Shareablee Ranks Top Ten TV Networks in May 2015
ESPN Wins; Telemundo, NBC Lead Facebook Engagement Fox News Tops News Category; Adult Swim Sees Largest Growth in May
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 06/25/15 -- , the leading social media benchmarking and audience analysis firm that partners with TV and cable networks FOX, CBS, NBC, ESPN, Univision and CNN, among others, today launched a monthly ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 485.3 million social actions (362.5 million on Facebook -- likes, shares and comments, 27.4 million on Twitter -- retweets, favorites, 95.4 million on Instagram -- likes, comments). This represents a 7 percent decline in activity compared to April 2015, as many series wind down and networks prepare to clear the decks for summer programming.
, led by the program , ranks number one with 70.8 million total actions across Facebook, Twitter and Instagram. ranked number one on Facebook with 41.4 million actions, followed by with 36.7 million actions. won the news category with 28.4 million actions. grew 91 percent, the largest growth in the TV Network category during the month of May.
(i) Total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments for all properties under each brand across platforms.
(ii) Total content includes all posts, tweets and media posted by all properties under each brand across platforms.
(iii) "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties in the network in the time period, divided by the total fan count of all properties in the network. This value is then set as an index against all U.S. TV Networks.
(iv) Total fans/followers includes average fans/followers for all properties under each brand as of May 31, 2015.
(iv) The actions per post metric notes the average number of actions garnered per post by a property or network''s page in the report period.
Other notable findings include:
The Top Five TV Networks on Facebook: (41.4 million actions), (36.7 million actions), (35.8 million actions), (28.7 million actions), (28.9 million actions)
The Top Five Networks on Twitter: (10.2 million actions), (2.5 million actions), (2.5 million actions), (2 million actions), (1.5 million actions)
The Top Five Networks on Instagram: (31.8 million actions), (14 million actions), (8.8 million actions), (5.1 million actions), (5 million actions)
leads premium cable networks with 7 million actions, driven by , which captures 45 percent of the cable network''s total engagement
The Top Five TV shows by engagement: (37.2 million actions), (21.8 million actions), (17 million actions), (10 million actions), (9.2 million actions)
Launched in 2013, is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, and YouTube.
Kara Lawson
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Datum: 25.06.2015 - 07:00 Uhr
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