Delivery Agent to Lead Discussion on Monetizing Connected TV Advertising at TV of Tomorrow Show
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 06/22/15 -- , the market leader in turning audiences into revenue generating customers for the world''s leading global brands, today announced its participation in [itvt]''s TV of Tomorrow Show ((at)TVOTshow) in San Francisco June 23-24, 2015. The event is the global gathering for executives working in the interactive and multiplatform television industry.
Delivery Agent will participate in the "Monetizing Connected TV: Advertising, T-commerce and Beyond" panel, discussing the latest developments in content monetization -- from ads to programming -- through connected TVs and devices. With recent deployments of connected TV campaigns for major brands, including Toyota, Delivery Agent will share insights on how the company''s platform is driving higher advertising engagement rates, actionable data and revenue for television brand advertisers.
"Delivery Agent works with leading brands, agencies, broadcasters and device manufacturers to deploy scalable monetization and data solutions that leverage the connected home," said Mike Fitzsimmons, Delivery Agent CEO. "Our platform has the unique ability to turn passive television viewers into active customers by driving them through the purchase funnel as they''re viewing television content. We''re thrilled to participate at TVOT 2015 and share case studies that demonstrate how brands are using our technology platform to increase the effectiveness of their advertising and programming through connected experiences."
The Delivery Agent panel will take place on Tuesday, June 23 at 5:25pm PT in the Prince Room at The Golden Gate Club in San Francisco.
Delivery Agent is the market leader in turning audiences into revenue-generating customers for the world''s largest brands and media companies. Delivery Agent''s proprietary commerce technology allows fans to engage with and transact directly from media -- music, advertisements and television -- via personal computer, mobile device or directly through the television. At the same time, Delivery Agent''s data analytics engine maximizes revenue potential through audience targeting and optimization. Currently in market with leading broadcasters, record labels, advertisers, MVPDs and smart TV manufacturers, the Delivery Agent platform is deployed by long-term partners NBC, FOX, CBS, HBO, Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon and Samsung, among others. More information about Delivery Agent is available at and (at)deliveryagent.
Kelly Fitzgerald
Breakaway Communications for Delivery Agent
917-731-5734
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Datum: 22.06.2015 - 06:01 Uhr
Sprache: Deutsch
News-ID 1367463
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