Former AOL/Adap.tv Global Head Joins RockYou as Chief Media Officer
Seasoned Programmatic Ad Executive Sean Crawford to Lead RockYou Mobile and Media Expansion Worldwide
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 06/10/15 -- , a leading interactive media company, today announced that Sean Crawford has been appointed its Chief Media Officer. Crawford joins RockYou from AOL/Adap.tv, where he was Senior Vice President, Global Head of Inventory and Adap.tv Marketplace, AOL Platforms.
This announcement comes on the heels of RockYou''s continued rank within the Top 10 of comScore''s Top 100 Video Properties, and their , which serves ads to over 18,000 games.
"We''re thrilled to have Sean joining us," said RockYou CEO Lisa Marino. "With his deep knowledge of programmatic video advertising, Sean knows what it takes to further accelerate our growth in mobile."
"I''m excited to work with Lisa and her team," said Crawford. "I admire how RockYou has transitioned from social game developer to full-fledged media company, and look forward to helping RockYou expand its multi-platform, app-centric model to brands and consumers alike."
During his time at AOL/Adap.tv, Crawford was instrumental in expanding global adoption of Adap.tv, and starting and running the programmatic video business, subsequently helping to turn it into a leading mobile programmatic platform.
Founded in 2005, RockYou is an interactive media company that delivers deeply engaging entertainment to 80 million+ consumers on mobile, Facebook, and the web. Currently ranked within the Top 10 of comScore''s Top 100 Video Properties, RockYou''s portfolio of free-to-play games includes dozens of company-owned and partner titles across key genres and demographics. RockYou is privately held and headquartered in San Francisco. Learn more at .
Chief Media Officer at interactive media company RockYou, Crawford was previously Senior Vice President, Global Head of Inventory and Adap.tv Marketplace, AOL Platforms, where he was instrumental in expanding global operations and driving adoption of the leading programmatic video platform. Prior to AOL, Sean served as Senior Director of International Strategy & Operations for Tribal Fusion, and Director of Business Development & Marketing for Adzilla. Crawford holds an MBA in Entrepreneurship and Finance from San Francisco State University, and a BA in Sociology and Economics from UC San Diego.
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Vanessa Camones
theMIX agency for RockYou
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Datum: 10.06.2015 - 07:00 Uhr
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