World Finance Looks at the Art of Rebranding
(firmenpresse) - LONDON, ENGLAND -- (Marketwired) -- 07/08/15 -- History is littered with examples of big-name brands that have chosen to rethink their image, only to emerge out the other side worse off. Successful rebranding means far more than changing a logo or a new strapline, though it appears there are many that believe this not to be the case. As World Finance looks at some of these failed projects and false restarts, it begs the question: Is rebranding becoming a lost art?
A successful rebrand often requires a complete overhaul of the company''s goals, message and culture, as well as their product offerings - according to a new World Finance special report. Airbnb, Harley-Davidson and Coca-Cola have each embarked on rebranding in recent years, with varying degrees of success - to right bad press, gain publicity and to shake things up generally.
The World Finance report looks at the art of rebranding and asks what it takes to do that successfully in today''s marketplace. Whereas marketing departments might be tempted to freshen up a brand every now and again for appearance''s sake, what''s clear is that there is no single winning formula - and that the decision should not be taken lightly.
Also in the new issue of World Finance, we delve into the draining of the ocean economy, Singapore''s transformation as an independent nation and a new wave of interest in colourful stones. Elsewhere, we look at the latest stories in banking, wealth management, markets, infrastructure and strategy, and celebrate the most important names of the year as part of the World Finance Investment Management Awards.
To read any of the stories mentioned and more, pick up the latest issue of World Finance, available in print and online now.
World News Media is a leading publisher of quality financial and business magazines, enjoying a global distribution network that includes subscriber lists of the most prominent and senior decision-makers around the world, as well as comprehensive airport, hotel and conference site distribution.
Contacts:
World Finance
Matthew Timms
Editorial Department
+44 (0)20 7553 4177
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 08.07.2015 - 07:00 Uhr
Sprache: Deutsch
News-ID 1370888
Anzahl Zeichen: 0
contact information:
Contact person:
Town:
LONDON, ENGLAND
Phone:
Kategorie:
Information Services
Anmerkungen:
Diese Pressemitteilung wurde bisher 261 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"World Finance Looks at the Art of Rebranding
"
steht unter der journalistisch-redaktionellen Verantwortung von
World Finance (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
