Luxury Apparel and Lifestyle Brand Psycho Bunny to Launch in Latin America
Newly Appointed Distributor Neroli Group S.A. to Deliver Psycho Bunny's Core Sportswear Collection Into Latin America for the First Time; Global Licensing Agent Genius Brands International Expanding Psycho Bunny Into Additional Categories
(firmenpresse) - BEVERLY HILLS, CA -- (Marketwired) -- 04/29/15 -- As a result of the growing popularity of luxury apparel and lifestyle brand Psycho Bunny, the brand is expanding into Latin America with the appointment of a new distributor and the launch of an aggressive licensing program. Neroli Group S.A. has been appointed core sportswear distributor for Psycho Bunny in Latin America, and Genius Brands International "GBI" (OTCQB: GNUS), the global licensing agent for the brand, is creating a comprehensive licensing program throughout the region with new partners across key categories. The announcements were made today by Psycho Bunny Co-Founder Robert Goldman and GBI''s Global Consumer Products President Stone Newman.
The distribution agreement between Psycho Bunny and Neroli Group S.A. signals the first dedicated expansion of the brand in Latin American, bringing the upscale, irreverent Psycho Bunny stylings to consumers in Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Ecuador, Peru, Chile, Bolivia, Paraguay, Uruguay, Curacao, Aruba, Trinidad, San Andres, Turks & Caicos and San Martin.
"We are thrilled to have been chosen as Psycho Bunny''s distribution partner throughout Latin America," said Símon Tarazi, Managing Director of Neroli. "Psycho Bunny''s quality, dedication to detail, and the contemporary nature of its collections correspond beautifully with the demands of our market. We look forward to emulating the North American distribution efforts that have contributed to the success of the brand and are eager to establish Psycho Bunny as the leading aspirational fashion brand that luxury retailers must offer their most prestigious customers."
"Psycho Bunny''s growth as a global brand is contingent upon securing the right partners -- distribution partners, retail partners, licensing partners," said Goldman. "Robert Godley and I are confident that Neroli is the right distribution partner for us in Latin America and believe Neroli will be as successful in Latin America as Fairfax and Itochu have been in expanding the Pyscho Bunny brand throughout Asia."
On the heels of the Neroli distribution announcement, GBI is launching an aggressive licensing campaign for Psycho Bunny in Latin America, focusing on forging licensing partnerships in key categories, including basics, hosiery, sleepwear, outwear, bottoms, wovens, and accessories.
"With the momentum created by Psycho Bunny''s strong partnership with Neroli, ensuring the distribution of its core sportswear collection throughout Central and Sound America, we are confident that the brand will resonate with top-tier licensees, spurring an immediate expansion of the brand into other key categories and markets in Latin America," added GBI''s Newman.
Psycho Bunny, working in collaboration with GBI, has attracted an impressive roster of leading manufacturers to round out its core sportswear collections through licensing. GBI recently announced a licensing partnership with top-tier accessories licensee ITOCHU Corporation, one of Japan''s largest trading house as well as new Psycho Bunny licensees Leg Resource Inc. (hosiery), S3 (footwear) and JRM Accessories (headwear), all of which will be introducing products to consumers in fall 2015. Additionally, The Apparel Partnership Group, Psycho Bunny''s partner for loungewear and men''s basics, is entering its third season following a successful debut in spring 2014.
GBI is actively seeking partners to expand Psycho Bunny into additional product lines, including outerwear, woven shirts, bottoms, denim, bags and luggage, women''s, children''s, active wear, fragrance, electronics and more. The Company is also further developing the brand internationally and is in discussions with potential partners in Asia, Europe, South America and around the world.
Inspired by the 17th-century maritime marauders and secret societies such as the infamous Skull & Bones, Psycho Bunny creates timeless wardrobe essentials that couple refined English tailoring with bold American design. The brand has been built on timeless classics, wardrobe essentials, only the finest materials, meticulous design, and superior craftsmanship. Psycho Bunny redefines the classics with inimitable wit and peerless quality, giving tradition an updated edge and passionate style.
Since its creation 10 years ago, Psycho Bunny has grown from a line of upscale, irreverent ties to an expanding, international lifestyle brand, including ties, polo shirts, sport shirts, sweaters and hoodies, scarves and accessories.
Based in Panama City with operations throughout all of Latin America, Neroli Group markets and distributes world known apparel brands through wholesale and retail channels. Founder and CEO Simon Tarazi, with more than 30 years of experience in the business, will be at the helm of the newly acquired distribution of Psycho Bunny.
Headquartered in Beverly Hills, California, Genius Brands International "GBI" (OTCQB: GNUS) is a publicly traded global brand management company that creates and licenses multimedia content for toddlers to tweens. Led by award-winning creators and producers CEO Andy Heyward and President Amy Moynihan Heyward, GBI creates "content with a purpose," meaning content that is as entertaining as it is enriching. GBI''s growing library of content includes the award-winning Baby Genius, Warren Buffett''s Secret Millionaires Club, Thomas Edison''s Secret Lab, Llama Llama, from the NY Times bestselling children''s book franchise, and Stan Lee''s Mighty 7, the first project from Stan Lee Comics, a joint venture with legend Stan Lee''s POW! Entertainment.
A Squared Entertainment, a wholly owned subsidiary of Genius Brands International, is a brand management and licensing company that represents third-party properties across a broad range of categories in territories around the world. The company currently represents Psycho Bunny, a luxury apparel line; From Frank, a humor greeting card and product line; and Celessence Technologies, the world''s leading microencapsulation company.
For additional information please visit .
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company''s filings with the Securities and Exchange Commission (the "SEC"), not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
Three.Sixty Marketing + Communications
Michelle Orsi / Carol Holdsworth
310-418-6430 / 805-252-1848;
/
PLR Investor Relations
Michael Porter
212-564-4700
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 29.04.2015 - 07:00 Uhr
Sprache: Deutsch
News-ID 1355025
Anzahl Zeichen: 0
contact information:
Contact person:
Town:
BEVERLY HILLS, CA
Phone:
Kategorie:
Toys and Hobbies
Anmerkungen:
Diese Pressemitteilung wurde bisher 203 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Luxury Apparel and Lifestyle Brand Psycho Bunny to Launch in Latin America
"
steht unter der journalistisch-redaktionellen Verantwortung von
Genius Brands International, Inc. (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
