LE CHATEAU: New Concept Design Store Opens in Fairview Pointe Claire in Montreal
(firmenpresse) - MONTREAL, QUEBEC -- (Marketwired) -- 05/28/15 -- Editors Note: There are five photos associated with this Press Release
LE CHATEAU (TSX: CTU.A) continues to roll out its new concept store design across Canada with its newly-renovated location now open at Fairview Pointe Claire in Montreal. This new concept space is part of a long-term strategic brand evolution plan that positions LE CHATEAU as Canada''s leading design house that is continuing to translate international runways trends into lifestyle collections for the fashion-conscious, value-minded Canadian consumer.
"We recognize that our products are sought after by a clientele who wants a well-curated, well-priced and simplified shopping experience." says Franco Rocchi, Executive Vice President, LE CHATEAU. "Our customers know what they want, and that they can get it all at LE CHATEAU. Our new store concept makes it that much easier for them to build a wardrobe that meets all their fashion needs - from casual to professional to special event looks."
Over the past few years, Canada''s fashion retailer LE CHATEAU has been in the process of rolling out this more modern and sophisticated new concept store design, including Scarborough Town Centre in the Greater Toronto Area, which recently re-opened in April 2015. This new retail space accentuates the brand''s clothing, footwear and accessories with its soft taupe and grey backdrop and accents of nickel and glass. Backlit accessory walls showcase handbags, while custom footwear displays draw attention to premium leather collections. Merchandised as lifestyle niches from career to casual, special occasion and bridal, collections are more clearly defined for the customer and easier to shop.
ABOUT LE CHATEAU
LE CHATEAU is a leading Canadian specialty retailer offering contemporary fashion apparel, accessories and footwear to style-conscious men and women. LE CHATEAU success is built on quick identification of and response to fashion trends through its design, product development and vertically integrated operations. LE CHATEAU brand name merchandise is sold exclusively through our 225 retail locations in Canada, the Middle East, and at LECHATEAU.com. Approximately 35% of LE CHATEAU clothing is made in Canada, and exported across the globe. For information, please visit lechateau.com.
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Pierre Boucher
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Datum: 28.05.2015 - 14:00 Uhr
Sprache: Deutsch
News-ID 1362131
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