Fluent, Keurig Green Mountain to Add Millennial Mindset to Experiential Marketing Summit 2015
(firmenpresse) - BOSTON, MA -- (Marketwired) -- 05/04/15 -- The sudden rise of the Millennials as a dominant and influential consumer demographic has left many marketers scrambling to better understand them. At the in San Francisco, May 11-13th, college marketing agency Darren Ross will conduct two sessions featuring speakers from Keurig Green Mountain and other major retail brands, as well as a panel of young Millennial entrepreneurs to help dispel misconceptions and discuss the secrets to engaging this growing market segment.
With more than 1,200 marketers in attendance, the is the world''s largest conference on experiential marketing, covering the latest trends, emerging best practices and exclusive case studies. The conference''s Millennial-focused sessions include the following:
Young Millennials have an attention span that is reportedly shorter than a goldfish (seriously, Google it.) That''s why brands have to work harder than ever to create experiences that are not mere "tweaks" of mass market campaigns, but rather entirely tailored engagements. Go inside Keurig Green Mountain''s new college program for its Keurig® brand and get a taste of the reengineered strategies at work. Learn what makes this demographic different, and walk away with a better handle on how to master the nuances of this up-and-coming group of spenders.
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, Senior Marketing Manager, Keurig Green Mountain, and , EVP, Partner, Fluent
From "Shark Tank" to Kickstarter, the entrepreneurial spirit is everywhere these days. Find out why and how brands are zeroing in on college-age entrepreneurs, and why they are focusing on live engagements to drive loyalty and consideration among these young aspiring SMB owners. Listen in as a panel of college-age consumers talk about how they are looking at business differently. Get candid insights into the mindset of this fast-growing SMB demographic and ideas for how to engage in authentic and meaningful ways.
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, EVP, Partner, Fluent, along with a major retail brand vice president and a panel of young Millennial entrepreneurs hailing from the University of San Francisco, San Francisco State, UC/Berkley and San Jose State University
Specializing in "translating brands for the college world," Fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. With a network encompassing more than 1,000 colleges and universities, Fluent''s capabilities include campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. Clients have included major brands such as Kellogg''s, Microsoft, Macy''s, Jack in the Box, Skype, Zipcar, Kotex, Dove and L''Oreal. For more information, visit: .
Sue Parente
Tier One Partners
781-642-7788
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Datum: 04.05.2015 - 07:00 Uhr
Sprache: Deutsch
News-ID 1356063
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Beverages
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