiation and competitive advantage. It can be found in the algorithm’s extensive database, which includes all studies of the past years in relation to topics of sizing, returns and shopping behavior. Additionally, all size charts of the worldwide leading and fashionable brands have been entered. EyeFitU embraces fashion brands and their unique sizing and assists users in achieving the most pleasurable shopping experience.
The user is provided with a multifunctional overview of his or her correct sizes in all brands. If a user happens to know his or her perfect-fit/size for a certain garment type or brand, these sizes can be added alongside the EyeFitU recommendations. By incorporating this user-generated content, the algorithm is continuously improved. When shopping in store, the user can easily consult the mobile sizing overview, saving her/himself the hassle of changing room queues and chaos. EyeFitU also filters all online offers according to the correct size and enables users to enjoy a perfectly customized online shopping experience, without the risk of sizing insecurities. EyeFitU is a multi-profile app, allowing users to create individual profiles for their family, partner or friends. Users can confidently shop for all their profiles in the correct size. The included option of sharing profiles with others means no more gift receipts and lengthy returns.
EyeFitU is extremely user-friendly and eliminates all risks around sizes and returns – a sustainable advantage to users and brands. At EyeFitU’s launch of the shopping version, the founder and CEO reflects: “We have incorporated our mission directly in our brand name; the eye of our app takes over the laborious process of determining all correct sizes. I founded EyeFitU out of the frustration that millions of shoppers share worldwide and that is causing horrendous return rates of up to 50% for brands. We want to enable consumers to devote their shopping time to fashion, explore new brands and find inspiration rather than dealing with sizing.”
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Unternehmensinformation / Kurzprofil:
Isabelle Ohnemus founded EyeFitU in 2013. The company is based in Zurich and currently has 10 employees. Three business angels have joined the founder in the first round of financing at the beginning of May; the second round is starting end of July 2015.
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Datum: 28.07.2015 - 10:30 Uhr
Sprache: Deutsch
News-ID 1375069
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